Thesis information "MICE tourism promotion activities in Ba Ria - Vung Tau province" by Chu Khanh Linh, major in Tourism.1. Full name of student: Chu Khanh Linh 2. Gender: Female 3. Date of birth: September 21, 1983 4. Place of birth: Hanoi 5. Decision to recognize student No.: 1539/2009/QD-XHNV-KH&SDH. October 16, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: MICE tourism promotion activities in Ba Ria - Vung Tau province 8. Major: Tourism. Code: 9. Scientific supervisor: Associate Professor, Dr. Tran Thi Minh Hoa. University of Social Sciences and Humanities, Hanoi. 10. Summary of the results of the thesis: The thesis has achieved the following results: - Overview and systematization of theoretical issues on MICE tourism promotion activities; On that basis, apply to specific research on MICE tourism promotion activities in Ba Ria - Vung Tau province. - Assess the advantages, difficulties and current situation of the locality in the process of promoting MICE tourism activities. - Propose some solutions to promote and advertise MICE tourism in Ba Ria - Vung Tau province until 2020. 11. Practical applicability: Through specific research results, the thesis has proposed some solutions that can be applied practically to MICE tourism promotion activities in Ba Ria - Vung Tau province such as: Correctly identifying the target and customer target to build a scientific MICE tourism promotion plan, thereby proposing the feasibility of using appropriate promotion tools to create the highest efficiency for MICE tourism promotion activities in Ba Ria - Vung Tau province in the coming years. 12. Further research directions: The author's next research aspirations (if favorable conditions exist) are: Research on tourism marketing activities in Ba Ria - Vung Tau province. 13. Published works related to the thesis: - The article "Improving the effectiveness of MICE tourism promotion activities in Ba Ria - Vung Tau province" published in the Scientific Information Journal of Ho Chi Minh City University of Culture, No. 3/2012.
INFORMATION ON MASTER'S THESIS
1. Full name: Chu Khanh Linh. 2.Sex: 3. Date of birth: September 21, 1983. 4. Place of birth: Ha Noi City 5. Admission decision number: 1539/2009/QD-XHNV-KH&SĐH Dated: October 16, 2009. 6. Changes in academic process: None. 7. Official thesis title: The operation of Tourism Promotion MICE in BR-VT. 8. Major: Tourism Studies Code: 9. Supervisors: Dr. Tran Thi Minh Hoa, now at: University of Humannities and Social Sciences in Hanoi. 10. Summary of the findings of the thesis: The thesis has achieved the following results: - Overviewing, systematizing and reasoning the problems within the operation of tourism promotion MICE; from that apply the specific research; The operation of tourism promotion MICE in BR-VT. - Appreciating the advantages, disadvantages and the real situation of BR-VT during the time of operating tourism promotion MICE. - Presenting some solutions to increase and improve the promotion activity and popularize MICE Tourism in BR-VT until 2020. 11. Practical applicability, if any: Through the results of specific research, the thesis has highlighted some solutions that are realistically achievable in the operation of tourism promotion MICE in BR-VT province. Such solutions include specifying the target consumers to support the plan for promoting tourism MICE scientifically and subsequently assessing the considerations of the use of suitable tools to generate maximum effectiveness for promoting tourism MICE in BR-VT in the next few years. 12. Further research directions, if any: Research about Tourism Marketing operation in BR-VT. 13. Thesis-related publications: The article “Raising the effectiveness of MICE tourism promotion operation in BR-VT province” which was published in the Scientific Imformation Magazine of HCM City University of Culture – No 3/2012.
