TTDA: Developing a content management model for the "What Doctors Say" program on the YouTube platform.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguyen Ha Anh 2. Gender: Female

3. Date of birth: July 19, 2001

4. Place of birth: Hoa Binh (formerly), now Phu Tho province.

5. Decision to recognize student number: 5626/QD-XHNVDecember 19, 2023, from the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Project Title: Building a Content Management Model for the "What Doctors Say" Program on the YouTube Platform

8. Major: Journalism (Applied Orientation); Code: 8320101

9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen – Deputy Director, Institute of Journalism and Communication Training, University of Social Sciences and Humanities

10. Summary of project results:

The results of the project "Building a content management model for the 'What Doctors Say' program on YouTube" demonstrate the feasibility and effectiveness of incorporating a systematic content management model into the production process of programs released on online video platforms like YouTube, especially those related to healthcare.

- The project clearly outlines the concepts of content management in general and content management on the YouTube platform, highlighting key characteristics to consider, along with regulations and rules regarding the management of medical information. Based on this, it analyzes the current state of the "What the Doctor Says" program and typical content management models worldwide to propose a content management model to improve the program's current situation.

- The design includes a detailed model tailored to the specifics of health communication, proposing a phased implementation plan, a regular content plan, and a multi-platform distribution strategy, ensuring the program's professionalism, scientific accuracy, and reach. Simultaneously, it establishes a human resource management mechanism, production-editing-review processes, and human, technological, and financial resources to shape a feasible and sustainable content management model.

- The project implementation results show that the model generally meets the core and important objectives set out, including standardizing production processes, improving the scientific quality, accuracy, and reliability of medical content, enhancing operational consistency, and increasing the accessibility of media products. Indicators regarding content, communication, and reach all reflect significant improvements.

- Despite certain limitations in resources, testing time, and real-world data, the project still demonstrates clear applicability in the context of digital transformation of healthcare content. The application of the new governance model is expected to help the "What the Doctor Says" program improve content quality, strengthen viewer trust, and create a foundation for developing more standardized healthcare communication formats in the future.

11. Practical applications:

The pilot implementation of the content management model for the "What the Doctor Says" program has shown that the model has high applicability in real-world production. Standardized processes for guest selection, information verification, and content editing have helped the team reduce professional errors, improve quality, and increase work efficiency. The proactiveness and quick adaptation of the production team members also confirm the feasibility, flexibility, and scalability of the model to other health programs. Therefore, the model has become a useful reference for media outlets when implementing health advice content on digital platforms.

12. Future research directions: None

13. Published works related to the project: None

INFORMATION ON PROJECT

1. Full name: Nguyen Ha Anh 2. Sex: Female

3. Date of birth: July 19, 2001 4. Place of birth: Hoa Binh (now Phu Tho province)

5. Admission decision number: 5626/QD-XHNV Dated: December 29th, 2023

6. Changes in academic process:

7. Official project title: Developing a content management model for the program "What does the doctor say?" on Youtube platform

8. Major: Journalism (Applied Orientation) 9. Code: 8320101

10. Supervisors: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen – Deputy Director, Institute of Journalism and Communication Training

11. Summary of the findings of the project:

The results of the project "Developing a content management model for the program 'What Does the Doctor Say?' on YouTube" demonstrates the considerations and effectiveness of implementing a systematic content management model in the production workflow of programs published on online video platforms such as YouTube, especially for health-related content.

- The project clarifies general concepts of content management and the specific characteristics, regulations, and policies relevant to managing health information content on the YouTube platform. From this foundation, it analyzes the current situation of the program “What Does the Doctor Say?” and examines exemplary content management models worldwide to propose an appropriate model for improving the program's current status.

- A comprehensive model is designed, tailored to the particularities of health communication, including a phased implementation plan, periodic content planning, and a multi-platform distribution strategy. This ensures professionalism, scientific rigor, accuracy, and scalability for the program. Furthermore, the project develops mechanisms for human resource management, production - editing - review processes, as well as essential technological and financial resources, to establish a feasible and sustainable content management framework.

- Implementation results indicate that the proposed model effectively meets key objectives, such as standardizing production processes, enhancing the scientific quality, accuracy, and reliability of health content, improving operational consistency, and increasing the reach of media products. All indicators related to content, communication, and dissemination reflect clear improvements.

- Despite some limitations in resources, trial duration, and actual medical data, the project still reveals significant applicability within the context of digital health communication transformation. Adoption of the new management model is expected to help “What Does the Doctor Say?” enhance content quality, strengthen audience trust, and lay the groundwork for the future development of standardized formats for health communication.

12. Practical applicability:

Pilot implementation of the content management model for the program “What Does the Doctor Say?” demonstrates its high adaptability in actual production. Standardized procedures for guest selection, information verification, and editorial processes have helped the team reduce professional errors, improve quality, and boost work efficiency. The proactive and flexible approach of the production team further confirms the model's considerations, adaptability, and potential for expansion to other health-related programs. Thus, the model serves as a valuable reference for media units when developing digital health consulting content.

13. Further research directions: None

14. Thesis-related publications: None