TTLV: Improving the quality of tourism programs for the American tourist market of One-member limited liability travel companies in Ho Chi Minh City

MASTER'S THESIS INFORMATION

1. Student's full name: Truong Thi Thu Lanh 2. Gender: Female

3. Date of birth: August 21, 1989

4. Place of birth: Binh Thuan

5. Decision to recognize students No. 2799/2012/QD – XHVN - SDH December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: None

7. Thesis topic: Improving the quality of tourism programs for the American tourist market of One-member limited liability travel companies in Ho Chi Minh City

8. Major: Tourism; Code:………………………………………

9. Scientific advisor: Associate Professor, Dr. Nguyen Thi Nguyen Hong - University of Commerce

10. Summary of thesis results:

The thesis has systematized the theoretical basis of tourism programs, the quality of tourism programs of travel companies and some contents on improving the quality of tourism programs to understand the meaning and importance of improving the quality of tourism programs in travel companies.

The thesis has outlined the current status of the quality of tourism programs for the American tourist market of a limited liability travel company in Ho Chi Minh City based on specific criteria for evaluating the quality of tourism programs, conducted through surveys of American tourists, travel company employees and in-depth interviews with the company's leadership team about the quality of tourism programs for the American tourist market of the company.

The thesis has proposed some solutions to improve the quality of tourism programs for the US market of travel companies in order to better serve and attract more and more customers from the US market.

11. Practical applicability: Limited liability travel companies in Ho Chi Minh City in particular and travel companies in general that identify the US as a key market can use the research results of the thesis to improve the quality of the company's tourism programs.

12. Further research directions: Research on improving the quality of tourism programs serving cruise tourism for American tourists at SaigonTourist LLC

13. Publications related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Truong Thi Thu Lanh 2. Sex: Female

3. Date of birth: August 21, 1989 4. Place of birth: Binh Thuan

5. Admission decision number: 2799/2012/QD – XHVN – SĐH Dated 28 December 2012 of Rector of College of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title: Improving the quality of tourism programs for the American tourist market of the one member Travel Companies Limited in Ho Chi Minh City

8. Major: Tourism 9. Code: ...................................................

10. Supervisors:ASS Prof., Dr. Nguyen Thi Nguyen Hong - Vietnam University of commerce

11. Summary of the findings of the thesis:

The thesis has systematized the theoretical basis of tourism programs, the quality of the tourism programs of the travel companies and contents on improving the quality of tourism programs from which understands the meaning and importance of improving the quality of tourism programs in the travel companies.

This thesis has generalized the actual quality of tourism programs for American tourist market of one member travel companies limited in Ho Chi Minh City based on the specific criteria to evaluate the quality of the tourism programs, conducted through surveying the American tourists, employees of the travel companies and in-depth interviews of the leaders of the companies in the quality of the tourism programs for the American tourist market.

This thesis has launched a number of measures to improve the quality of tourism programs for the American tourist market of the travel companies in order to serve better and attract more and more tourists from the United States

12. Practical applicability, if any: One member travel companies limited in Ho Chi Minh City in particular and the travel companies in general consider the United State to be the key market are able to use the research results of the thesis to apply in improving the quality of the tourism programs.

13. Further research directions, if any: Improving the quality of tourism programs of cruise tourism for American tourists at the Saigontourist companies

14. Thesis-related publications: No