TTLV: Xây dựng mô hình lí thuyết cho kênh phát thanh kinh tế chuyên biệt

INFORMATION ON MASTER’S THESIS

1. Full name : HOÀNG MAI TRÂN 2. Sex: FEMALE 3. Date of birth: 09/11/1977 4. Place of birth: HO CHI MINH CITY 5. Admission decision number: 1376/QĐ-XHNV-KH&SĐH, Dated 29/10/2008 6. Changes in academic process: (List the forms of change and corresponding times) 7. Official thesis title: THE CONSTRUCTION THEORETICAL MODEL FOR ECONOMY SPECIALIZED RADIO –BROADCASTING CHANNEL ON THE VOICE OF HO CHI MINH CITY PEOPLE (VOH) 8. Major: Media 9. Code: 60.32.01 10. Supervisors: Dr. ĐẶNG THỊ THU HƯƠNG 11. Summary of the findings of the thesis: The thesis researches and systemizes the knowledge of radio-broadcasting and specialized radio-broadcasting channel in order to increase the awareness of the development trends of modern radio –broadcasting and the essence of the specialized radio-broadcasting channel. The paper is the survey’s result of recent situation of some specialized channels in Viet Nam and analyzes their achievements and liminations. In recent years, economic news on newspaper and magazinies and others means of mass media have been more anh more diversified, abundant and multilateral, which meets the needs of domestic enterprises as well as foreign investor in Viet Nam. However, VOH- The Voice f Ho Chi Minh City People – is now in the lack of economic news and in the needs of its private channel. Based on lessons from theory and pratice of specialized radio-broadcasting channel in the world anh in Viet Nam and assessments of VOH- The Voice f Ho Chi Minh City People’s real conditions of infrastructure and its financial budget, the paper brings out the theoretical model of constructing economy specialized radio-broadcasting channel which aims at helpfully serving the specialized development strategy on radio-broadcasting channel of the Voice of Ho Chi Minh city People. 12. Practical applicability, if any: USE FOR THE CONSTRUCTION THEORETICAL MODEL FOR ECONOMY SPECIALIZED RADIO –BROADCASTING CHANNEL ON THE VOICE OF HO CHI MINH CITY PEOPLE (VOH).