TTLV: Poverty reduction policy communication on district-level radio stations, Ca Mau province

1. Student's full name:Nguyen Quoc Hiep2. Gender:Male
3. Date of birth: 02/12/1978
4. Place of birth:Hamlet 2, Tan Thanh ward, Ca Mau city, Ca Mau province
5. Decision to recognize student number:3617/2018/QD-XHNV dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic name:"Communicating poverty reduction policies on district-level radio stations, Ca Mau province"
8. Major:Applied Journalism; Code: 8320101.01 (UD)
9. Scientific instructor:Associate Professor, Dr. Dang Thi Thu Huong - Institute of Journalism and Communication, University of Social Sciences and Humanities.
10. Summary of thesis results:
Based on the systematization of theoretical and practical issues related to the topic, the author comes to the conclusion: "Communicating poverty reduction policies on district-level radio is the process of transmitting, disseminating, and informing about regulations, decisions, and solutions of the State to implement poverty reduction activities; through district-level radio and through radio journalism; to influence cadres and people, especially the poor."
Through surveying messages, surveying opinions of district radio listeners, and in-depth interviews with leaders of the People's Committee, leaders and reporters of district radio stations in Ca Mau province; we came to the conclusion that the work of communicating poverty reduction policies on district radio stations has the following successes and limitations:
In terms of success: the public has begun to pay attention to district-level radio content, with 72% of regular and very regular listeners. Surveyed people all said that they trust and strongly trust and can apply the information on district radio stations.
Regarding limitations: the quality of information is still poor, still loyal to achievement reports, stating what we do but little information that brings the breath of life, little reflection of the realities of life from the grassroots, information is in a rut, lacking in exploiting the strengths of sound in radio works; the number of radio listeners is still very small; information is boring and unattractive, 10% think that the news content is difficult to understand...
Based on the analysis of the reasons for success and limitations, the author also proposes some recommended solutions to contribute to improving the quality of communication of poverty reduction policies in particular and policies in general on district-level radio stations.
The first and very important issue is to innovate the content and form of communication. In terms of content, we should exploit more voices from the grassroots; should provide information that people need rather than reporting the results and achievements of the sectors; increase information in the direction of sharing, exchanging, and equipping skills in life; exploit valuable details in a valuable direction that affects many people; policy communication must be concretized through specific stories, not stated verbatim... In terms of form, we should promote the advantages of sound in broadcasting; increase the production of specialized programs; record more opinions from the grassroots, people, and businesses; sentences and news articles need to be shorter, written in the active voice, rounding figures, using verbs; change the program format, the announcer presents in a conversational style with the audience instead of reading to the audience.
The second is to change the leadership mindset and information methods in the direction that sectors should not interfere with the information content of the district radio station.
Third is Training and improving skills for reporters, editors and broadcasters.
Fourthly, increase funding, facilities and equipment to encourage creativity, innovate information content as well as spread radio waves widely among the people to improve communication efficiency.
Fifth, it is necessary to take advantage of social networks to exploit information and transmit information more widely.
Stories about poverty reduction need to be approached gently through situations, cases, simple and plain stories of life, which will be the way to make district radio closer to listeners. In addition, to attract listeners, radio must be strange, new, attractive and not follow the boring path. That is the problem and also the desire of the person who carried out the topic.
11. Practical application:
This topic is quite suitable for the practical activities of district-level radio stations in Ca Mau province, so it will more or less help the units in the implementation process, in order to change the content and form of information, contributing to attracting the public; helping the communication of policies in general, and poverty reduction policies in particular, to go into depth and be more effective; contributing to making district-level radio stations closer and a companion of the people in carrying out activities at the grassroots level.
12. Further research directions:
Through the process of applying it into practice at his unit, the author of the topic will continue to research and explore to find solutions to further improve the quality of poverty reduction policy communication on district-level radio stations in the province.
