Information on the thesis "Consumer Guidance Information on Television of Hanoi Radio and Television Station" by graduate student Nguyen Thi Van Anh, majoring in Journalism.1. Student's Full Name: Nguyen Thi Van Anh 2. Gender: Female 3. Date of Birth: February 18, 1973 4. Place of Birth: Ung Hoa - Hanoi City 5. Decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student 6. Changes during the training process: None 7. Thesis Title: Consumer Information and Guidance on Television of Hanoi Radio and Television Station 8. Specialization: Journalism; Code: 60 32 01 01 9. Scientific supervisor: Assoc. Prof. Dr. Dinh Van Huong - Vietnam National University, Hanoi. 10. Summary of thesis results: - This thesis is a fairly comprehensive survey of informational and consumer advisory programs on Hanoi Television. The emergence of these programs has brought about a new, vibrant trend and enhanced the practical effectiveness of programs on Hanoi television. These television programs also vividly illustrate the trend of modern journalism, targeting small audiences and focusing on in-depth, specialized content. Therefore, studying and surveying television programs with this content is significant both theoretically and practically, especially contributing importantly to the innovation and improvement of the quality of television programs, as well as the innovation in management, cooperation, and production of television programs at Hanoi Television Station. - The thesis clearly presents the concepts of journalistic information, guidance information, and consumer advice on television, and general theories related to the characteristics, features, role, and position of guidance and consumer advice on television. - The thesis has surveyed and analyzed the effectiveness and shortcomings of programs with guidance and consumer advice content on Hanoi television, evaluating the effectiveness of the programs from various perspectives such as that of managers, businesses, and the public. The effectiveness of these types of programs is: useful, interesting, practical, and easy to understand information; These programs are appealing to the public and generate financial revenue to reinvest in television program production for the station, while also meeting the product promotion needs of businesses. The thesis also clearly analyzes the shortcomings and inadequacies in the content and presentation of these programs, such as: commercialization, PR, disguised advertising, the situation of private companies operating under the guise of the State in producing and broadcasting television programs, laxity in content and presentation, and financial and human resource management failing to keep pace with development. - To improve the effectiveness, innovation, and quality of informational, advisory, and consumer programs on Hanoi Television, the author of the thesis also proposes three solutions: building a strategy and favorable mechanism for investing in and developing modern television programs; innovating content and format; Building a program production team and investing in modern journalism, along with specific solutions for Hanoi Television Station such as implementing reward and disciplinary measures, establishing a coordination mechanism for program production, strengthening supervision and management of television program quality, and innovating in the management and investment of modern journalism… 11. Practical Application - The thesis has provided fairly complete and comprehensive information on television programs with consumer guidance and advice content, based on a combination of personal practical experience and synthesis from research works related to the thesis topic. It can provide the most up-to-date perspectives and practices. Therefore, the thesis can also serve as a learning and reference material for students. - This thesis analyzes the effectiveness and shortcomings of informational, advisory, and consumer guidance programs on television, providing journalism researchers with a comprehensive and up-to-date understanding of the development and emergence of modern television program trends. It also offers media managers and media entrepreneurs additional experience and solutions in media leadership and management. 12. Further research directions: Developing a specialized television channel for informational, advisory, and consumer guidance. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full Name: NGUYEN THI VAN ANH. 2. Sex: Female 3. Date of birth: February 18, 1973 4. Place of birth: Ung Hoa – Hanoi 5. Admission decision number 1528/QD- XHNV-KH&SDH dated 14 October 2009 of the Rector of University of Social Sciences and Humanities, Hanoi National University. 6. Changes in academic process: No (List the forms of change and corresponding times) 7. Official thesis title: Consumer Guide Information on Hanoi Radio and Television 8. Major: Journalism; Code: 60 32 01 01 9. Supervisors: Professor Dr. Dinh Van Huong – Hanoi National University 10. Summary of the findings of the thesis: - Thesis is a comprehensive survey on the television programs with the content on consumer guide and counseling information on Hanoi Radio and Television. The introduction of these programs has brought new and vivid trends that help improve practical effects of Hanoi television's programs. Through these programs, the trends in modern journalism towards the public in small groups, target audiences and in-depth & specialized contents are illustrated lively. The study/survey on such television programs therefore has both theoretical and practical meanings; particularly it contributes to the innovation and quality improvement of television programs as well as the renovation in management, program collaboration and production of Hanoi Radio and Television. - The thesis has clearly presented the concepts of information journalism and consumer guide & counseling information on television, general theories concerning the characteristics, features, roles, location of consumer guide & counseling information on television - The thesis has clearly investigated and analyzed the effectiveness and restrictions of the television programs with the content on consumer guide & counseling information on Hanoi Television. The program performance has also been evaluated from different perspectives of managers, the business, and the public. The type of programs with useful, interesting and practical information; information that is easy to acquire and of public appeal, are those that can help generate financial sources for re-investment in program production and also meet the needs of businesses in promoting products. Existences and dangers in the program content and expressions such as commercial factors, disguised PR or advertisements, the private under the shield of the state in program production, the ease in the content and expressions, management of finance and human resources that has not kept up with the actual development have been highlighted, too in the thesis. - The thesis has expected to increase the efficiency, innovation and quality enhancement of the television programs with the content on consumer guide & counseling information on Hanoi television. The author has provided three solutions: build a favorable strategy and mechanism for investment and production of modern programs; renew program content and expressions; form a production team, invest in modern journalism and provide specific solutions for Hanoi Radio and Television like a mechanism for rewards and discipline, a coordination mechanism in program production, monitoring enhancement and quality management of television programs, renewal of perception in management and investment in modern journalism, etc. 11. Practical applicability, if any - The thesis has provided fairly comprehensive information on the television programs with the content on consumer guide and counseling information based on the combination of both practical experience of the author and synthesis from studies of the works related to the thesis topic. It therefore can provide practical perspectives and the latest updates and would be useful study materials and reference for pupils and students. - The effectiveness and constraints of the television programs with the content on consumer guide & counseling information have also been analyzed in the thesis, which allows media researchers to overview and update the practicability of the development and the introduction of the new trends of modern television programs as well as help media managers and the business have more experience and solutions in leadership and journalism management 12. Further research directions, if any: Develop a specialized television channel on consumer guide and counseling information on television 13. Thesis-related publications: No
