1. Student's full name: Mai Hoang Phuong Trang
2. Gender: Female
3. Date of birth: February 9, 1997
4. Place of birth: Kon Tum
5. Decision No. 2705/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes to the training process: Requesting a 12-month extension from December 25, 2022 to December 24, 2023
7. Thesis title: Image Communication Management of Football Clubs in Vietnam.
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Dr. Pham Hai Chung
10. Summary of the thesis results:
Vietnamese football has been developing rapidly over the past three years. As a result, images, articles, news, and topics stemming from the media activities of football teams have been positively received by the public. Overall, the investment and attention from club owners and management, as well as the professional quality of the media team, have helped club media develop more than in previous periods.
Despite its strengths, the communication activities of clubs still face limitations due to both objective and subjective factors. However, if some of these limitations are overcome, this field of communication will become more promising in the future.
11. Practical applications: From this thesis, football clubs in Vietnam can refer to and find solutions to continue maintaining effective communication, while also promptly adjusting any shortcomings.
12. Future research directions: (not yet determined)
13. Published works related to the thesis: (none)
INFORMATION ON MASTER'S THESIS
- Full name: Mai Hoang Phuong Trang
- Sex: Female
- Date of birth: 09/02/1997
- Place of birth: Kon Tum
- Admission decision number: 2705/QD-XHNV Dated December 24, 2020
- Changes in the academic process:
- Extend for 12 months, from December 25, 2022 to December 24, 2023
- Official thesis title: Image communication management of football clubs in Vietnam
- Major: Media Management Code: Pilot
- Supervisors: PhD. Pham Hai Chung
- Summary of the findings of the thesis: Vietnamese football has been developed in the past 3 years. Therefore, the images, articles, news, and topics stem from the football teams' media activities have been positively received by the public. In general, the investment and attention of the "bosses", the team's leadership as well as the professional quality of the media team have helped the club's media sector develop more than in the previous period.
Besides the strengths, the clubs' communication activities still have limitations due to objective and subjective factors. However, just by overcoming some of the limitations that still exist due to objective and subjective factors, in the future, this field of communication will become more potential.
- Practical applicability, if any: From this thesis, football clubs in Vietnam can refer to and find solutions to continue maintaining effective communication, while promptly adjusting inadequacies.
- Further research directions, if any: (none)
13. Thesis-related publications: (none)