Thesis information "Developing tourism promotion activities of tourism promotion centers in localities. Case study in Hanoi" by HVCH Phan Thi Thai Ha, major in Tourism Studies.1. Full name of student: Phan Thi Thai Ha 2. Gender: Female 3. Date of birth: November 2, 1972 4. Place of birth: Phu Li, Ha Nam province 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SDH dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Developing tourism promotion and propaganda activities of tourism promotion centers in localities. Case study in Hanoi 8. Major: Tourism Studies 9. Scientific supervisor: Assoc.Prof.Dr. Le Anh Tuan, Hanoi College of Tourism 10. Summary of the results of the thesis: (summarize the results of the thesis, emphasize new results if any) - The thesis generalizes theoretical and practical issues on tourism propaganda and promotion in general; evaluates the effectiveness of tourism propaganda and promotion, one of the basic functions and tasks of the tourism promotion center. - Overview of the current status of tourism promotion activities nationwide at the national and local levels; analyzes and evaluates the current status of tourism propaganda and promotion activities in Hanoi and activities carried out by the Hanoi Tourism Promotion Information Center, by collecting information, conducting field surveys from tourists and travel businesses in Hanoi, and interviewing and exchanging with a number of tourism managers and tourism businesses. - Based on tourism development trends, propose orientations and solutions for developing tourism promotion activities for tourism promotion centers (provincial and municipal levels), solutions for Hanoi Tourism Promotion Information Center. 11. Practical applicability: (if any) The thesis provides lessons for reference for tourism promotion units in localities. 12. Further research directions: (if any) 13. Published works related to the thesis: 1. Writing a research topic under the Ministry-level Scientific Research Project, 2006, "Research on foreign tourism promotion experience, application, and proposal of solutions to enhance Vietnam's tourism promotion activities", Head: MSc. Nguyen Thi Thanh Huong; 2. Head of the Ministry-level Scientific Research Project, 2011, "Research on tourism information needs to develop a number of publications to promote Vietnam tourism, develop a pilot product to introduce Hanoi tourism".
INFORMATION ON MASTER'S THESIS
1. Full name: Phan Thi Thai Ha 2. Sex: Female 3. Date of birth: 02 Nov. 1972 4. Place of birth: Phu Li, Ha Nam Province 5. Admission decision number: 1528/QD-XHNV-KH&SDH Dated 14 Oct. 2009 6. Changes in academic process: None 7. Official thesis title: Improving tourism promotion activities of the centers of tourism promotion in the provinces. Case study in Hanoi 8. Major: Tourism Studies 9. Code: N/A 10. Supervisors: Associate Prof. Dr. Le Anh Tuan, Hanoi Tourism College 11. Summary of the findings of the thesis: The thesis gathers the theory and practice matters on tourism propaganda and advertisement, and also evaluates the effect of tourism propaganda and advertisement which is one of functions of the centers of tourism promotion in the provinces to develop tourism. Thesis gives an overview of the situations of tourism propaganda and advertisement activities by national tourism administration unit and also in every province. With the collected data and a survey on tourists and enterprises, interviews with some tourist managers and businesses, the thesis focuses to analyze the conditions and evaluate propaganda and advertisement activities by Hanoi Department of Culture, Sports and Tourism, especially Hanoi Center for Information and Promotion of Tourism (HIPC) during recent years. Based on the trend of tourism development, the thesis suggests solutions to effectively improve tourism propaganda and advertisement for Centers of Tourism Promotion in the provinces, especially for HIPC. 12. Practical applicability, if any: Thesis sources reference for centers of Tourism Promotion in the provinces 13. Further research directions, if any: None 14. Thesis-related publications: 1. Implement of subject in the framework of ministry-level science research project, 2006, “Researching experiences of foreign tourism promotion, applying, and suggesting solutions to increase tourism promotion activities of Vietnam”, Head of project: Nguyen Thi Thanh Huong. 2. Implement of ministry-level science research project, 2011, (Head of project), “Researching the demand on tourist information to develop publications for propaganda and advertisement on Vietnam tourism, develop a pilot to present Hanoi tourism”.
