TTDA: Proposed communication strategy for studying in Germany on Vietnamese online newspapers.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguyen Duy Hai Linh 2. Gender: Female

3. Date of birth: January 16, 2000

4. Place of birth: Hanoi

5. Decision No. 5626/QD-XHNV dated December 29, 2025, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Project Title: Proposed Communication Strategy for Studying in Germany on Vietnamese Online Newspapers

8. Major: Journalism (Applied Orientation); Code: 8320101

9. Scientific Advisor: Dr. Nguyen Thanh Mai – Institute of Journalism and Communication Training – Faculty of Social Sciences and Humanities, VNU Hanoi

10. Summary of project results:

The project has developed a systematic theoretical framework and communication strategy based on classical communication theories, suitable for the context of digital journalism. Based on this, the project proposes specific solutions tailored to the current operating conditions of online newspapers, from content and presentation style to the operational mechanisms of the newsroom. These results contribute to building a solid scientific foundation that enables media organizations to effectively and sustainably communicate about studying abroad in general and studying in Germany in particular, gradually making online newspapers a preferred news source for readers interested in this field.

11. Practical applications:

This project provides a practical platform for online news agencies to optimize communication about studying in Germany. The strategy addresses the real-world need for information about studying in Germany, a topic that has recently attracted significant interest from students, parents, and guardians, making it highly feasible in attracting readers and improving communication effectiveness. The solutions regarding content organization and information presentation are well-suited to the existing resources of newsrooms, which possess a relatively complete team of reporters, editors, technicians, and technological systems. Furthermore, the strategy is built on the foundation of classic communication theories, making its integration into the news production process of online newsrooms highly feasible.

12. Future research directions:

Further research could involve conducting experimental campaigns on communication strategies for studying in Germany at a specific online newspaper to directly assess effectiveness, suitability, and areas for adjustment during practical implementation. Additionally, the research could be expanded to social media platforms to develop an integrated communication model between online newspapers and multi-platform digital environments.

13. Published works related to the project: None

INFORMATION ON PROJECT

1. Full name: Nguyen Duy Hai Linh 2. Sex: Female

3. Date of birth: January 16^th, 2000 4. Place of birth: Hanoi

5. Admission decision number: 5626/QD-XHNV dated December 29^th, 2023

6. Changes in academic process: None

7. Official project title: Proposing a Communication Strategy for Study Abroad in Germany Information on Vietnamese Online Newspapers

8. Major: Journalism 9. Code: 8320101

10. Supervisors: Dr. Nguyen Thanh Mai – School of Journalism and Communication – University of Social Sciences and Humanities, Vietnam National University

11. Summary of the findings of the project:

The project has developed a theoretical framework and a systematic communication strategy based on classical communication theories, aligned with the context of digital journalism. Building on this foundation, the project proposes concrete and practical solutions that fit the operational conditions of contemporary online newspapers, from content development and presentation formats to newsroom workflow mechanisms. These outcomes contribute to establishing a solid scientific basis that can assist media organizations in effectively and sustainably implementing communication activities related to study-abroad programs in general and study-abroad-in-Germany in particular, thereby helping online newspapers gradually become a preferred and reliable information channel for audiences interested in this field.

12. Practical applicability:

The project provides a practical foundation for online news organizations to optimize their communication regarding study-abroad opportunities in Germany. The proposed strategy directly responds to the growing demand for reliable information on German study programs—a topic that has recently attracted significant attention from students and parents—thereby offering strong potential for audience engagement and enhanced communication effectiveness. The recommended solutions for content organization and presentation formats are well aligned with the existing resources of newsrooms, which already possess teams of journalists, editors, technicians, and relatively advanced technological systems. In addition, because the strategy is grounded in classical communication theories, its integration into the news production workflows of online newspapers is assessed as highly feasible.

13. Further research directions:

Future research may conduct experimental implementation of the proposed communication strategy on study-abroad-in-Germany information within a specific online newsroom to directly assess its effectiveness, applicability, and the elements that require adjustment during practical deployment. In addition, further studies could expand the scope to social media platforms, thereby developing an integrated communication model that connects online newspapers with the broader multi-platform digital environment.

14. Thesis-related publications: None