13. Published works related to the thesis:
Topic: "Communicating poverty reduction policies on long-wave radio at district level in Ca Mau province", Journalist Magazine, No. 436, June 2020, Pages 135-137. 1. Full name:Nguyen Quoc Hiep2. Sex:Male
3. Date of birth:December 2, 1978
4. Place of birth:Group 2, Tan Thanh Ward, Ca Mau City, Ca Mau Province
5. Admission decision number:3617/2018/QD-XHNV on Dec. 4, 2018 of the Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process:
7. Official thesis title:"Communication on poverty reduction policy on district radio wave, Ca Mau Province"
8. Major:Journalism in application orientation; Code : 8320101.01 (UD)
9. Supervisor:PhD Dang Thi Thu Huong - School of Journalism and Communications (SJC) University of Social Sciences and Humanities.
10. Summary of the findings of the thesis :
On the basis of the systematization of theoretical and practical issues in connection to the thesis, the author is aware that: "The communication of poverty reduction policy on the district level radio is a popular process including news on about regulations, decisions and also solutions of the State in order to perform the poverty reduction operation; through district level radio wave and by the type of broadcast media, with a view to harvest influence towards government officials and people, especially the poor aiming at contributing to sustainable poverty reduction."
Through the survey of messages, with a number of listeners to the district radio along with a wide and deep interview given by leaders of the People's Committee, managers and reporters of radio stations in Ca Mau province, it is shown that: the media diffusion of poverty reduction policy on the district radio has really obtained some success but with still limited as follows:
For success : the public has begun to get an interest in district level radio content, with a frequent listening rate and very frequently extracted for 72%. The people through the survey believe that they have confidence and can trust to apply and to follow the information on the district radio waves.
In terms of limitations: the quality of information is not yet high, still loyal to the achievement reports, state the story has been done but there is little information to bring breath of life, less reflection of the real life from local places, information by the way of trails, lack of exploitation of sound strengths in the radio works; the audience quantity is still small ; boring information lacks appeal, 10% believe that the broadcasting content is still confusing...
On the basis of analysis on reasons leading to success and limitations, the author also offers a number of recommended solutions aiming at enhancing the quality of the communication of poverty reduction policy in particular, the policy in general on district level radio broadcasts.
The first and very important issue is to change the content and form of communication. About the content it should exploit more voices from the locals. It should provide information from people rather than the report of results, achievements performed by branches and sectors; strengthen information towards sharing orientation, exchanging and equipped with skills in life; exploiting valuable details in the direction of value able to affect many people; policy communications must be specific through real stories in a flexible manner... in terms of form, it is advised to promote good sound advantages in radio; enhancing production of thematic programs; featured much more the opinion of the exchange from the locals, people, enterprises; punctuation, news articles need to be shorter, write proactively, round figures, use words and verbs; changing the format of the program, broadcaster should show the communication style with listeners instead of reading news to listeners.
Second recommendation is to change leadership thought, sectors should not interfere with the information content of the district radio.
The third is training and fostering advanced skills for reporters, editors, broadcasters.
Fourth is to strengthen the expenditure, equipment facilities to encourage creativity, innovative information content as well as spreading radio waves widely in people to improve communication efficiency.
Fifth is to make good use of the social network advantage to exploit information and convey information to be more widely.
Stories about poverty reduction need to be approached gently through situations, cases, simple stories of life will be the way for the district radio to be closer to listeners. In addition, to attract listeners, broadcasting radio will be strange, new, attractive and does not follow the path in a boring way. It is the problem put forward and also the wish of the person implementing the theme.
11. Practical application capabilities:
This subject is quite close to the practical activities of district level radio stations in Ca Mau Province which so more or less would help the units in the implementation process to change content and form of information, contribute to public attraction; this is helpful to policy communication in general, and in particular the policy of poverty reduction going into depth and achieving more effectiveness; contributing to the district radio transmission which will become close and be a companion of the people in the implementation of the operations at the groundswells levels.
12. Further research directions:
Through the process of applying in the practice at the own unit, the author himself will continue to research and seek to find out solutions to further improve the quality of the communication poverty reduction policy in district level radio communication in the province.
13. Thesis-related Publication :