Thesis information "Consumer guidance information on television of Hanoi Radio and Television" by HVCH Nguyen Thi Van Anh, major in Journalism.1. Full name of student: Nguyen Thi Van Anh 2. Gender: Female 3. Date of birth: February 18, 1973 4. Place of birth: Ung Hoa - Hanoi 5. Decision to recognize student No. 1528/QD-XHNV-KH&SĐH dated October 14, 2009 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: Consumer guidance information on television of Hanoi Radio and Television 8. Major: Journalism; Code: 60 32 01 01 9. Scientific supervisor: Associate Professor, Dr. Dinh Van Huong - Hanoi National University 10. Summary of the results of the thesis: - The thesis is a fairly comprehensive survey of programs with informational content, consumer advice on television of Hanoi Radio and Television Station. The birth of these programs has brought about new, lively trends and improved the practical effectiveness of programs on Hanoi television. These are also television programs that vividly illustrate the trend of modern journalism, aimed at small groups of audiences, target audiences and with specialized, in-depth content. Therefore, the research and survey of television programs with this content are meaningful in both theory and practice, especially contributing significantly to the innovation and improvement of the quality of television programs as well as innovation in the management, cooperation and association of production of television programs of Hanoi Radio and Television Station. - The thesis has clearly presented the concepts of press information, information instructions, consumer advice on television, general theories related to the characteristics, features, roles and positions of information instructions, advice and consumption on television. - The thesis has surveyed and analyzed clearly the effectiveness and inadequacies of programs with information instructions, consumer advice on Hanoi television, evaluating the effectiveness of the program from different perspectives such as the perspective of managers, businesses, and the public. The effectiveness of these types of programs: useful information, interesting, practical, easy to absorb; attract the public, are programs that bring in financial revenue to help reinvest in the production of television programs for the Station while meeting the needs of product promotion for businesses. The thesis also clearly analyzes the shortcomings and inadequacies in the content and form of program expression such as: commercialization, PR, disguised advertising, the state of private sector shadowing the State in producing broadcast television programs, the laxity in content, form of expression, financial management, human resources not keeping up with the development reality. - To improve the efficiency as well as innovate and improve the quality of programs with information, guidance, advice, and consumption content on Hanoi television, the author of the thesis also proposes 3 solutions: building a strategy and favorable mechanism for investment and development of modern television programs; innovating content and form; Building a program production team and investing in modern journalism and specific solutions for Hanoi Radio and Television Station such as having a reward and discipline system, building a coordination mechanism in linking program production, strengthening supervision and management of television program quality, innovating awareness in management and investing in modern journalism... 11. Ability to apply in practice - The thesis has provided quite complete and comprehensive information about television programs with information content guiding consumer advice, on the basis of combining personal practical experiences and synthesizing from research of works related to the topic of the thesis, can provide the most updated perspectives and practices. Therefore, the thesis can also be used as a learning material, reference material for students. - The thesis also analyzes the effectiveness and inadequacies of programs with information, advice, and consumption content on television, helping press researchers have a general view and update the practice of the development and emergence of modern television program trends today, while also helping press managers and press businessmen gain more experience and solutions in press leadership and management. 12. Further research directions: Building a specialized television channel on information, advice, and consumption guidance 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full Name: NGUYEN THI VAN ANH. 2. Sex: Female 3. Date of birth: February 18, 1973 4. Place of birth: Ung Hoa – Hanoi 5. Admission decision number 1528/QD- XHNV-KH&SDH dated 14 October 2009 of the Rector of University of Social Sciences and Humanities, Hanoi National University. 6. Changes in academic process: No (List the forms of change and corresponding times) 7. Official thesis title: Consumer Guide Information on Hanoi Radio and Television 8. Major: Journalism; Code: 60 32 01 01 9. Supervisors: Professor Dr. Dinh Van Huong – Hanoi National University 10. Summary of the findings of the thesis: - Thesis is a comprehensive survey on the television programs with the content on consumer guide and counseling information on Hanoi Radio and Television. The introduction of these programs has brought new and vivid trends that help improve practical effects of Hanoi television's programs. Through these programs, the trends in modern journalism towards the public in small groups, target audiences and in-depth & specialized contents are illustrated lively. The study/survey on such television programs therefore has both theoretical and practical meanings; particularly it contributes to the innovation and quality improvement of television programs as well as the renovation in management, program collaboration and production of Hanoi Radio and Television. - The thesis has clearly presented the concepts of information journalism and consumer guide & counseling information on television, general theories concerning the characteristics, features, roles, location of consumer guide & counseling information on television - The thesis has clearly investigated and analyzed the effectiveness and restrictions of the television programs with the content on consumer guide & counseling information on Hanoi Television. The program performance has also been evaluated from different perspectives of managers, the business, and the public. The type of programs with useful, interesting and practical information; information that is easy to acquire and of public appeal, are those that can help generate financial sources for re-investment in program production and also meet the needs of businesses in promoting products. Existences and dangers in the program content and expressions such as commercial factors, disguised PR or advertisements, the private under the shield of the state in program production, the ease in the content and expressions, management of finance and human resources which has not kept up with the actual development have been highlighted, too in the thesis. - The thesis has expected to increase the efficiency, innovation and quality enhancement of the television programs with the content on consumer guide & counseling information on Hanoi television. The author has provided three solutions: build a favorable strategy and mechanism for investment and production of modern programs; renew program content and expressions; form a production team, invest in modern journalism and provide specific solutions for Hanoi Radio and Television like a mechanism for rewards and discipline, a coordination mechanism in program production, monitoring enhancement and quality management of television programs, renewal of perception in management and investment in modern journalism, etc. 11. Practical applicability, if any - The thesis has provided fairly comprehensive information on the television programs with the content on consumer guide and counseling information based on the combination of both practical experience of the author and synthesis from studies of the works related to the thesis topic. It therefore can provide practical perspectives and the latest updates and would be useful study materials and reference for pupils and students. - The effectiveness and constraints of the television programs with the content on consumer guide & counseling information have also been analyzed in the thesis, which allows media researchers to overview and update the practicability of the development and the introduction of the new trends of modern television programs as well as help media managers and the business have more experience and solutions in leadership and journalism management 12. Further research directions, if any: Develop a specialized television channel on consumer guide and counseling information on television 13. Thesis-related publications: No
