Information about the thesis "Development Trends of Non-Traditional Radio in Vietnam (Case Study of Tuoi Tre Online and Viettel Radio)" by graduate student Pham Thi Hue, majoring in Journalism.1. Student's Full Name: Pham Thi Hue 2. Gender: Female 3. Date of Birth: October 10, 1987 4. Place of Birth: Cap Tien, Tien Lang, Hai Phong 5. Decision No. 1528/QD-XHNV-KH&SDH, dated October 14, 2009, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Development Trends of Non-Traditional Radio Broadcasting in Vietnam (Case Study of Tuoi Tre Online and Viettel Radio) 8. Major: Journalism. Code: 60 32 01 9. Scientific Advisor: Dr. Dang Thi Thu Huong, Head of Department, Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the thesis results: The thesis provides an overview of the current Vietnamese radio industry. Traditional radio is facing enormous challenges as competition among various forms of media intensifies. To survive and thrive, radio must find its own path, and the strong development of non-traditional radio formats is an inevitable trend. Besides the existing advantages, the thesis also highlights the challenges of non-traditional radio in modern society. The thesis delves into two non-traditional radio formats: internet radio and mobile radio, through surveys of Tuoi Tre Radio and Viettel Radio, pointing out fundamental differences from traditional radio and the superior strengths of these new formats. This thesis compares and contrasts the similarities and differences in production processes, program structure, and target audiences between internet radio and mobile radio, thereby identifying the advantages, limitations, and unique characteristics of each method, and assessing its value to journalists and the Vietnamese radio media. The author also initially proposes methods and measures to improve the effectiveness of non-traditional radio broadcasting methods. 11. Practical application: This thesis serves as a reference document for training and research institutions in journalism and media, especially those researching radio broadcasting in general and non-traditional radio broadcasting in particular. Applying some of the recommendations and solutions presented by the author will contribute to the development of Tuoi Tre Radio and Viettel Radio, as well as promote non-traditional radio broadcasting methods in Vietnam.
INFORMATION ON MASTER'S THESIS
1. Full name: Pham Thi Hue 2. Sex: Female 3. Date of birth: October 10, 1987 4. Place of birth: Cap Tien, Tien Lang, Hai Phong 5. Admission decision number: 1528/QD-XHNV-KH&SDH Dated October 14, 2009 of the Rector of the University of Social Sciences and Humanities, Vietnam National University Hanoi. 6. Changes in academic process: None 7. Official thesis title: Developing tendency of Nontraditional Broadcasting in Vietnam (cases of Tuoi Tre Online and Viettel Radio) 8. Major: Journalism 9. Code: 60 32 01 10. Supervisors: Dr. Dang Thi Thu Huong, Head of Faculty of Journalism and Communications, of the University of Social Sciences and Humanities, Vietnam National University Hanoi, Hanoi. 11. Summary of the findings of the thesis: The thesis has led to an overview of the Vietnamese broadcasting industry today. In particular, the traditional broadcasting has confronted with great challenges while a variety of information has competed to each other more and more fiercely. For continuous existence and development, broadcasting is subject to find its own way and the strong growth of nontraditional forms of broadcasting is an inevitable trend. Apart from available advantages, the thesis has also highlighted the challenges of nontraditional broadcasting in modern society. The thesis has gone into the details of researching 2 forms of nontraditional broadcasting; ie, Internet broadcasting and mobile broadcasting via Tuoi Tre Radio and Viettel Radio, identifying the fundamental differences between nontraditional broadcasting and traditional one, and outstanding advantages of these new forms of broadcasting. Furthermore, the thesis has compared Internet broadcasting with mobile broadcasting to indicate their similarities and differences in terms of the process of production, program structure, public objects, etc…, and then strengths, weaknesses and characteristics of each form, evaluating their values for journalists and the Vietnamese communication and broadcasting circles. Initially, the author also recommends some methods and solutions to improve effects of nontraditional broadcasting system. 12. Practical applicability, if any: The thesis is a reference for institutes in training and research communication – information, espacially broadcasting research in general and nontraditional broadcasting in particular. Apply a number of recommendations and solutions presented by the author in order to contribute to Tuoi Tre radio and Viettel radio as well as promote development of nontraditional broadcasting in Vietnam.
