Information on the thesis "Developing tourism promotion and advertising activities of tourism promotion centers in localities: A case study in Hanoi" by graduate student Phan Thi Thai Ha, majoring in Tourism Studies.1. Student's Full Name: Phan Thi Thai Ha 2. Gender: Female 3. Date of Birth: November 2, 1972 4. Place of Birth: Phu Ly, Ha Nam Province 5. Decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Developing tourism promotion and advertising activities of tourism promotion centers in localities. A case study in Hanoi 8. Major: Tourism Studies 9. Scientific Advisor: Assoc. Prof. Dr. Le Anh Tuan, Hanoi Tourism College 10. Summary of thesis results: (summarize the thesis results, emphasizing new results if any) - The thesis generalizes theoretical and practical issues regarding tourism promotion and advertising in general; evaluates the effectiveness of tourism promotion and advertising, one of the basic functions and tasks of a tourism promotion center. - It summarizes the current state of tourism promotion and advertising activities nationwide at the national and local levels; analyzes and evaluates the current state of tourism promotion and advertising activities in Hanoi and activities carried out by the Hanoi Tourism Information and Promotion Center, by collecting information, conducting surveys and investigations from tourists and travel businesses in Hanoi, and interviewing and exchanging information with some tourism managers and tourism businesses. - Based on tourism development trends, propose directions and solutions for developing tourism promotion and advertising activities for tourism promotion centers (at the provincial and city levels), and solutions for the Hanoi Tourism Information and Promotion Center. 11. Practical application: (if any) The thesis provides lessons learned for reference for tourism promotion units in localities. 12. Further research directions: (if any) 13. Published works related to the thesis: 1. Written research paper under the Ministry-level Scientific Research project, 2006, “Research on the experience of foreign tourism promotion activities, application and proposal of solutions to strengthen tourism promotion activities in Vietnam”, Project Leader: Ms. Nguyen Thi Thanh Huong; 2. Project Leader of the Ministry-level Scientific Research Project, 2011, “Research on the need for tourism information to develop publications for promoting Vietnamese tourism, and to create a pilot product to introduce Hanoi tourism”.
INFORMATION ON MASTER'S THESIS
1. Full name: Phan Thi Thai Ha 2. Sex: Female 3. Date of birth: 02 Nov. 1972 4. Place of birth: Phu Li, Ha Nam Province 5. Admission decision number: 1528/QD-XHNV-KH&SDH Dated 14 Oct. 2009 6. Changes in academic process: None 7. Official thesis title: Improving tourism promotion activities of the centers of tourism promotion in the provinces. Case study in Hanoi 8. Major: Tourism Studies 9. Code: N/A 10. Supervisors: Associate Prof. Dr. Le Anh Tuan, Hanoi Tourism College 11. Summary of the findings of the thesis: The thesis gathers the theory and practice matters on tourism propaganda and advertisement, and also evaluates the effect of tourism propaganda and advertisement which is one of functions of the centers of tourism promotion in the provinces to develop tourism. Thesis gives an overview of the situations of tourism propaganda and advertisement activities by national tourism administration unit and also in every province. With the collected data and a survey on tourists and enterprises, interviews with some tourist managers and businesses, the thesis focuses to analyze the conditions and evaluate propaganda and advertisement activities by Hanoi Department of Culture, Sports and Tourism, especially Hanoi Center for Information and Promotion of Tourism (HIPC) during recent years. Based on the trend of tourism development, the thesis suggests solutions to effectively improve tourism propaganda and advertisement for Centers of Tourism Promotion in the provinces, especially for HIPC. 12. Practical applicability, if any: Thesis sources reference for centers of Tourism Promotion in the provinces 13. Further research directions, if any: None 14. Thesis-related publications: 1. Implement of subject in the framework of ministry-level science research project, 2006, “Researching experiences of foreign tourism promotion, applying, and suggesting solutions to increase tourism promotion activities of Vietnam”, Head of project: Nguyen Thi Thanh Huong. 2. Implement of ministry-level science research project, 2011, (Head of project), “Researching the demand on tourist information to develop publications for propaganda and advertisement on Vietnam tourism, develop a pilot to present Hanoi tourism”.
