Information about the thesis "MICE Tourism Promotion Activities in Ba Ria - Vung Tau Province" by graduate student Chu Khanh Linh, majoring in Tourism Studies.1. Student's Full Name: Chu Khánh Linh 2. Gender: Female 3. Date of Birth: September 21, 1983 4. Place of Birth: Hanoi 5. Decision No. 1539/2009/QD-XHNV-KH&SDH, dated October 16, 2009, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: MICE Tourism Promotion Activities in Ba Ria - Vung Tau Province 8. Major: Tourism. Code: 9. Scientific Advisor: Assoc. Prof. Dr. Tran Thi Minh Hoa, University of Social Sciences and Humanities, Hanoi. 10. Summary of Thesis Results: The thesis has achieved the following results: - Overview and systematization of the theoretical issues regarding MICE tourism promotion activities; Based on that, the study applies this to specific research on MICE tourism promotion activities in Ba Ria - Vung Tau province. - Assessing the advantages, difficulties, and current situation of the locality in the process of promoting MICE tourism activities. - Proposing some solutions to boost MICE tourism promotion and advertising activities in Ba Ria - Vung Tau province by 2020. 11. Practical application: Through the specific research results, the thesis has proposed some solutions with practical application potential for MICE tourism promotion activities in Ba Ria - Vung Tau province, such as: Accurately identifying the goals and target customers to build a scientific MICE tourism promotion plan, thereby proposing the feasibility of using appropriate promotion tools to create the highest effectiveness for MICE tourism promotion activities in Ba Ria - Vung Tau province in the coming years. 12. Future research directions: The author's next research aspiration (if conditions permit) is: Research on tourism marketing activities in Ba Ria - Vung Tau province. 13. Published works related to the thesis: - The article "Improving the effectiveness of MICE tourism promotion activities in Ba Ria - Vung Tau province" published in the Journal of Scientific Information of Ho Chi Minh City University of Culture, issue 3/2012.
INFORMATION ON MASTER'S THESIS
1. Full name: Chu Khanh Linh. 2.Sex: 3. Date of birth: September 21, 1983. 4. Place of birth: Ha Noi City 5. Admission decision number: 1539/2009/QD-XHNV-KH&SĐH Dated: October 16, 2009. 6. Changes in academic process: None. 7. Official thesis title: The operation of Tourism Promotion MICE in BR-VT. 8. Major: Tourism Studies Code: 9. Supervisors: Dr. Tran Thi Minh Hoa, now at: University of Humannities and Social Sciences in Hanoi. 10. Summary of the findings of the thesis: The thesis has achieved the following results: - Overviewing, systematizing and reasoning the problems within the operation of tourism promotion MICE; from that apply the specific research; The operation of tourism promotion MICE in BR-VT. - Appreciating the advantages, disadvantages and the real situation of BR-VT during the time of operating tourism promotion MICE. - Presenting some solutions to increase and improve the promotion activity and popularize MICE Tourism in BR-VT until 2020. 11. Practical applicability, if any: Through the results of specific research, the thesis has highlighted some solutions that are realistically achievable in the operation of tourism promotion MICE in BR-VT province. Such solutions include specifying the target consumers to support the plan for promoting tourism MICE scientifically and subsequently assessing the considerations of the use of suitable tools to generate maximum effectiveness for promoting tourism MICE in BR-VT in the next few years. 12. Further research directions, if any: Research about Tourism Marketing operation in BR-VT. 13. Thesis-related publications: The article “Raising the effectiveness of MICE tourism promotion operation in BR-VT province” which was published in the Scientific Imformation Magazine of HCM City University of Culture – No 3/2012.
