INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Van Thuong
2. Gender: Male
3. Date of birth: January 10, 1989
4. Place of birth: Bac Binh - Lap Thach - Vinh Phuc
5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title:The impact of Vinamilk's television advertising on consumer behavior in Hanoi.
8. Major: Psychology Code: 60.31.04.01
9. Scientific supervisor:Prof. Dr. Nguyen Huu Thu
10. Summary of the thesis results:
Based on theoretical research and the actual impact of Vinamilk milk advertising on television on the consumer behavior of people in Hanoi, this study examines the various impacts of Vinamilk milk advertising. Among these impacts, the impact of Vinamilk milk advertising on television on the emotions and feelings of people in Hanoi is the highest.The study also examines the factors influencing advertising on consumer behavior and proposes psychological and educational measures to enhance the effectiveness of Vinamilk milk advertising on consumer behavior in Hanoi.
11. Practical applications:
The research findings of this thesis serve as a useful reference for managers and advertisers of Vinamilk milk products in particular, and for advertising managers and designers in general, to create more relevant advertisements that directly influence consumer behavior, leading consumers to love and use the products more.
12. Future research directions:
If circumstances and time permit, we will conduct a more in-depth study on the impact of advertising on consumer psychology and people's attitudes towards current television advertisements.
13. Published works related to the thesis: None
INFORMATION OF MASTER'S THESIS
11. Full name: Nguyen Van Thuong 2. Sex: Male
3. Date of birth: 10thJanuary 1989 4Place of birth: Bac Binh – Lap Thach – Vinh Phuc
5. Decision of student recognition No: 2998/2013/QD-XHNV-SDH of the Principal of University of Social Sciences and Humanities - Vietnam National University, Hanoi
6.Changes in training course: None
7. Official thesis title: The impact of advertising on television Vinamilk to consumer behavior of people in Hanoi
8. Major: Psychology 9. Code: 60.31.04.01
10. Supervisors: Prof. Dr. Nguyen Huu Thu
11. Summary of theses results:
Based on theoretical studies and the status of ad impact on television Vinamilk to consumer behavior of people in Hanoi, research prices for the advertising impact of Vinamilk. In the side impact, the impact of advertising on television Vinamilk to emotions, feelings of the people is the highest in Hanoi, the project also considers the factors that impact on the behavior of ad pepper use of people and offer educational psychology measures to improve the effectiveness of advertising impact Vinamilk consumer behavior of people in Hanoi
12Practical applicability:
The research results of the thesis is a useful reference for managers, advertising design Vinamilk particular and managers, design build general advertising to create ads fit more directly impact consumer behavior of citizens, consumers love the product and use more of their products
13. Further research directions, if any.
If we have more condition and time, we will study the subject more deeply at the impact of advertising to consumer psychology of people and people's attitudes toward the ads on TV today
14. Thesis-related publications: None
Newer news
Older news
