Project Report: Developing and implementing an internal communication program on corporate culture, "Viettel Vibes Podcast".

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Luu Thi Bich Huong 2. Gender: Female

3. Date of birth: March 11, 1987

4. Place of birth: Linh Nam Ward, Hanoi City

5. Decision on student admission No. 5626/QD-XHNV dated December 29, 2023, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Project Title: Developing and Implementing an Internal Communication Program on Corporate Culture: “Viettel Vibes Podcast”

8. Major: Journalism and Media Management Code: 8320109

9. Scientific Advisor: Dr. Phan Van Kien – Director of the Institute of Journalism and Communication Training, University of Social Sciences and Humanities

10. Summary of project results:

A random survey of 250 Viettel employees who listened to the Viettel Vibes Podcast during the first six months of 2025 yielded the following results on a 5-point scale:

+> 80% CBCNV The "Engaging Content" rating ranges from 4 to 5 points.

+84% Employees rated the content as "useful," giving it a score of 4-5 points.

+ 6,700 Employees have listened to the Viettel Vibes Podcast at least once, as it's among the top-rated programs on the Viettel Family portal.

+ 100% Each podcast episode features comments from staff members (either directly or via survey links). On average, there are 7 comments per episode.

+ 70% of survey participants were employees, and 30% were managers/leaders. The male-female ratio was fairly balanced, with diverse age groups, professions, and job positions.

- Through the commentary in each episode, the Viettel Vibes Podcast has helped Viettel employees learn more about solutions for balancing work and life and personal development. In particular, the program has contributed to inspiring employees with Viettel's culture, spirit, and work ethic when facing challenges in work and life. From there, the program has created a forum for sharing and connecting internally, strengthening the bond between individuals and the organization.

- According to the latest statistics (as of the end of August 2025), the total number of employees who have listened to the Viettel Vibes Podcast at least once is over 8000, placing it in the Top 3 categories with the highest viewership on Viettel Family.

11. Practical applicability: The Viettel Vibes Podcast program is released weekly on Viettel Family and widely distributed to all Viettel units.

12. Further research directions: The impact of Viettel's corporate culture on employee loyalty and long-term commitment to the company.

INFORMATION ON PROJECT

1. Full name: Huong Luu Thi Bich 2. Sex: Female

3. Date of birth: March 11, 1987 4. Place of birth: :Linh Nam Ward, Hanoi City, Vietnam.

5. Admission decision number: 5626/QD-XHNV dated December 29, 2023, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process:

7. Official project title: Developing and Implementing an Internal Communication Program on Corporate Culture:Viettel Vibes Podcast

8. Major: Journalism and Communication Management 9. Code: 8320109

10. Supervisors: Dr. Phan Van Kien – Director, Institute of Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi

11. Summary of the findings of the project:

- A random survey of 250 Viettel employees who listened to theViettel Vibes PodcastDuring the first six months of 2025 yield the following results on a 5-point scale:

- Over 80% of respondents rated “Engaging Content” between 4 and 5 points.

- 84% rated “Useful Content” between 4 and 5 points.

- 6,700 employees had listened to the podcast at least once, placing it among the top-viewed programs on theViettel Familyinternal platform.

- 100% of podcast episodes received employee feedback (either directly or through survey links), averaging 7 comments per episode.

- 70% of survey participants were staff members and 30% were managers. The sample reflects a balanced gender distribution, as well as diversity in age, professional background, and positions.

- Through comments and feedback, theViettel Vibes Podcasthas provided employees with insights on balancing work and life, as well as personal development strategies. Notably, the program has served as a source of inspiration, reinforcing Viettel's corporate culture, spirit, and working style, helping employees face challenges in both work and life. Consequently, the podcast has contributed to creating a platform for internal sharing and connection, strengthening the bond between individuals and the organization.

- According to the most recent statistics (as of August 2025), the total number of employees who had listened to theViettel Vibes Podcastat least once exceeded 8,000, ranking it among the Top 3 most-viewed categories onViettel Family.

12. Practical applicability, if any: TheViettel Vibes Podcastis currently being published weekly on theViettel Familyinternal platform and is widely distributed to all Viettel agencies and units.

13. Further research directions, if any: The impact of Viettel's corporate culture on employee loyalty and long-term organizational commitment.