TTLV: Improving the quality of TV program hosting activities at Southwest Radio and Television Stations (Survey of Vinh Long, Hau Giang and Dong Thap Radio and Television Stations from January 2019 to June 2019)

1. Student's name: HO ANH THO

2. Gender: female

3. Date of birth: December 5, 1983

4. Place of birth: Ward 4, Vinh Long

5. Decision to recognize studentsNo. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic name:Improving the quality of TV program hosting activities at Southwest Radio and Television Stations (Survey of Vinh Long, Hau Giang and Dong Thap Radio and Television Stations from January 2019 to June 2019)

8. Major: Journalism; Code: 8320101-01-UD

9. Scientific instructor: Senior Lecturer, Dr. Dinh Thi Xuan Hoa, Academy of Journalism and Communication

10. Summary of thesis results:

The thesis has summarized and clarified theoretically the issues related to television program hosting activities. The main content of the thesis focuses on reflecting the current situation and deeply analyzing the necessary skills of hosting different types of programs from the context, format, etc. In particular, emphasizing the important and leading role of the program host in determining the quality of the product.

Through a specific survey of the MC activities of 3 TV stations in Vinh Long, Hau Giang and Dong Thap, the study shows that most MCs have met the basic requirements for MC skills, in which some MCs have created their own mark and style, which has been recognized and highly appreciated by the audience. Besides the successes, the MC activities of TV programs in the Southwest region still have certain limitations that need to be overcome to further improve the quality of activities.

The thesis has proposed solutions to improve the quality of television program hosting activities in accordance with the development trend of modern media and reception trends, as well as the audience's requirements for the current television program hosting force.

11. Practical application:

Based on practical analysis, through the opinions of experienced presenters and leaders of surveyed stations, the study has pointed out a number of solutions to contribute to improving the quality and effectiveness of television presenters in the Southwest region in the coming time.

12. Further research directions: none

13. Published works related to the thesis: none

INFORMATION ON MASTER'S THESIS

1. Full name: HO ANH THO 2. Gender: Female

3. Date of birth: December 5, 1983 4. Place of birth: Ward 4, Vinh Long city

5. Admission decision number: 3617/2018/QD-XHNV Dated December 4, 2018

6. Changes in academic process: none

7. Official thesis title: Improving the Quality of Presenting Television Programs of the Radio and Television Stations in the Southwest

8. Major: Journalism Code: 8320101-01-UD

9. Supervisor: Dinh Thi Xuan Hoa, Ph.D., Academy of Journalism and Communication

10. Summary of the findings of the thesis:.

The thesis has generalized and theorized issues related to television program hosting. The main content of the thesis focuses on reflecting the current situation and deeply analyzing the necessary skills of conducting activities of different types of programs. In particular, the resercher emphasizes the important role of the hosts in deciding the product quality

Through a specific survey of broadcasting activities of three Radio and Television Stations (Vinh Long, Hau Giang and Dong Thap), the study shows that the majority of the hosts have met the basic requirements of the job. Some of them have made the difference, recognized and appreciated by the audience. In addition to the success, hosting activities in television stations in the Southwest region still have certain limitations that need to be overcome to further improve the performance quality.

The thesis has outlined solutions to improve the quality of hosting television programs in line with the development trend of modern media and trend in reception as well as the audience's requirements for hosts today.

11. Practical applicability, if any: According to practical analysis, through the opinions of experienced hosts, opinions of leaders of radio and television stations in the survey area, the research has shown a number of solutions that contribute to improving the quality and the effectiveness of hosting television programs in the Southwest region in the future.

12. Further research directions, if any: none

13. Thesis-related publications: none