INFORMATION ABOUT MASTER'S GRADUATION PROJECT
1. Student's full name: Do Quynh Anh 2. Gender: Female
3. Date of birth: August 15, 1996
4. Place of birth: Yen My Town, Yen My, Hung Yen
5. Decision on recognition of student No. 3732 dated December 9, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: Decision on extending the study period of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. No: 6934/QD-XHNV dated December 16, 2024.
7. Project title: Solution for resource management in production of the program "Living in the village" on VTC16 television channel
8. Major: Media Management; Code:8320109
9. Scientific advisor: Dr. Nguyen Thanh Mai - University of Social Sciences and Humanities - Vietnam National University, Hanoi
10. Summary of project results:
The project has pointed out key issues in resource management and proposed a system of solutions in four main groups: human resources; finance; engineering and technology; resources (content).
After 7 months of applying resource management solutions to the production of the program Living in the village On VTC16 channel, the project has recorded positive results in many aspects. Including human resources, finance and content quality:
To optimize production costs for the Channel, in addition to minimizing production resources, the author also built a process for evaluating estimates and controlling costs: Reducing at least 5% of unexpected costs and increasing financial transparency.
The average production cost per episode decreased from VND17.7 million to VND6.2 million, equivalent to a savings of more than 65% of the budget. Applying the “multi-tasking reporter” model and utilizing 1 field trip to produce 2-4 programs helps optimize filming schedules and personnel.
By organizing quality training courses for reporters to become multi-tasking and multimedia reporters, work efficiency has also been significantly increased. Program production time has been reduced by nearly 50% compared to before.
By innovating the program format towards intimacy, personalizing the experience and applying technology (AI, flexible filming equipment) in program production, the project not only helps reduce the workload for the production team but also increases the attractiveness of the program. The number of viewers also increased significantly: an average of 3-5 times compared to before, while the rate of watching the entire video reached 55% - exceeding the average of many programs of the same genre.
Implement a transparent performance evaluation system and incentive mechanism:
By building groups of indicators for evaluating work such as the rate of employees completing work or the level of utilization of production resources, training effectiveness are all processed according to the formula, achieving high efficiency and accuracy. This not only reduces the workload for leaders but also helps employees themselves, especially members of the production team, to manage work more easily (Reduce 10-15% of production time, increase 5-10% of efficiency).
Invest in upgrading key equipment and applying suitable new technology: Prioritize selective investment (4K cameras for large projects, mobile devices for fast operations) and test AI support technology. Increased efficiency 10-15% technical quality, 25% reduction in post-production time.
11. Practical application:
Although VTC16 channel has stopped operating, the results and solutions of the project are still highly practical and have the potential for wide application.
First, methods for financial management. This is a vital factor, especially in the context of press agencies facing challenges in traditional revenue sources. Applying integrated budget project management software helps to make all expenses transparent and optimize the allocation of financial resources.
Second, the proposals on optimizing resources (human resources, finance, equipment), restructuring production processes (multi-tasking reporters, exploiting multiple topics in one trip, etc.), can be completely applied to other TV channels and press agencies in Vietnam. Through training courses and direct practice, the staff will improve their skills in a short time, ensuring flexibility and multi-tasking.
Third, the strategy of reaching audiences on digital platforms. Changing the way titles are set, focusing on the target audience or building plots based on the psychological mechanism of viewers depending on each platform are effective tools to help press products always keep up with market demand.
In particular, units that focus on producing content about reality shows and social life can refer to these solutions to improve operational efficiency in the context of the television industry facing many challenges. This has great significance in saving costs and improving the quality of human resources at current press units.
12. Further research directions:
From the results of this project, I realized that it is possible to develop some more in-depth research directions. If implemented flexibly and in the right direction, these solutions can bring maximum efficiency to human resource management of press and television agencies in the future.
Specifically, it is necessary to focus on building sustainable financial models for television, including effectively exploiting advertising on digital platforms, developing production services on demand and co-organizing events. Therefore, building a brand to attract cooperation units is also an extremely important issue, helping press units to increase cooperation opportunities, thereby bringing long-term revenue sources.
