Information about the thesis "The Issue of Promoting Tourism on Television" by graduate student Nguyen Thu Giang, majoring in Journalism.1. Student's Full Name: Nguyen Thu Giang 2. Gender: Female 3. Date of Birth: January 28, 1982 4. Place of Birth: Quang Ninh 5. Decision No. 1883/QD-XHNV-SDH dated October 21, 2010, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: The Issue of Tourism Promotion on Television 8. Major: Journalism; Code: 60 32 01 9. Scientific Advisor: Associate Professor, Dr. Duong Xuan Son – University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the thesis results: - This thesis systematically examines the current state of tourism promotion on domestic television, thereby affirming the role of promotion in general, and television promotion in particular, in tourism development. - It objectively assesses the current state of tourism promotion on television through a survey and analysis of tourism promotion programs on two representative television channels: one central and one local, namely VTV1 of Vietnam Television and QTV3 of Quang Ninh Provincial Television. Based on the survey results, it analyzes the successes and limitations of current tourism promotion on television. - It explains the reasons for the successes and limitations of tourism promotion programs on VTV1 and QTV3 in terms of both content and presentation methods. - It proposes several specific solutions to improve the effectiveness of tourism promotion on domestic television. - Promoting tourism on television is a persistent problem in Vietnam's current tourism promotion and marketing efforts. The dominance of online media, the enormous costs of television advertising, and the management's tendency to lag behind in promotion have prevented this from becoming a powerful tool to stimulate tourism demand. Based on the current state of tourism promotion on television, the following points can be drawn: + Tourism promotion through mass media, including television, must precede tourism promotion and investment activities. + There must be close coordination between producers, media outlets, businesses, sponsors, the community, and management to ensure effective and efficient tourism promotion on television. + Continuously expand the forms of collaboration between television tourism promotion and online media, social networks, etc., to enhance promotional effectiveness. + It is necessary to constantly explore and innovate the content and presentation methods of tourism promotion programs on television to meet the increasingly high demands of the public. + It is essential to always closely follow the actual needs of the public, and to have criteria for evaluating the effectiveness of programs in order to make appropriate adjustments. 11. Practical applications: + It helps tourism managers and local leaders gain a more accurate understanding of the role of tourism promotion in general, and tourism promotion on television in particular, so that they can develop long-term, comprehensive plans for tourism development in the overall tourism development strategy. + It helps leaders of news agencies have specific measures to link and expand tourism promotion across media channels, leveraging the combined strength of media. + The proposals in this thesis can serve as a basis for production teams of tourism promotion programs on television to refer to and apply in practice to improve the quality of their programs. 12. Further research directions: + Direction 1: From the issue of tourism promotion on television, the research scope can be expanded to include tourism promotion in the media in general (including print, radio, television, and online media...). + Direction 2: Current trends in tourism promotion on television (comparison and contrast between domestic television and major television networks worldwide and regionally to identify new trends).
INFORMATION ON MASTER'S THESIS
1. Full name : Nguyen Thu Giang 2. Sex: Female 3. Date of birth: January 28, 1982 4. Place of birth: Quang Ninh 5. Admission decision number: 1883/QD-XHNV-SĐH Dated October 21, 2010 issued by Principal of College of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in academic process: 7. Official thesis title: Tourism promotion on television 8. Major: Journalism : Code: 60 32 01 9. Supervisors: Ass. Prof. Dr. Duong Xuan Son - College of Social Sciences and Humanities, Vietnam National University, Hanoi 10. Summary of the findings of the thesis: - Systematically initial research on tourism promotion on television, and then affirming the role of promotion in general and promotion on television in particular in developing tourism. - Objective evaluation of tourism promotion on television in reality now through a survey and an analysis of tourism promotion programs on two outstanding television channels: one national channel, one provincial channel, namely VTV1 channel of Vietnam Television and QTV3 channel of Quang Ninh Radio and Television. Based on the survey results to analyze success and failures of tourism promotion on television now. - Explaining reasons for success and failures of tourism promotion programs on VTV1 and QTV3 both in content and form. - Proposing several specific solutions to improve effectiveness of tourism promotion on television in the country. - Tourism promotion on television in Vietnam has not achieved the desired result. The overwhelming of online newspaper, giant expenditure for television programs and managers' conception on promotion as the latter, all make promotion not a lever to stimulate tourism demand. From the reality of tourism promotion on television, lessons can be learned as follows: + Tourism promotion on mass media including television must come first in investment and promotion activites for tourism. + There should be tight cooperation among producers, communicants, enterprises, sponsors, residential communities, and managers to make tourism promotion on television effective and not wasteful. + Continuously expanding forms of linking tourism promotion on television with online newspaper, social networks ... to enhance effectiveness. + Constant renovation in content and form of tourism promotion programs on television to meet the public's demand. + Always following the public's real demand and having criteria to evaluate effectiveness of programs and adjust. 11. Practical applicability, if any: + Helping tourism managers and local authorities to have better understanding of roles of tourism promotion in general and tourism promotion on television in particular. From there, they built up an overall long-term plan for it. + Helping leaders of news agencies to have specific solutions to boosting tourism promotion on mass media, maintaining comprehensive strength of communications + Helping to make production of television programs on tourism more effective, improving their content and form 12. Further research directions, if any: + Direction 1: From tourism on television, there can be further promotion studies on tourism promotion in press in general (including print newspaper, radio, television, online newspaper…) + Direction 2: Further research on the trend of tourism promotion on television now (comparison between domestic television and big television) stations in the world and in the region to find out a new way of modern communications)
