TTLV: Applying social networks in building the brand of Ca Mau Radio and Television Station

1. Student's full name:Nguyen Chi Hai2. Gender:Male

3. Date of birth: 17/12/1983                                                  4. Place of birth:U Minh, Ca Mau

5. Decision to recognize students:3617/2018, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:Thesis deadline extension from December 4, 2020 to December 4, 2021 (12 months).

7. Thesis topic name:“Application of social networks in building the brand of Ca Mau Radio and Television Station”.

8. Major:JournalismCode:8320101.01(UD)

9. Scientific instructor:Dr. Nguyen Cong Dung

10. Summary of thesis results:The thesis is presented in 3 chapters:

- Chapter 1: Theoretical basis of social networks and branding of Ca Mau Radio and Television Station

- Chapter 2: Current status of social network application in brand building of Ca Mau Radio and Television Station.

- Chapter 3: Opportunities, challenges and solutions to improve the effectiveness of social network applications in building the brand of Ca Mau Radio and Television Station.

Thereby clarifying:

- Some basic concepts related to the topic: Applying social networks in building the brand of Ca Mau Radio and Television Station...

- Analyze and evaluate the advantages and disadvantages of social networks; the current status of building the brand of Ca Mau Radio and Television Station in recent times; as well as the achievements and limitations of applying social networks in building the brand of Ca Mau Radio and Television Station.

- Propose some solutions and recommendations to improve the effectiveness of applying social networks in building the brand of Ca Mau Radio and Television Station in the coming time.

11. Practical application:The solutions presented in the thesis are practical and can be applied immediately.

12. Further research directions:The scope of research can be expanded to local radio and television stations (such as Ca Mau) and press agencies in general.

13. Published works related to the thesis:(list projects in chronological order if available)

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Chi Hai2. Sex: Male

3. Date of birth: 17/12/1983                              4. Place of birth: U Minh, Ca Mau

5. Admission decision number: 3617 QĐ-XHNV, Dated 4/12/2018

6. Changes in academic process: The extension of thesis completion period is from December 4, 2020 to December 4, 2021 (12 months)

7. Official thesis title: The economic and fishery development issue on radio and Television Stations in the southwestern region of Vietnam

8. Major: JournalismCode: 8320101.01 (UD)

9. Supervisors: PhD Nguyen Cong Dung

10. Summary of the findings of the thesis:The MA thesis is presented in three chapters.

- Chapter 1: Theoretical basis for social networks and branding of Radio and Television Station of Ca Mau.

- Chapter 2: Situation of social network application in branding of Radio and Radio Station of Ca Mau.

- Chapter 3: Opportunities, challenges and solutions to improve the efficiency of social networking applications in branding of Ca Mau Radio and Television Station.

Thereby, the below-mentioned findings were clarified:

- Some basic concepts related to the thesis: Application of social networks in branding of Radio and Television Station of Ca Mau.

- Analyzing and evaluating the advantages and disadvantages of social networks; the status of building the brand of Radio and TV stations in Ca Mau in the past time; as well as the achieved results and limitations of the application of social networks in branding of Radio and Television Station of Ca Mau.

- Proposing a number of solutions and recommendations to improve the efficiency of the application of social networks in branding of Ca Mau Radio and Television Station in the coming time.

11. Practical application:The solutions mentioned in the thesis are practical and can be applied immediately.

12. Further research orientations: It is possible to broaden the scope of the study for local broadcasting stations (such as Ca Mau) and press agencies in general.

13. Published works related to the thesis:None