TTDA: Personal Brand Management for Presenters Working in the Skills Training Field

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Han Thu Hang 2. Gender: Female

3. Date of birth: December 13, 1995. 4. Place of birth: Hanoi

5. Decision to recognize students No. 5626/QD-XHNV dated December 29, 2023, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Project Title: Personal Brand Management for Presenters Working in the Skills Training Field

8. Major: Journalism and Media Management; Code: 8320109

9. Scientific supervisor: Dr. Nguyen Cam Ngoc

10. Summary of project results:

The project developed a personal branding management model for presenters working in the skills training field, including the following steps: brand positioning, content development, selection of appropriate communication channels, image management, and effectiveness measurement. The model was tested in two cases: a long-serving presenter and a young presenter, with implementation from June to September 2025. The results showed that the model improved the effectiveness of personal communication, increased brand recognition, and strengthened engagement with the target audience. The project also identified some strengths, limitations, and conditions for implementing the model in practice.

11. Practical applications:

This model can be widely applied to freelance or part-time event presenters and skill instructors, helping them clearly define their personal brand, build effective communication plans, and increase career opportunities. Additionally, the model is suitable for skill training centers, educational institutions, or media organizations that offer soft skills training, supporting students in developing a professional image.

12. Future research directions:

- Expand the model's testing to include a group of influential figures in the training field.

- Research the impact of new media platforms on the personal branding process.

- Integrate reputation management and crisis response elements into the personal branding model.

13. Published works related to the project: None

INFORMATION ON PROJECT

1. Full name: Han Thu Hang 2. Sex: Female

3. Date of birth: December 13, 1995 4. Place of birth: Hanoi

5. Admission decision number: 5626/QD-XHNV Dated December 29, 2023

6. Changes in academic process: None

7. Official project title: Personal Brand Management for Masters of Ceremony Specializing in Skills Training.

8. Major: Media Management. 9. Code: 8320109

10. Supervisors: Doctor Nguyen Cam Ngoc

11. Summary of the findings of the project:

The project developed a personal brand management model for Master of Ceremonies (MCs) specializing in skills training. The model includes stages such as brand positioning, content strategy, channel selection, visual identity management, and impact evaluation. It was piloted with two case studies—an experienced MC and a younger MC—from June to September 2025. Results indicate improvements in brand recognition, audience engagement, and communication effectiveness. The project also identified practical strengths, limitations, and conditions for broader application of the model

12. Practical applicability:

The model is applicable to freelance or part-time MCs working in training, helping them clarify their brand identity, plan effective communication, and enhance their career opportunities. It is also suitable for skill training centers, media academies, or educational organizations seeking to support trainees in developing a professional brand image.

13. Further research directions:

- Expand pilot testing to other trainers and educators in the skills sector.

- Study the influence of emerging platforms on personal branding.

- Incorporate reputation management and crisis response into the personal brand framework.

14. Thesis-related publications: None