TTLV: Career Guidance Issues for Rural Youth on VTV6 Television Channel

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Le Thi Nhung

2. Gender: female

3. Date of birth: August 31, 1984

4. Place of birth: Quang Ninh

5. Decision No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing postgraduate students.

6. Changes in the training process: None

7. Thesis title:Career guidance for rural youth on VTV6 television channel.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Dr. Tran Bao Khanh– Principal of the College of Television

10. Summary of the thesis results:

This thesis focuses on researching and presenting the following basic results:

In Chapter 1 – an overview of the topic "Career Guidance Issues for Rural Youth on VTV6 Television Channel," the author focuses on addressing some general theories about career guidance, career guidance communication, and communication methods for rural youth. Specifically, the research clarifies the concepts of "career guidance," "career guidance communication," and "rural youth." From existing problems in career guidance to current career guidance communication methods for rural youth, the study also outlines the Party and State's policies and guidelines on career guidance for rural youth.

Chapter 2 of this thesis analyzes and evaluates the current state of career guidance communication on television programs on VTV6 (Vietnam Television). Through two programs, "Born from the Village" and "My Choice" (2014), the author identifies the successes in communicating career guidance to rural youth on television. By surveying the two programs, analyzing real-world data from viewers, and conducting in-depth interviews with those involved, the thesis analyzes the effectiveness of these programs in career guidance for rural youth, such as replicating career guidance models, providing career orientation, instilling a love for their homeland, and fostering the will to overcome poverty. It is evident that VTV6 in general, and career guidance programs like "Born from the Village" and "My Choice" in particular, have made a significant contribution to career guidance for rural youth. These programs have helped the younger generation gain concrete, fresh perspectives on various aspects of finding and choosing a career for themselves. In particular, these programs become trusted companions, helping them develop into good people before achieving success through their own abilities.

Furthermore, the thesis also addresses many existing problems and limitations in career guidance for rural youth. Based on this, the thesis boldly proposes several solutions to improve the quality of career guidance programs on television for rural youth, as well as solutions related to human resources, facilities, technical infrastructure; and innovation in content and presentation... as outlined in Chapter 3 of the thesis.

The greatest achievement for the author – a communications professional from a family of farmers – is that the thesis has changed the perception of the need to leave one's homeland to start a business and change one's life. More than ever, the author understands that university is not the only path to success. No matter where one is, the homeland always welcomes and supports the success of every capable and ambitious individual striving for wealth on their native land. The author also boldly shared the need for career information and collaborated with local Youth Union officials to find appropriate and specific career guidance communication solutions for rural youth in the locality.

11. Practical applications:

This thesis is significant in highlighting the limitations of current career guidance communication for rural youth on television. Career guidance communication is not just about teaching vocational skills; that's only the tip of the iceberg. It must begin while rural youth are still in school. They need to be informed about available professions, understand their own abilities and suitability for the labor market, and, most importantly, learn about career models and exemplary entrepreneurs to emulate.

The research findings, both theoretical and practical, presented in this thesis will have an impact on relevant agencies such as the Central Youth Union, press agencies, television stations, and especially journalists, in re-evaluating the impact and effectiveness of communication in this area. Furthermore, through this research, producers will gain a better understanding and make appropriate investments in programs for rural youth. This will lead to the development of practical career guidance programs that meet the real needs of rural youth.

12. Future research directions:

If circumstances permit, this thesis could also open up many avenues for further research on career guidance: for example, research on the career guidance information needs of rural youth, research on reality TV programs about entrepreneurship for rural youth, etc.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Master student's full name: Le Thi Nhung 2. Sex: Female

3. Date of birth: August 31, 1984 4. Place of birth: Quang Ninh

5. Postgraduate admission decision number: 2998/2013/QD-XHNV-SDH dated December 30, 2013 by the Rector of University of Social Sciences and Humanities

6. Changes in academic process: N/A

7. Official thesis title: Job orientation for the rural youth on VTV6

8. Major: Newspapers and magazines 9. Code: 60.32.01.01

10. Supervisor: Dr. Tran Bao Khanh – Headmaster of College of Television

11. Summary of the findings of the thesis:

In Chapter 1 - Overview of the topic "Vocational guidance for rural Youth on VTV6 channel", the author focuses on some general theories of vocational guidance, vocational media, and media methods for rural Youth. In particular, the study focuses on clarifying the concept of "vocational guidance", "vocational media", "rural youth". From the existing problems of vocational guidance to the methods of vocational media for rural Youth today, the author outlines the guidelines and policies of the Party and State about vocational guidance for rural Youth.

In Chapter 2, the thesis analyzes and evaluates the situation of vocational television media of programs on Channel VTV6 (Vietnam Television). Through two programs “Born in village” and “My Choice” (2014), the author has shown the successful aspects in vocational media for rural youth on television. According to the survey in the two programs, the actual data from the audience, inside interviews, the thesis analyzes the impacts of these programs on the issue of vocational guidance for rural youth such as expanding the form of vocational guidance, career choosing, guidance transmitting the love for homeland, raising the spirit to escape from poverty, etc. We can see a significant contribution of vocational guidance for rural youth of VTV6 in general and job-oriented programs such as “Born in village” and “My Choice” in particular. These programs have helped young people have new and specific perspectives to many aspects of the job searching and selecting. Especially, these programs also become a trusted partner to help them grow up before their self-made success.

Besides, some existing problems and limitations in vocational guidance for rural youth are also given in the thesis. Then, the thesis has outlined several measures to improve the quality of vocational programs on TV, as well as solutions related to the human factors, equipment, technical facilities; innovating content and form of expression are set out in Chapter 3 of the thesis.

The most important result with the author - a staff working in the media field, a child coming from an agricultural family background - is that the thesis has changed the consciousness to escape from the homeland to start a business to change her life. As more than ever, the author understands that the gate of university is not the only path to success. Whether in anywhere, homeland always welcomes and helps the qualified people with passion to enrich in their homeland to achieve success. In addition, the author strongly shares the needs of vocational information and is ready to coordinate with vocational unions to find a media solution matching the specific requirements locally.

12. Possibility to apply in practice:

With this subject, the thesis has important role in pointing out the limitations in the vocational media for rural youth on television today. Vocational media is not just about training but is the top of the vocational process. Vocational media for rural youth needs to start since rural youth are learning in school. They need media to understand the working information, know their capabilities, requirements to meet the labor market and especially forming their own career model, and become exemplary entrepreneurship for rural youth to study and follow.

The research results derived from the theories and practices in the essay will have implications for the related agencies like the Youth Union, Press agencies, broadcasters, and especially journalists in discerning and evaluating the impact and effectiveness of the media in this field. Besides, through this thesis, the producers will have the recognition and invest properly into programs for rural youth, then build the vocational programs to meet the actual needs of rural youth.

13. The following research directions:

If possible, this thesis may suggest some further studies in vocational issues, such as the need for vocational information of rural Youth, Reality programs on TV for Rural Youth.

14. All published works related to the thesis: None.