Information about the thesis "A Survey of Argumentation in Vietnamese Advertising Texts" by Tran Thi Vu Oanh, majoring in Linguistics.1. Student's Full Name: Tran Thi Vu Oanh 2. Gender: Female 3. Date of Birth: August 28, 1985 4. Place of Birth: Nam Dinh 5. Decision No. 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: A Survey of Argumentation in Vietnamese Advertising Texts. 8. Specialization: Linguistics 9. Code: 60 22 01 10. Scientific Advisor (Scientific Title, Academic Degree, Full Name): Prof. Dr. Dinh Van Duc 11. Summary of Thesis Results (summarize the thesis results, emphasizing new results, if any) My thesis topic is "A Survey of Argumentation in Vietnamese Advertising Texts". In this thesis, based on argumentation theory, we will apply it to survey Vietnamese advertising texts. The thesis has 3 parts: introduction, content, and conclusion. The content section has 3 chapters: Chapter 1: Relevant Theoretical Foundations In this chapter, I have presented some theories that will be used in Chapters 2 and 3, such as argumentation theory, the concept of sentences and sentence classification according to purpose, linking methods, and advertising. Chapter 2: Components of an Advertising Argument This chapter is divided into two parts: description and discussion. In the descriptive section, I detailed the argumentative and concluding components of an advertising argument, focusing on quantity, location, presence, content, linguistic methods used for linking, and function. In the discussion section, I offered observations based on specific data. For example, most arguments are presented explicitly, while conclusions can be explicit or implicit. Advertising typically uses two or three arguments and a conclusion. The conclusion often follows the argument. Arguments usually present information about the advantages of the product or service, while conclusions typically invite the purchase and use of the product or service. Chapter 3: Types of Sentences Classified by Purpose Used in Advertising Arguments. This chapter also has two parts: description and discussion. In the descriptive section, I have described each type of sentence: declarative, interrogative, imperative, and exclamatory, through the following points: content, occurrence, and common linguistic framework. In the discussion section, I have provided some observations based on specific data. For example, declarative sentences are the most frequently used, followed by imperative, interrogative, and exclamatory sentences. In an advertising argument, multiple sentence types can be combined. Declarative, interrogative, and exclamatory sentences are often used for supporting arguments. Imperative sentences are often used for conclusions. These are the research results in my thesis. I hope this thesis will contribute to clarifying argumentation theory in general and applying it to the field of advertising in particular to enhance the effectiveness of advertising language. 12. Practical application (if any) Application in the field of advertising, contributing to increasing the effectiveness of advertising language. 13. Further research directions: Research Vietnamese advertising arguments from a cultural perspective, comparing them with Western advertising arguments to identify similarities and differences, thereby providing insight into the influence of culture on advertising arguments. 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Vu Oanh 2. Sex: Female 3. Date of birth: 28 – 08 – 1985 4. Place of birth: Nam Dinh 5. Admission decision number: 2551QD-XHNV-KH& SĐH dated November 2nd, 2007 6. Changes in academic process: 7. Official thesis title: “An Investigation into Argumentation in Vietnamese Advertising Text”. 8. Major: Linguistics 9. Code: 60 22 01 10. Supervisors: Prof. Dr. Dinh Van Duc 11. Summary of dissertation findings The subject of my graduation paper is “An Investigation into Argumentation in Vietnamese Advertising Text” The graduation paper consists of three main parts, ie introduction, content, and conclusion. The content is divided into three chapters Chapter 1: Several basic theories dealt with the subject. In the first chapter, several basic concepts often used in chapter 2 and chapter 3 are presented, for examples, argumentation theories, syntax definitions and speech-oriented classification, cohesion devices, and advertisement. Chapter 2: The components of advertising argumentation. This chapter is divided into two parts, ie description and discussion At the first stage, the details of argument and conclusion components are described in terms of quantity, position, presence, content, cohesion, and function. At the second stage, comments based on collected data are given. For example, most of arguments are presented in explicit form while conclusions can be presented in explicit or implicit ones. A piece of advertising argumentation often has two or three arguments and one conclusion. Commonly the conclusion stands after arguments. Arguments mainly carry information showing advantages of advertising products or services. Meanwhile, conclusions often appeal to buying products or using services. Chapter 3: Categories of speech oriented sentences used in advertising argumentation. This chapter consists of two sections, ie description and discussion. Firstly, each pattern of sentences, ie indicative, interrogative, imperative, and exclamatory sentences in term of content, presence, and linguistic form are described. After that, comments based on collected data are given. For example, indicative sentences are used the most, followed by imperative, interrogative and exclamatory ones. In a piece of advertising argumentation several patterns of sentences can be combined. Indicative, interrogative, and exclamatory sentences are normally used in arguments, while imperative sentences are presented in the conclusion. Above are findings of the thesis. It is expected the thesis will contribute to clarifying argumentation theory in general and applied to advertising in particular in order to enhance the effectiveness of advertising language 12. Practical applicability, if any: The thesis can be applied to advertising to strengthen the effectiveness of advertising language. 13. Further research: Further research can be continued with studying Vietnamese advertising argumentation from cultural perspective compared with Western version so that insight into the cultural influence on advertising argumentation can be restored. 14. Thesis-related publications: None
