TTLV: Research on building and promoting Vietnam's tourism brand for the Japanese tourist market by 2020

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguyen Thi Bich Hanh 2. Gender: Female

3. Date of birth: February 10, 1977

4. Place of birth: Hanoi C Hospital

5. Decision No. 1528/2009/QD-XHNV-KH&SDH dated October 14, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: “Research on building and promoting Vietnam's tourism brand for the Japanese tourist market by 2020.

8. Major: Tourism Studies Code: 1278/QD-SDH

9. Scientific advisor: Dr. Vu Nam – Vietnam National Administration of Tourism

10. Summary of the thesis results:

- Systematizing the theoretical basis of tourism destination branding.

- To identify the current state of building and promoting Vietnam's tourism brand for the Japanese market.

- Assessing the successes and limitations of building and promoting Vietnam's tourism brand for the Japanese market.

- Proposing solutions for building and promoting Vietnam's tourism brand for the Japanese market by 2020.

11. Practical applicability: Specifically, to concretize solutions for building and promoting the Vietnamese tourism brand for the Japanese tourist market by 2020.

12. Future research directions: Developing Vietnamese tourism products that suit the consumption characteristics of the target market.

13. Published works related to the thesis: None.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Bich Hanh 2. Sex: Female

3. Date of birth: February 10, 1977 4. Place of birth: Hopiltal C Hanoi

5. Admission decision number: No 1528/2009/QD-XHNV-KH&SĐH, the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

Dated: 14 October 2009

6. Changes in academic process: None

7. Official thesis title: Study on building and promoting Vietnam tourism brand for the Japanese tourist market by 2020

8. Major: Faculity of Tourism Studies 9. Code: 1278/QD-SĐH

10. Supervisors: Vu Nam, Doctor of Science, Vietnam National Administration of Tourism

11. Summary of the findings of the thesis:

-Systematic basis on the brand travel destination

-To determine the reality of building and promoting Vietnam tourism brand for theJapanese market

-Evaluate the success and limitations of construction and promote Vietnam tourismbrand for the Japanese market.

-Proposed solutions and promote Vietnam tourism brand for the Japanese market thijuntil 2020.

12. Practical applicability, if any:

Detailedsolutionsto build and promote Vietnam tourism brand for the Japanesetourist market by 2020

13. Further research directions, if any: Viet Nam tourism product development in line with the characteristics of the target market

14. Thesis-related publications: None