TTLV: Career guidance for rural youth on VTV6 channel

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thi Nhung

2. Gender: female

3. Date of birth: August 31, 1984

4. Place of birth: Quang Ninh

5. Decision on recognition of graduate students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:Career guidance for rural youth on VTV6 channel

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Dr. Tran Bao Khanh– Principal of Television College

10. Summary of thesis results:

The thesis focuses on research and gives some basic results as follows:

In chapter 1 - overview of the topic "Career guidance for rural youth on VTV6 channel", the author focuses on solving some general theories about career guidance, career communication, communication methods for rural youth. In particular, the study focuses on clarifying the concepts of "career guidance", "career communication", "rural youth". From the existing problems of career guidance to current career communication methods for rural youth, at the same time, it presents the guidelines and policies of the Party and State on career guidance for rural youth....

In Chapter 2, the thesis analyzes and evaluates the current status of career orientation communication of television programs on VTV6 (Vietnam Television). Through two programs Born from the Village and My Choice (2014), the author has drawn out the successful aspects of career orientation communication for rural youth on television. Through surveying two programs, analyzing actual data from the audience, and in-depth interviews with insiders, the thesis has analyzed the effectiveness of these programs in career orientation for rural youth such as replicating career orientation models, career orientation, spreading the flame of love for the homeland, educating the will to rise out of poverty.... It can be seen that VTV6 in general and career orientation programs such as Born from the Village and My Choice in particular have made a significant contribution to career orientation for rural youth. These programs have helped the young generation have specific, new perspectives on many aspects of finding a career and choosing a career for themselves. In particular, the programs have become trusted companions to help them become adults before becoming talented, reaping success through their own abilities.

In addition, there are many existing problems and limitations of career guidance for rural youth that are also presented in the thesis. From there, the thesis boldly proposed a number of solutions to improve the quality of career guidance programs on television for rural youth as well as groups of solutions related to human factors, means, technical facilities; factors of innovation in content and form of expression... are presented in Chapter 3 of the thesis.

The greatest result for the author - a specialist in communications, a child from a farming family: The thesis has changed the awareness of having to leave the homeland to start a business, to change one's life. Because more than ever, the author understands that the university gate is not the only path to success. No matter where, the homeland always welcomes and supports the success of every capable person with the will to get rich on the homeland. At the same time, boldly share the need for career information as well as coordinate with grassroots Youth Union officials to find appropriate and specific career communication solutions for rural youth in the locality.

11. Practical application:

With this topic, the thesis has an important meaning in pointing out the limitations in career communication for rural youth on television today. Career communication is not just about teaching a profession, that is only the tip of the career guidance process. Career communication for rural youth must be carried out from when rural youth are still in school. They need to be communicated to understand career information, know their own abilities, suitability with the labor market and especially build a career model, a bright example of entrepreneurship for rural youth to learn and follow.

The research results from the theory and practice of the thesis will have an impact on relevant agencies such as the Central Youth Union, Press agencies, television stations and especially journalists in recognizing and re-evaluating the impact and effectiveness of communication of this topic. In addition, through this topic, producers will have the recognition, evaluation and proper investment in programs for rural youth. From there, build meaningful career guidance communication programs that meet the actual needs of rural youth.

12. Further research directions:

If possible, this thesis can also suggest many more in-depth research directions in the field of career guidance: For example, researching the career guidance information needs of rural youth, researching the reality TV show Entrepreneurship for Rural Youth...

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Master student's full name: Le Thi Nhung 2. Sex: Female

3. Date of birth: August 31, 1984 4. Place of birth: Quang Ninh

5. Postgraduate admission decision number: 2998/2013/QD-XHNV-SDH dated December 30, 2013 by the Rector of University of Social Sciences and Humanities

6. Changes in academic process: N/A

7. Official thesis title: Job orientation for the rural youth on VTV6

8. Major: Newspapers and magazines 9. Code: 60.32.01.01

10. Supervisor: Dr. Tran Bao Khanh – Headmaster of College of Television

11. Summary of the findings of the thesis:

In Chapter 1 - Overview of the topic "Vocational guidance for rural Youth on VTV6 channel", the author focuses on some general theories of vocational guidance, vocational media, and media methods for rural Youth. In particular, the study focuses on clarifying the concept of "vocational guidance", "vocational media", "rural youth". From the existing problems of vocational guidance to the methods of vocational media for rural Youth today, the author outlines the guidelines and policies of the Party and State about vocational guidance for rural Youth.

In Chapter 2, the thesis analyzes and evaluates the situation of vocational television media of programs on Channel VTV6 (Vietnam Television). Through two programs “Born in village” and “My Choice” (2014), the author has shown the successful aspects in vocational media for rural youth on television. According to the survey in the two programs, the actual data from the audience, inside interviews, the thesis analyzes the impacts of these programs on the issue of vocational guidance for rural youth such as expanding the form of vocational guidance, career choosing, guidance transmitting the love for homeland, raising the spirit to escape from poverty, etc. We can see a significant contribution of vocational guidance for rural youth of VTV6 in general and job-oriented programs such as “Born in village” and “My Choice” in particular. These programs have helped young people have new and specific perspectives to many aspects of the job searching and selecting. Especially, these programs also become a trusted partner to help them grow up before their self-made success.

Besides, some existing problems and limitations in vocational guidance for rural youth are also given in the thesis. Then, the thesis has outlined several measures to improve the quality of vocational programs on TV, as well as solutions related to the human factors, equipment, technical facilities; innovating content and form of expression are set out in Chapter 3 of the thesis.

The most important result with the author - a staff working in the media field, a child coming from an agricultural family background - is that the thesis has changed the consciousness to escape from the homeland to start a business to change her life. As more than ever, the author understands that the gate of university is not the only path to success. Whether in anywhere, homeland always welcomes and helps the qualified people with passion to enrich in their homeland to achieve success. In addition, the author strongly shares the needs of vocational information and is ready to coordinate with vocational unions to find a media solution matching the specific requirements locally.

12. Possibility to apply in practice:

With this subject, the thesis has important role in pointing out the limitations in the vocational media for rural youth on television today. Vocational media is not just about training but is the top of the vocational process. Vocational media for rural youth needs to start since rural youth are learning in school. They need media to understand the working information, know their capabilities, requirements to meet the labor market and especially forming their own career model, and become exemplary entrepreneurship for rural youth to study and follow.

The research results derived from the theories and practices in the essay will have implications for the related agencies like the Youth Union, Press agencies, broadcasters, and especially journalists in recognizing and evaluating the impact and effectiveness of the media in this field. Besides, through this thesis, the producers will have the recognition and invest properly into programs for rural youth, then build the vocational programs to meet the actual needs of rural youth.

13. The following research directions:

If possible, this thesis may suggest some further studies in vocational issues, such as the need for vocational information of rural Youth, Reality programs on TV for Rural Youth.

14. All published works related to the thesis: None.