TTLV: The impact of Vinamilk milk advertising on television on consumer behavior of people in Hanoi

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Van Thuong                         

2. Gender: Male

3. Date of birth: January 10, 1989

4. Place of birth: Bac Binh - Lap Thach - Vinh Phuc

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:The impact of Vinamilk milk advertising on television on consumer behavior of people in Hanoi

8. Major: Psychology Code: 60.31.04.01

9. Scientific instructor:Prof. Dr. Nguyen Huu Thu

10. Summary of thesis results:

Based on theoretical research and the current situation of the impact of Vinamilk milk advertising on television on the consumer behavior of people in Hanoi, the research topic examines the impact of Vinamilk milk advertising. Among the impacts, the impact of Vinamilk milk advertising on television on the emotions and feelings of people in Hanoi is the highest.The topic also examines the factors that influence advertising on people's consumer behavior and proposes psychological and educational measures to improve the effectiveness of Vinamilk milk advertising on people's consumer behavior in Hanoi.

11. Practical application:

The research results of the thesis are a useful reference for managers and designers of Vinamilk milk advertisements in particular and managers and designers of advertisements in general to create more suitable advertisements that directly impact people's consumption behavior, making consumers love the products and use their products more.

12. Further research directions:

If we have the conditions and time, we will research the topic more deeply on the impact of advertising on people's consumer psychology and people's attitudes towards current television advertisements.

13. Published works related to the thesis: None

INFORMATION OF MASTER'S THESIS

1Full name: Nguyen Van Thuong 2. Sex: Male

3. Date of birth: 10^thJanuary 1989 4Place of birth: Bac Binh – Lap Thach – Vinh Phuc

5. Decision of student recognition No: 2998/2013/QD-XHNV-SDH of the Principal of University of Social Sciences and Humanities - Vietnam National University, Hanoi

6.Changes in training course: None

7. Official thesis title: The impact of advertising on television Vinamilk to consumer behavior of people in Hanoi

8. Major: Psychology 9. Code: 60.31.04.01

10. Supervisors: Prof. Dr. Nguyen Huu Thu

11. Summary of theses results:

Based on theoretical studies and the status of ad impact on television Vinamilk to consumer behavior of people in Hanoi, research prices for the advertising impact of Vinamilk. In the side impact, the impact of advertising on television Vinamilk to emotions, feelings of the people is the highest in Hanoi, the project also considers the factors that impact on the behavior of ad pepper use of people and offer educational psychology measures to improve the effectiveness of advertising impact Vinamilk consumer behavior of people in Hanoi

12Practical applicability:

The research results of the thesis is a useful reference for managers, advertising design Vinamilk particular and managers, design build general advertising to create ads fit more directly impact consumer behavior of citizens, consumers love the product and use more of their products

13. Further research directions, if any.

If we have more condition and time, we will study the subject more deeply at the impact of advertising to consumer psychology of people and people's attitudes toward the ads on TV today

14. Thesis-related publications: None