Thesis information "The issue of promoting tourism on television" by HVCH Nguyen Thu Giang, majoring in Journalism.1. Full name of student: Nguyen Thu Giang 2. Gender: Female 3. Date of birth: January 28, 1982 4. Place of birth: Quang Ninh 5. Decision to recognize student No.: 1883/QD-XHNV-SDH dated October 21, 2010 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: The issue of promoting tourism on television 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, Doctor Duong Xuan Son - University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the results of the thesis: - Initially systematically research the issue of tourism promotion on domestic television today, thereby affirming the role of promotion in general, and promotion on television in particular, in tourism development. - Objectively assess the current status of tourism promotion on television through survey and analysis of tourism promotion programs on two typical television channels: one central, one local, which are VTV1 channel of Vietnam Television and QTV3 of Quang Ninh Radio and Television Station. From the survey results, analyze the successes and limitations in tourism promotion on television today. - Explain the reasons for the successes and limitations of tourism promotion programs on VTV1 and QTV3 in both content and presentation. - Propose some specific solutions to improve the effectiveness of tourism promotion on domestic television. - Promoting tourism on television is still a "stuck" problem for tourism promotion and advertising in our country today. The overwhelming trend of online newspapers, the huge cost of television and the promotion concept of managers have made this work not become a lever to stimulate tourism demand. From the reality of studying tourism promotion on television today, we can draw some of the following opinions: + Promoting tourism on mass media, including television, must be one step ahead in promotion and investment activities for tourism. + There must be close coordination between producers, media, businesses, sponsors, communities and managers to effectively promote tourism on television, avoiding waste. + Continuously expand the forms of connection between tourism promotion on television with online newspapers, social networks... to improve promotion effectiveness. + Must always research and innovate the content and presentation methods of tourism promotion programs on television to meet the increasing needs of the public. + Must always closely follow the actual needs of the public, have criteria to evaluate the effectiveness of the programs to make appropriate adjustments. 11. Ability to apply in practice: + Help tourism managers and local leaders have a more correct view of the role of tourism promotion in general, tourism promotion on television in particular, so that from there, they can have a long-term, comprehensive plan for the work in the tourism development strategy in general. + Help leaders of news agencies have specific measures to link and expand tourism promotion on the media, promoting the combined strength of the media. + The proposals in the thesis can be the basis for the production team of tourism promotion programs on television to refer to and apply in actual production to improve the quality of the programs. 12. Further research directions: + Direction 1: From the issue of tourism promotion on television, it is possible to expand the scope of research on tourism promotion in the press in general (including print, radio, television, online newspapers, etc.) + Direction 2: Current trends in tourism promotion on television (compare and contrast domestic television with major television stations in the world and the region to find new trends)
INFORMATION ON MASTER'S THESIS
1. Full name : Nguyen Thu Giang 2. Sex: Female 3. Date of birth: January 28, 1982 4. Place of birth: Quang Ninh 5. Admission decision number: 1883/QD-XHNV-SĐH Dated October 21, 2010 issued by Principal of College of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in academic process: 7. Official thesis title: Tourism promotion on television 8. Major: Journalism : Code: 60 32 01 9. Supervisors: Ass. Prof. Dr. Duong Xuan Son - College of Social Sciences and Humanities, Vietnam National University, Hanoi 10. Summary of the findings of the thesis: - Systematically initial research on tourism promotion on television, and then affirming the role of promotion in general and promotion on television in particular in developing tourism. - Objective evaluation of tourism promotion on television in reality now through a survey and an analysis of tourism promotion programs on two outstanding television channels: one national channel, one provincial channel, namely VTV1 channel of Vietnam Television and QTV3 channel of Quang Ninh Radio and Television. Based on the survey results to analyze success and failures of tourism promotion on television now. - Explaining reasons for success and failures of tourism promotion programs on VTV1 and QTV3 both in content and form. - Proposing several specific solutions to improve effectiveness of tourism promotion on television in the country. - Tourism promotion on television in Vietnam has not achieved the desired result. The overwhelming of online newspaper, giant expenditure for television programs and managers' conception on promotion as the latter, all make promotion not a lever to stimulate tourism demand. From the reality of tourism promotion on television, lessons can be learned as follows: + Tourism promotion on mass media including television must come first in investment and promotion activites for tourism. + There should be tight cooperation among producers, communicants, enterprises, sponsors, residential communities, and managers to make tourism promotion on television effective and not wasteful. + Continuously expanding forms of linking tourism promotion on television with online newspaper, social networks ... to enhance effectiveness. + Constant renovation in content and form of tourism promotion programs on television to meet the public's demand. + Always following the public's real demand and having criteria to evaluate effectiveness of programs and adjust. 11. Practical applicability, if any: + Helping tourism managers and local authorities to have better understanding of roles of tourism promotion in general and tourism promotion on television in particular. From there, they built up an overall long-term plan for it. + Helping leaders of news agencies to have specific solutions to boosting tourism promotion on mass media, maintaining comprehensive strength of communications + Helping to make production of television programs on tourism more effective, improving their content and form 12. Further research directions, if any: + Direction 1: From tourism on television, there can be further promotion studies on tourism promotion in press in general (including print newspaper, radio, television, online newspaper…) + Direction 2: Further research on the trend of tourism promotion on television now (comparison between domestic television and big television) stations in the world and in the region to find out a new way of modern communications)
