Thesis information "Development trends of non-traditional radio broadcasting in Vietnam (Case study of Tuoi Tre Online and Viettel Radio)" by HVCH Pham Thi Hue, majoring in Journalism.1. Full name of student: Pham Thi Hue 2. Gender: Female 3. Date of birth: October 10, 1987 4. Place of birth: Cap Tien, Tien Lang, Hai Phong 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SĐH, dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Development trends of non-traditional broadcasting in Vietnam (Case study of Tuoi Tre Online and Viettel Radio) 8. Major: Journalism. Code: 60 32 01 9. Scientific supervisor: Dr. Dang Thi Thu Huong, Head of Faculty, Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the thesis results: The thesis provides an overview of the current Vietnamese radio industry. In particular, traditional radio is facing enormous challenges as competition between different types of journalism becomes increasingly fierce. In order to continue to exist and develop, radio is forced to find its own way and the strong development of non-traditional radio forms is an inevitable trend. In addition to the existing advantages, the thesis also raises the challenges of non-traditional radio in modern society. The thesis deeply studies two forms of non-traditional radio, Internet radio and mobile radio, through a survey of Tuoi Tre Radio and Viettel Radio, pointing out the fundamental differences with traditional radio and the outstanding strengths of these new radio forms. The thesis compares and contrasts to see the similarities and differences in the production process, program structure, audience... of Internet radio and mobile radio, thereby drawing out the advantages, limitations, and unique characteristics of each method, assessing its value for journalists and the Vietnamese radio media. The author of the thesis also initially proposes ways and measures to improve the effectiveness of non-traditional radio methods. 11. Practical applicability: The thesis is a reference document at training and research institutions on journalism - communication, especially research on radio in general and non-traditional radio in particular. Applying some recommendations and solutions presented by the author of the thesis, contributing to the development of Tuoi Tre Radio and Viettel Radio as well as promoting non-traditional radio methods in Vietnam.
INFORMATION ON MASTER'S THESIS
1. Full name: Pham Thi Hue 2. Sex: Female 3. Date of birth: October 10, 1987 4. Place of birth: Cap Tien, Tien Lang, Hai Phong 5. Admission decision number: 1528/QD-XHNV-KH&SDH Dated October 14, 2009 of the Rector of the University of Social Sciences and Humanities, Vietnam National University Hanoi. 6. Changes in academic process: None 7. Official thesis title: Developing tendency of Nontraditional Broadcasting in Vietnam (cases of Tuoi Tre Online and Viettel Radio) 8. Major: Journalism 9. Code: 60 32 01 10. Supervisors: Dr. Dang Thi Thu Huong, Head of Faculty of Journalism and Communications, of the University of Social Sciences and Humanities, Vietnam National University Hanoi, Hanoi. 11. Summary of the findings of the thesis: The thesis has led to an overview of the Vietnamese broadcasting industry today. In particular, the traditional broadcasting has confronted with great challenges while a variety of information has competed to each other more and more fiercely. For continuous existence and development, broadcasting is subject to find its own way and the strong growth of nontraditional forms of broadcasting is an inevitable trend. Apart from available advantages, the thesis has also highlighted the challenges of nontraditional broadcasting in modern society. The thesis has gone into the details of researching 2 forms of nontraditional broadcasting; ie, Internet broadcasting and mobile broadcasting via Tuoi Tre Radio and Viettel Radio, identifying the fundamental differences between nontraditional broadcasting and traditional one, and outstanding advantages of these new forms of broadcasting. Furthermore, the thesis has compared Internet broadcasting with mobile broadcasting to indicate their similarities and differences in terms of the process of production, program structure, public objects, etc…, and then strengths, weaknesses and characteristics of each form, evaluating their values for journalists and the Vietnamese communication and broadcasting circles. Initially, the author also recommends some methods and solutions to improve effects of nontraditional broadcasting system. 12. Practical applicability, if any: The thesis is a reference for institutes in training and research communication – information, espacially broadcasting research in general and nontraditional broadcasting in particular. Apply a number of recommendations and solutions presented by the author in order to contribute to Tuoi Tre radio and Viettel radio as well as promote development of nontraditional broadcasting in Vietnam.
