TTĐA: Personal brand management for presenters working in the field of skills training

INFORMATION ABOUT MASTER'S GRADUATION PROJECT

1. Student's full name: Han Thu Hang 2. Gender: Female

3. Date of birth: December 13, 1995. 4. Place of birth: Hanoi

5. Student recognition decision No. 5626/QD-XHNV dated December 29, 2023 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Project title: Personal brand management for presenters working in the field of skills training

8. Major: Journalism and Media Management; Code: 8320109

9. Scientific instructor: Dr. Nguyen Cam Ngoc

10. Summary of project results:

The project has built a personal brand management model for MCs working in the field of skills training, including the following steps: brand positioning, developing communication content, choosing appropriate communication channels, image management and measuring effectiveness. The model was tested in practice on two cases: a long-time MC and a young MC, with implementation time from June to September 2025. The results show that the model helps improve personal communication effectiveness, increase recognition and engagement with the target audience. The project also draws out some strengths, limitations and conditions for implementing the model in practice.

11. Practical application:

The model can be widely applied to freelance presenters or part-time skill trainers, helping them to clearly orient their personal brand, build effective communication plans and increase career opportunities. In addition, the model is also suitable for skill training centers, educational institutions or media units with soft skills training activities, to support students in developing a professional image.

12. Further research directions:

- Expand model testing on groups of influential people in the training field

- Research the impact of new media platforms on the personal branding process.

- Integrate reputation management and crisis response elements into the personal branding model.

13. Published works related to the project: None

INFORMATION ON PROJECT

1. Full name: Han Thu Hang 2. Sex: Female

3. Date of birth: December 13, 1995 4. Place of birth: Hanoi

5. Admission decision number: 5626/QD-XHNV Dated December 29, 2023

6. Changes in academic process: None

7. Official project title: Personal Brand Management for Masters of Ceremony Specializing in Skills Training.

8. Major: Media Management. 9. Code: 8320109

10. Supervisors: Doctor Nguyen Cam Ngoc

11. Summary of the findings of the project:

The project developed a personal brand management model for Master of Ceremonies (MCs) specializing in skills training. The model includes stages such as brand positioning, content strategy, channel selection, visual identity management, and impact evaluation. It was piloted with two case studies—an experienced MC and a younger MC—from June to September 2025. Results indicate improvements in brand recognition, audience engagement, and communication effectiveness. The project also identified practical strengths, limitations, and conditions for broader application of the model

12. Practical applicability:

The model is applicable to freelance or part-time MCs working in training, helping them clarify their brand identity, plan effective communication, and enhance their career opportunities. It is also suitable for skill training centers, media academies, or educational organizations seeking to support trainees in developing a professional brand image.

13. Further research directions:

- Expand pilot testing to other trainers and educators in the skills sector.

- Study the influence of emerging platforms on personal branding.

- Incorporate reputation management and crisis response into the personal brand framework.

14. Thesis-related publications: None