TTLV: Research on building and promoting Vietnam tourism brand to Japanese tourist market by 2020

MASTER'S THESIS INFORMATION

1. Student's full name: Nguyen Thi Bich Hanh 2. Gender: Female

3. Date of birth: February 10, 1977

4. Place of birth: Hospital C Hanoi

5. Student recognition decision No. 1528/2009/QD-XHNV-KH&SĐH dated October 14, 2009 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name: “Research on building and promoting Vietnamese tourism brand to Japanese tourist market by 2020".

8. Major: Tourism Studies Code: 1278/QD-SDH

9. Scientific advisor: Dr. Vu Nam - General Department of Tourism

10. Summary of thesis results:

- Systematize theoretical basis on tourism destination branding

- Identify the current status of building and promoting Vietnam tourism brand to the Japanese tourist market.

- Evaluate the success and limitations of building and promoting Vietnam's tourism brand to the Japanese tourist market.

- Proposing solutions to build and promote Vietnam tourism brand to the Japanese tourist market by 2020.

11. Practical applicability: Specify solutions to build and promote Vietnam's tourism brand to the Japanese tourist market by 2020.

12. Further research directions: Developing Vietnamese tourism products suitable to the consumption characteristics of the target market

13. Published works related to the thesis: None.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Bich Hanh 2. Sex: Female

3. Date of birth: February 10, 1977 4. Place of birth: Hopiltal C Hanoi

5. Admission decision number: No 1528/2009/QD-XHNV-KH&SĐH, the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

Dated : 14 October 2009

6. Changes in academic process: None

7. Official thesis title: Study on building and promoting Vietnam tourism brand for the Japanese tourist market by 2020

8. Major: Faculity of Tourism Studies 9. Code: 1278/QD-SĐH

10. Supervisors: Vu Nam, Doctor of Science, Vietnam National Administration of Tourism

11. Summary of the findings of the thesis:

-Systematic basis on the brand travel destination

-To determine the reality of building and promoting Vietnam tourism brand for theJapanese market

-Evaluate the success and limitations of construction and promote Vietnam tourismbrand for the Japanese market.

-Proposed solutions and promote Vietnam tourism brand for the Japanese market thijuntil 2020.

12. Practical applicability, if any:

Detailedsolutionsto build and promote Vietnam tourism brand for the Japanesetourist market by 2020

13. Further research directions, if any: Viet Nam tourism product development in line with the characteristics of the target market

14. Thesis-related publications: None