TTDA: Innovating the event scoring objectives in the "Good Morning" program on VTV1 channel.

INFORMATION ABOUTGRADUATION PROJECTMASTER'S DEGREE

1. Student's full name: Le Thi Thanh Huyen 2. Gender: Female

3. Date of birth: October 27, 1985

4. Place of birth: Ninh Binh

5. Decision number for student admission: 5915/QD-XHNV On October 28, 2024, the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Title of the topicproject: Innovating the event scoring objectives in the "Good Morning" program on VTV1 channel.

8.NMajor: Journalism and Media Management (Application-Oriented); Code:8320109

9. Scientific supervisor:

ButAssoc. Prof. Dr. Bui Chi Trung - Deputy Director of the Institute of Journalism and Communication Training,UniversityFaculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

- Dr. Nguyen Dang Khang – Deputy Editor-in-Chief of Dai Doan Ket Newspaper

10. Summarize the results ofproject:

Project “Revising the focus of event highlights in the "Good Morning" program on VTV1 channel."The study approached the problem systematically, from theoretical foundations and analysis of the current situation to proposing solutions and conducting pilot tests."

The research results show that the biggest limitation ofThe target of the event highlights in the "Good Morning" program on VTV1 channel isThere is a disproportion between the ability to select events and the ability to develop those events into a problem requiring explanation. Some topics are too broad, lacking a sufficiently well-defined central question; the introduction and context may take up too much time, while the analysis of causes, mechanisms of action, and consequences is not adequately developed.

Based on this situation, the project focuses on innovating the goal of event selection by shifting from a mindset of "selecting events to inform" to "selecting events to explain issues," using the central question and the public's information needs as the basis for content organization. On this basis, the proposed solutions are synchronized and directly applicable to the production process. First, the solutions regarding content structure focus on perfecting the criteria for identifying the central question, thereby standardizing the question identification form with core information fields including: the recent event, the question the public needs to be answered, the affected public group, usable evidence, and a valid conclusion.

Furthermore, the project aims to refine the principles for selecting and using evidence to ensure authenticity, diversity, and functional complementarity. Evidence should prioritize a combination of fieldwork and data, or data and real-world case studies, and must be verified for source, timing, unit, and scope of application before being incorporated into graphics or narration. The organization of information layers will also follow the logical "what – why – impact – what the public needs to know/do" principle, but without rigidly applying time constraints.

Overall, the project's solutions aim to create a more clearly structured approach to event organization, where the event is the starting point, the central question is the content axis, evidence is the basis for verification, and the conclusion is the final informational value for the public.

The experimental application of these principles aims not only to verify the feasibility of the model but also to create a practical basis for further refining the event scoring objective towards increasing explanatory power, analytical depth, and the ability to meet the information needs of viewers in the modern television environment.

11. Practical applications:

The pilot test results showed that the innovative approach is feasible within the program's existing production conditions, with 10 programs clearly defined central questions, evidence, visual products, Talk questions, and concluding messages; at the same time, the number of questions was streamlined, resulting in a more focused content structure.

The project has direct application value in innovating the way event highlights are selected, developed, and organized for the "Good Morning" program on VTV1, contributing to standardizing the editing process, improving explanatoryness, enhancing the effectiveness of evidence use, and improving coordination between the MC, VTR, graphic designers, and guests. The approach does not require an increase in the number of guests, a new studio, and can be implemented with simple visual products suitable for existing operating conditions.

12. Future research directions: None

13. Published works related toproject: Are not

INFORMATION ON PROJECT

1. Full name: Le Thi Thanh Huyen 2. Sex: Female

3. Date of birth: October 27, 1985 4. Place of birth: Ninh Binh

5. Admission decision number:No.5915/QD-XHNV dated October 28, 2024, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process:No changes during the training process

7. Official project title:Innovating the “Event Spotlight” Segment in the “Good Morning” Program on VTV1

8. Major:County Management                                            9. Code:8320109

10. Supervisors:

- Assoc. Prof, Dr Bui Chi Trung - Deputy Director, Institute for Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

ButDr. Nguyen Dang Khang – Deputy Editor-in-Chief of Dai Doan Ket Newspaper

11. Summary of the findings of the project:

The project entitled “Innovating the Event Spotlight Segment in the 'Good Morning' Program on VTV1,” approaches the issue scientifically, from establishing the theoretical foundation and analyzing the current situation to react solutions and conducting pilot implementation.

The research findings indicate that the most significant shortcoming of the Event Spotlight segment in the Good Morning program on VTV1 is the gap between the ability to select events and the ability to develop them into issues that warrant explanation. Some topics remain overly broad and do not clearly identify a sufficiently focused central question. The introduction and contextualization may occupy a considerable amount of airtime, while the analysis of causes, mechanisms of impact, and consequences is not developed to a commensurate extent.

In response to this situation, the project focuses on innovating the Event Spotlight segment by shifting from the approach of “selecting events for information delivery” to “selecting events for issue explanation,” with the central question and the audience's information needs serving as the basis for content organization. On this basis, a set of integrated solutions is proposed, with the potential for direct application to the production process. First, the solutions relating to content structure focus on refining the criteria for identifying the central question. structured, a standardized central question identification form is developed, including key information fields including: the event that has occurred; the question that the public needs to have explained; the groups of people affected by the event; the evidence that can be used; and the conclusion that provides practical informational value.

At the same time, the project refines the principles for selecting and using evidence, with an emphasis on ensuring authenticity, diversity, and complementary functions. Priority is given to combining different types of evidence, such as field-based evidence with data, or data with real-life cases. Before being incorporated into graphics or narration, all evidence must be verified in terms of its source, timing, relevant entity or organization, and scope of application. The organization of information layers is also structured according to the logic of “what – why – impact – what the public needs to know or do,” while avoiding a rigid application of predetermined time allocations.

Overall, the solutions proposed by the project aim to establish a clearer and more structured approach to organizing the Event Spotlight segment. Within this approach, the event serves as the starting point, the central question functions as the core of the content, evidence provides the basis for verification, and the conclusion represents the ultimate informational value delivered to the public. The pilot implementation of these principles is intended not only to assess the considerations of the proposed approach but also to a practical basis for further providing improving the Event Spotlight segment toward greater explanatory capacity, greater analytical depth, and a stronger ability to meet the audience's information needs in the contemporary television environment.

12. Practical applicability, if any:

The results of the pilot implementation demonstrate the considerations of the proposed innovation within the program's existing production conditions. In all 10 pilot programs, the central questions, evidence, visual materials, Talk questions, and concluding messages were clearly identified. At the same time, the number of questions was streamlined, resulting in a more focused content structure.

The project has direct practical value for innovating the way the Event Spotlight segment of the Good Morning program on VTV1 is selected, developed, and organized. It contributes to standardizing the editorial process, enhancing the segment's explanatory capacity, improving the effectiveness of evidence use, and strengthening coordination among the MC, VTR, graphics, and guests. The proposed approach does not require an increase in the number of guests or a new studio, and can be implemented using relatively simple visual materials, making it compatible with the program's existing operating conditions.

13. Further research directions, if any:None

14. Thesis-related publications: None