TTLV: Applying social media in building the brand of Ca Mau Radio and Television Station.

1. Student's full name:Nguyen Chi Hai2. Gender:Male

3. Date of birth: 17/12/1983                                                  4. Place of birth:U Minh, Ca Mau

5. Decision on student admission:Decision No. 3617/2018, dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:The deadline for completing the thesis has been extended from December 4, 2020 to December 4, 2021 (12 months).

7. Thesis title:"Applying social media in building the brand of Ca Mau Radio and Television Station."

8. Major:JournalismCode:8320101.01(UD)

9. Scientific supervisor:Dr. Nguyen Cong Dung

10. Summary of the thesis results:The thesis is presented in 3 chapters:

- Chapter 1: Theoretical basis of social media and brand building for Ca Mau Radio and Television Station

- Chapter 2: The current state of social media application in building the brand of Ca Mau Radio and Television Station.

- Chapter 3: Opportunities, challenges, and solutions to improve the effectiveness of social media application in building the brand of Ca Mau Radio and Television Station.

This clarifies the following:

- Some basic concepts related to the topic: Application of social media in building the brand of Ca Mau Radio and Television Station...

- Analyzing and evaluating the advantages and disadvantages of social media; the current state of brand building for Ca Mau Radio and Television Station in recent times; as well as the achievements and limitations of applying social media in building the brand of Ca Mau Radio and Television Station.

- Propose several solutions and recommendations to improve the effectiveness of applying social media in building the brand of Ca Mau Radio and Television Station in the future.

11. Practical applications:The solutions presented in this thesis are practical and can be applied immediately.

12. Future research directions:The scope of this research could be broadened to include local radio and television stations (such as those in Ca Mau) and media organizations in general.

13. Published works related to the thesis:(List the works in chronological order if available)

INFORMATION ON MASTER'S THESIS

1. Full nameNguyen Chi Hai2. SexMale

3. Date of birth: 17/12/1983                              4. Place of birthU Minh, Ca Mau

5. Admission decision number: 3617 QD-XHNV, Dated 4/12/2018

6. Changes in academic process: The extension of thesis completion period is from December 4, 2020 to December 4, 2021 (12 months)

7. Official thesis title: The economic and fishery development issue on radio and Television Stations in the southwestern region of Vietnam

8. Major: JournalismCode: 8320101.01 (UD)

9. Supervisors: PhD Nguyen Cong Dung

10. Summary of the findings of the thesis:The MA thesis is presented in three chapters.

- Chapter 1: Theoretical basis for social networks and branding of Radio and Television Station of Ca Mau.

- Chapter 2: Situation of social network application in branding of Radio and Radio Station of Ca Mau.

- Chapter 3: Opportunities, challenges and solutions to improve the efficiency of social networking applications in branding of Ca Mau Radio and Television Station.

Thereby, the below-mentioned findings were clarified:

- Some basic concepts related to the thesis: Application of social networks in branding of Radio and Television Station of Ca Mau.

- Analyzing and evaluating the advantages and disadvantages of social networks; the status of building the brand of Radio and TV stations in Ca Mau in the past time; as well as the achieved results and limitations of the application of social networks in branding of Radio and Television Station of Ca Mau.

- Proposing a number of solutions and recommendations to improve the efficiency of the application of social networks in branding of Ca Mau Radio and Television Station in the coming time.

11. Practical application:The solutions mentioned in the thesis are practical and can be applied immediately.

12. Further research orientations: It is possible to broaden the scope of the study for local broadcasting stations (such as Ca Mau) and press agencies in general.

13. Published works related to the thesis:None