At the same time, researching the application of AI and new technology in the production of television programs is also one of the necessary solutions today, not only in basic software but also in the way of operating the production team and departments scientifically and effectively.
In particular, training human resources with multi-tasking skills and digital thinking is extremely necessary to improve the capacity of today's digital journalists. The use of AI in journalism is not simply a technical matter, but is deeply related to professional ethics. Therefore, journalists need to be properly trained to understand, specifically: The principle of transparency; knowing how to determine the limits between supporting and replacing AI. Each journalist must ensure the responsibility for innovation while maintaining the mission of being open, honest and for the public interest.
Hopefully, these will be important contributions to the development of the television industry in particular and the press in general in the future.
13. Published works related to the project: None
INFORMATION ON PROJECT
1. Full name: Quynh Anh Do 2. Sex: Female
3. Date of birth: August 15th, 1996 4. Place of birth: Hanoi city
5. Admission decision number: 3732 Dated December 9, 2022, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Changes in academic process: Decision on extending the study period of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. No.6934/QD-XHNV dated December 16, 2024
7. Official project title: Management solutions for production resources of the “Living in contryside” Program in VTC16 channel
8. Major: Journalism and Communication Management 9. Code: 8320109
10. Supervisors: Dr. Thanh Mai Nguyen – University of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summary of the findings of the project:
This project identified key issues in resource management and proposed a comprehensive set of solutions across four main areas: human resources, finance, technology and equipment, and content assets.
After 7 months of applying the resource management solutions to the Living in the Village program on VTC16, the project recorded several notable outcomes:
To optimize production costs, beyond minimizing production manpower, the author designed a detailed budgeting and cost-control process, which helped cut unforeseen expenses by at least 5% and improved financial transparency.
Average production costs per episode dropped from VND 17.7 million to VND 6.2 million (a 65% reduction). The adoption of a “multi-skilled journalist” model and shooting multiple episodes (2–4) per field trip optimized both crew time and budget.
Training sessions helped staff become proficient in multi-platform journalism, leading to a nearly 50% reduction in program production time.
By personalizing the program format and applying technology (AI, flexible filming tools), the project reduces crew workload while boosting viewer engagement. Audience size increased 3–5 times, with a 55% video completion rate— average above compared to similar programs.
A transparent performance evaluation system was introduced, with Key Performance Indicators (KPIs) for work completion and resource efficiency. This not only lightened workload management but also empowered staff to track their progress (cutting 10–15% production time, increasing productivity by 5–10%).
Targeted investments in essential equipment (eg, 4K cameras for major shoots, mobile gear for fieldwork) and the experimental use of AI tools improved technical quality by 10–15% and reduced post-production time by 25%.
12. Practical applicability, if any:
Although VTC16 has ceased operations, the solutions remain highly applicable:
Financial management strategies are especially critical as media outlets face declining traditional revenue. The use of integrated project-budget software enhances transparency and resource allocation.
Solutions for workforce optimization (multi-skilled staff, production restructuring) and cost reduction can be adopted by similar Vietnamese TV stations. With short-term training, teams can adapt quickly while maintaining flexibility.
Headline strategies for digital audience engagement—such as optimization, audience targeting, and psychology-based storytelling—are crucial to staying competitive on digital platforms.
Units producing reality or lifestyle programs can adopt these solutions to reduce costs and improve content quality amid industry disruptions.
13. Further research directions, if any:
This project's findings pave the way for several in-depth studies in journalism resource management:
- Developing sustainable financial models for television, including monetization strategies via digital advertising, commissioned content, and co-hosted events. Brand development to attract partnerships is also vital for ensuring long-term revenue streams.
- Exploring the use of AI and emerging technologies not only in production software but also in managing workflow and enhancing newsroom efficiency.
- Training multi-skilled, digitally savvy journalists is increasingly necessary. However, applying AI in journalism also raises ethical concerns that need to be addressed. Thus, journalists must be rigorously trained to maintain transparency, distinguish between AI support and replacement, and balance innovation with core journalistic values—truthfulness, accountability, and public service.
14. Thesis-related publications: There are currently no publications related to the thesis.
Author:Training Department
Newer news
Older news
