MASTER'S THESIS INFORMATION
1. Student's full name: LE THI THANH THUY
2. Gender: female
3. Date of birth: December 15, 1987
4. Quy Nhon, Binh Dinh
5. Decision on recognition of students No. 2123/2011/QD-XHNV-SDH dated: November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: no
7. Thesis topic name:“Exploiting the cultural heritage of the Tay Son dynasty to serve the tourism development of Binh Dinh province”
8. Major: Tourism; Code:
9. Scientific advisor: Associate Professor, Dr. Nguyen Pham Hung
10. Summary of thesis results:
The thesis has studied and researched the theoretical basis of cultural tourism such as theories of culture, cultural heritage, cultural tourism resources, cultural tourism destinations, cultural tourism products, organization - management, heritage conservation...; as well as the experience of organizing this type of tourism of some countries in the world and of Vietnam, considering them as valuable lessons for the development of Binh Dinh tourism.
In the following sections, the thesis introduces, analyzes and evaluates the conditions for developing cultural heritage tourism to point out the advantages and disadvantages in cultural tourism activities in Binh Dinh. After presenting the survey results, the thesis draws out the advantages and shortcomings in the actual development. Based on that theory and practice, the thesis proposes a number of solutions to improve the efficiency of exploiting the cultural heritage of the Tay Son dynasty to serve Binh Dinh tourism. These include the strategy of specialization and diversification of tourism products, the strategy of investment in tourism development, the strategy of human resource training orientation, the orientation in tourism marketing strategy, planning of routes and tourist destinations of Binh Dinh in the coming time related to the heritage of the Tay Son dynasty. In addition, it focuses on the following 7 groups of solutions: (2) Solutions on organizing and managing tourism activities, (3) Solutions on investing in completing technical facilities, (5) Solutions on tourism human resources, (4) Solutions on the market, (3) Solutions on cultural tourism products including "Tay Son martial arts", "traditional craft villages related to the Tay Son period", "for types of heritage tourism", (5) Solutions on building tourist routes, (9) Solutions on promoting and advertising, and (12) Solutions on heritage conservation.
In addition, in the last part of the thesis, the author also makes a number of recommendations to competent authorities in tourism management activities at the local level, including: (4) recommendations to central agencies, (4) recommendations to the Ministry of Culture, Sports and Tourism, (8) recommendations to provincial state management agencies, (7) recommendations for businesses operating in the tourism sector, (4) recommendations for the local community.
11. Practical application:
In recent times, in line with the general development trend, Binh Dinh has chosen tourism as a key industry, with a convenient transportation network, rich tourism resources, the province's tourism development opportunities are huge, including tourism of the Tay Son Dynasty's cultural heritage. However, this resource has not been exploited effectively, and effective measures have not been proposed to turn the potential into typical tourism products of the martial arts land to serve tourists.
To overcome this, serious research is needed to effectively exploit it to attract more tourists to Binh Dinh, turning Binh Dinh into a real destination, not just a transit point.
On the other hand, currently there is no complete and comprehensive research project on Tay Son cultural tourism serving Binh Dinh tourism. Through this thesis, Binh Dinh tourism managers have an additional scientific document to serve as a foundation for exploiting, preserving and developing Tay Son dynasty cultural heritages to better serve the province's tourism.
INFORMATION ON MASTER'S THESIS
1. Full name:Le Thi Thanh Thuy2. Sex:Female
3. Date of birth:15/12/1987
4. Place of birth:Quy Nhon, Binh Dinh
5. Admission decision number:2123/2011/QD-XHNV-SDH
Dated:01/11/2011
7. Official thesis title:The exploitation of Tay Son Dynasty's cultural heritage for the purpose of developing Binh Dinh's tourism
8. Major:Tourism9. Code: .............................................
10. Supervisors:Assoc. Prof. Dr. Nguyen Pham Hung
11. Summary of the findings of the thesis:
The thesis surveries and studies the rational theories of cultural tourism such as theories of culture, cultural heritages, cultural tourism resources, cultural tourism destinations, cultural tourism products, organizing, managing and preserving heritages... as well as experiences in organizing that form of tourism of Vietnam and other foreign countries as valuable lessons to the development of Binh Dinh's tourism.
In the following parts, the thesis presents, analyzes and evaluates the conditions of developing cultural heritage tourism to show the advantages and disadvantages of Binh Dinh's cultural tourism activities. After showing the survey results, the thesis draws out the advantages and disadvantages in reality. Based on the rational theories and reality, the thesis offers some solutions to increase the efficiency of the exploitation of Tay Son Dynasty's cultural heritage for the purpose of developing Binh Dinh's tourism. That includes strategy of making specialized and diversifying tourism products, strategy of tourism investing, strategy of human resources training direction, direction of tourism marketing strategy, scheduling of Binh Dinh's tourist's routes and points relating to Tay Son Dynasty's cultural heritage. In addition, the thesis focuses on 7 groups of solution: (2) Solution to organizing and managing tourism activities, (3) Solution to investing and improving material and technical basis, (5) Solution to tourism human resources, (4) Solution to the market, (3) Solution to cultural tourism products including Tay Son martial arts, Tay Son Dynasty's traditional trade villages and other forms of heritage tourism, (5) Solution to building tourist's routes and points, (9) Solution to promoting advertisement, and (12) Solution to heritage preservation.
At the final part of the thesis, the writer offers some petitions for local tourism management to appropriate authorities, including: (4) Petition to central offices, (4) Petition to Ministry of Culture, Sports and Tourism, (8) Petition to provincial management offices, (7) Petition to tourism business, (4) Petition to local community.
12. Practical applicability, if any:
Currently, according to the general trend of development, tourism industry has been chosen as the key service. With convenient traffic network and rich tourism resources, Binh Dinh has a great opportunity to improve local tourism industry, especially Tay Son Dynasty's cultural heritage tourism. However, the tourism resources have not been efficiently exploited and the effective solutions to change tourism potential into specific tourism products have not been offered.
To surmount these difficulties, it is necessary to do serious and strict research to efficiently exploit local tourism resources to make Binh Dinh an attractive tourism destination, not a tourist connecting point.
Furthermore, at present, there have not been sufficient and thorough research works of Tay Son cultural tourism. The thesis will be the scientific material for Binh Dinh's tourism managers to examine the exploitation, reservation and development of Tay Son Dynasty's cultural heritage for the purpose of serving Binh Dinh's tourism.
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