1. Student's full name: Nguyen Van Su
2. Faithh: Male
3. Date of birth: 01/01/1985
4. Place of birth: communeMy Thanh Bac, Cai Lay district, Tien Giang province.
5. Decision to recognize students: Decision 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic name: Promoting agricultural products of the Southwest region in Tien Giang newspapers.
8. Major: Journalism; Code: 8320101-01-UD
9. Scientific advisor: PhD.Le Thi Nha, Academy of Journalism and Communication.
10. Summary of thesis results:
Tien Giang press plays an extremely important role in promoting agricultural products of the Southwest region to domestic and foreign consumers. The information on Ap Bac Electronic Newspaper and Tien Giang Radio and Television Station has a huge power and influence on the general perception of the community. It not only raises public awareness but also changes the perception of the business community, producers in particular and the public in general about the importance of building, protecting and promoting Vietnamese agricultural products in the current period.
Analyzing and correctly assessing the current situation of communication work in Tien Giang press in promoting agricultural products to propose effective solutions to contribute to promoting the process of building and developing Vietnamese agricultural products is an extremely important issue not only in terms of awareness and theory but also in terms of practice in the context of our country's deep integration into the international economy. Based on this point of view, the thesis has focused on researching and solving the following issues:
The thesis has systematized and clarified theoretical issues on agricultural product promotion and communication; the role and significance of agricultural product promotion and communication. Through the acquisition and research, the thesis has also raised theoretical issues of electronic newspapers and television; the strengths of electronic newspapers and television compared to printed newspapers in agricultural product promotion and communication. At the same time, the thesis also clearly pointed out the role of electronic newspapers and television in the promotion and communication of agricultural products in the Southwest region so that agricultural products in this region can be competitive in the market.
Based on the study of theoretical issues, through the study of articles, interviews with leaders, editors, reporters of Ap Bac Electronic Newspaper and Tien Giang Radio and Television Station, the thesis analyzes and evaluates the current status of content and form of communication and promotion of agricultural products in the Southwest region on electronic newspapers and television. At the same time, comparing with the opinions of businesses, consumers, editors, reporters during the in-depth interview process, the thesis has pointed out the advantages and limitations of television press in the communication and promotion of agricultural products in the Southwest region today.
Due to the limited research time and the author's limited scientific research experience, the thesis inevitably has shortcomings that need to be overcome. Therefore, we look forward to receiving guidance and comments from colleagues, teachers, and researchers to further improve the content of the thesis.
11. Practical application:
Through this thesis topic, we provide a close-up view of the current state of operations of Tien Giang press in the movement to find its own direction, facing the increasingly fierce competition with other types of media in this region and across the country. From there, the thesis practically evaluates the role and impact of local press on the communication and promotion of agricultural products in the Southwest region. In addition, the author hopes that this thesis will be a useful reference document for media agencies, useful documents to advise authorities at all levels on the direction of press development to serve the promotion of agricultural products today.
12. Further research directions:
After this thesis, we continue to survey readers and consumers inside and outside the province about the communication and promotion of agricultural products in the Southwest region in Tien Giang newspapers. That is the practical basis for proposing our opinions to the relevant agencies and media agencies.
13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name of the practitioner: Nguyen Van Su
2. Gender: Male
3. Date of birth: January 1, 1985
4. Place of birth: My Thanh Bac commune, Cai Lay district, Tien Giang province.
5. Student recognition decision: Decision 3617/2018 / QD-XHNV, dated December 4, 2018 of the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Title of thesis topic: Communication to promote agricultural products in the Southwest region on Tien Giang newspaper.
8. Major: Journalism; Code: 8320101-01-UD
9. Scientific instructors: Dr. Le Thi Nha, Institute of Journalism and Propaganda.
10. Summary of the results of the thesis:
Tien Giang press plays a huge role in the communication and promotion of agricultural products in the Southwest to domestic and foreign consumers. The information on the Electronic North Newspaper and Tien Giang Radio and Television Station has a great power and influence on the community's common awareness. It not only raises public awareness, but also progresses to change the perception of the business community, producers in particular and the public in general about the importance of building, protecting and promoting. Vietnamese agricultural products in the current period.
The analysis and correct assessment of the current situation of media work in the Tien Giang press in promoting agricultural products to provide effective solutions to contribute to promoting the process of building and developing Vietnamese agricultural products is The issue is very important not only in terms of perception and theory but also in practice in terms of our country's deep integration into the international economy. From this point of view, the thesis has focused on researching and solving the following problems:
Thesis systematized and clarified the theoretical issues about the communication to promote agricultural products; the role and meaning of communication to promote agricultural products. Through acquiring, learning, the thesis has also raised theoretical issues of electronic newspapers and television; the strength of electronic newspapers and television compared to printed newspapers in the communication and promotion of agricultural products. At the same time, the thesis also clearly shows the role of electronic newspapers and television in the communication and promotion of agricultural products in the southwestern region so that agricultural products of this region can be competitive in the market.
On the basis of researching theoretical issues, through researching articles, interviewing leaders, editors and reporters of the Electronic Northern Newspaper and Tien Giang Radio and Television Station, the thesis analyzed. , assess the current status of content and forms of communication to promote agricultural products in the Southwest region on electronic newspapers and television today. At the same time, comparing with opinions of businesses, consumers, editors and reporters in the in-depth interview, then, the thesis has pointed out the advantages and limitations of television media in the current communication and promotion of agricultural products in the South West.
Due to the limited research time and the limited scientific research experience of the author, it is certain that the thesis cannot avoid considerations that need to be overcome. Therefore, we look forward to the guidance and suggestions of colleagues, teachers, and researchers to further improve the contents of the thesis.
11. Practical applicability in practice:
Through this thesis, we give a close look at the current situation of Tien Giang press in the movement to find its own direction, in the face of the increasingly fierce competition with other media types. in this region and across the country. Since then, the thesis practically assesses the role and impact of the local media on the media to promote agricultural products in the Southwest. In addition, the writer hopes that this thesis will be a useful reference for the media, a useful document promoting authorities at all levels to develop the press to serve agricultural promotion. current production.
12. Further research directions:
After this thesis, we continue to survey readers and consumers inside and outside the province about the communication to promote agricultural products in the Southwest region in the Tien Giang newspaper. That is the practical basis in suggesting their opinions to the authorities and the media.
13. Published works related to the thesis:
