MASTER'S THESIS INFORMATION
1. Student's full name:... Trieu Thuy Ha ... 2. Gender: Female...…………….............
3. Date of birth:…18/02/1988......…………………………………………………….................
4. Place of birth:… Hanoi................................……………………………………..………........
5. Decision on recognition of students No: 1936/2011/QD/XHNV-KH&SDH; date: October 10, 2011
of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: none
7. Thesis topic: Electronic newspaper with the promotion of tangible cultural heritages recognized by UNESCO (Survey of Hue Monuments Complex, Hoi An Ancient Town, My Son Sanctuary, Thang Long Imperial Citadel Central Relic Area, Ho Dynasty Citadel on VnExpress, Dan Tri, Vietnamnet in 2013).
8. Major: Journalism…………………… Code: 60.32.01
9. Scientific advisor: Associate Professor, Dr. Hoang Anh
10. Summary of thesis results:
The thesis outlines the theoretical and practical basis for promoting images of cultural heritages on online newspapers; presents the concept of online newspapers and cultural heritage; the role and function of online newspapers in promoting images of cultural heritages; factors determining the effectiveness of promoting images of Vietnamese cultural heritages on online newspapers; evaluates the current status of promoting images of Vietnamese tangible cultural heritages recognized by UNESCO on online newspapers in 2013. Through a survey of the content and form of press works on three online newspapers VnExpress, Dan Tri, Vietnamnet, the thesis clarifies the effectiveness in preserving and promoting the value of cultural heritages in 2013; evaluates the strengths and limitations in promoting on three online newspapers, thereby summarizing the important characteristics of promoting images of Vietnamese cultural heritages on online newspapers in general. From that survey, propose to improve the effectiveness of promoting the image of Vietnamese tangible cultural heritages on online newspapers.
11. Practical applicability: Providing theories and practical solutions to build activities to promote tangible cultural heritage on online newspapers.
12. Further research directions: It is possible to delve into the planning of strategies to promote the images of Vietnamese tangible cultural heritages in the press; to study the specifics of promoting the images of cultural heritages in online newspapers in each locality; to study the promotion of images of tangible cultural heritages on television, radio and print media.
13. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name: Trieu Thuy Ha 2. Sex: Male
3. Date of birth: February 18, 1988 4. Place of birth: Hanoi
5. Admission decision number: 1936/2011/QD/XHNV-KH&SĐH; Dated: October 10, 2011 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: No
7. Official thesis title: Online newspapers for the promotion of Vietnamese tangible cultural heritages submitted by UNESCO (Research about Hue Imperial Relic Complex, Hoi An Ancient Town, My Son Sanctuary, Thang Long Imperial Citadel, Citadel of the Ho Dynasty on VnExpress, Dan tri, VietnamNet in 2013).
8. Major: Journalism-Communicatons 9. Code: 60.32.01
10. Supervisors: Assoc. Prof. Dr Hoang Anh
11. Summary of the findings of the thesis: The thesis outlines the basis of theory and practice to promote the tangible cultural heritage on online newspapers; presents the concept and definition of an online newspapers and cultural heritage, the roles and functions of the online newspapers and the main factors in promotional activities on online newspapers; effectiveness of online newspapers in promoting Vietnamese tangible cultural heritages in 2013. As assess research content and format of articles on VnExpress, Dantri, VietnamNet, the thesis clarifies the effectiveness of conserving and promoting values of Vietnamese cultural heritages in 2013; evaluates the strengths and weaknesses of the three online newspapers results in making conclusion of the important features of promotional activities of Vietnamese tangible cultural heritages on online newspapers in general. Hence, the thesis finally proposes solutions to raise the effectiveness of promoting Vietnamese tangible cultural heritage on online newspapers.
12. Practical applicability, if any: To provide theoretical and practical solutions to build the promotional activities of tangible cultural heritage on online newspapers.
13. Further research directions, if any: Study and research planning master strategies to promote Vietnamese tangible cultural heritages on media channels; research characteristics in promoting cultural heritages in local media channels; research the way to promote Vietnamese tangible cultural heritages in television, radio and printing.
14. Thesis-related publications: No
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