TTDA: Building and implementing an internal communication program on corporate culture "Podcast Viettel Vibes"

INFORMATION ABOUT MASTER'S GRADUATION PROJECT

1. Student's full name: Luu Thi Bich Huong 2. Gender: Female

3. Date of birth: March 11, 1987

4. Place of birth: Linh Nam Ward, Hanoi City

5. Decision on recognition of students No. 5626/QD-XHNV dated December 29, 2023 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Project title: Building and implementing an internal communication program on corporate culture "Podcast Viettel Vibes"

8. Major: Journalism and Media Management Code: 8320109

9. Scientific instructor: Dr. Phan Van Kien - Director of the Institute of Journalism and Communication, University of Social Sciences and Humanities

10. Summary of project results:

A random survey of 250 Viettel employees listening to Viettel Vibes Podcast in the first 6 months of 2025 gave the following results on a 5-point scale:

+> 80% CBCNV “Attractive content” rating is 4-5 points.

+84% Employees rated "Useful content" as 4-5 points.

+ 6,700 CBCNV has listened to Viettel Vibes Podcast at least once, one of the Top programs with high views on Viettel Family Portal.

+ 100% Podcast episodes all have staff comments (directly or via survey link). Average 7 comments/episode.

+ 70% of survey participants are employees, 30% are managers. The male-female ratio is quite balanced, with diverse ages, occupations, and job positions.

- Through comments in each episode, Viettel Vibes Podcast has helped employees learn more solutions to balance work and life, and develop themselves. In particular, the program has contributed to inspiring each employee about Viettel's culture, spirit, and way of working when facing challenges in work and life. From there, the program contributes to creating a forum for sharing and connecting internally, connecting individuals with the organization.

- Latest statistical results (up to the end of August 2025), the total number of employees who have listened to the Viettel Vibes Podcast at least once is more than 8,000 employees, in the Top 3 categories with the highest number of viewers on Viettel Family.

11. Practical applicability: Viettel Vibes Podcast program is deployed and released weekly on Viettel Family and widely distributed to all Viettel units.

12. Further research directions: Impact of Viettel corporate culture on employee loyalty and long-term commitment to the enterprise.

INFORMATION ON PROJECT

1. Full name: Huong Luu Thi Bich 2. Sex: Female

3. Date of birth: March 11, 1987 4. Place of birth: :Linh Nam Ward, Hanoi City, Vietnam.

5. Admission decision number: 5626/QD-XHNV dated December 29, 2023, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process:

7. Official project title: Developing and Implementing an Internal Communication Program on Corporate Culture:Viettel Vibes Podcast

8. Major: Journalism and Communication Management 9. Code: 8320109

10. Supervisors: Dr. Phan Van Kien – Director, Institute of Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi

11. Summary of the findings of the project:

- A random survey of 250 Viettel employees who listened to theViettel Vibes PodcastDuring the first six months of 2025 yield the following results on a 5-point scale:

- Over 80% of respondents rated “Engaging Content” between 4 and 5 points.

- 84% rated “Useful Content” between 4 and 5 points.

- 6,700 employees had listened to the podcast at least once, placing it among the top-viewed programs on theViettel Familyinternal platform

- 100% of podcast episodes received employee feedback (either directly or through survey links), averaging 7 comments per episode.

- 70% of survey participants were staff members and 30% were managers. The sample reflects a balanced gender distribution, as well as diversity in age, professional background, and positions.

- Through comments and feedback, theViettel Vibes Podcasthas provided employees with insights on balancing work and life, as well as personal development strategies. Notably, the program has served as a source of inspiration, reinforcing Viettel's corporate culture, spirit, and working style, helping employees face challenges in both work and life. Consequently, the podcast has contributed to creating a platform for internal sharing and connection, strengthening the bond between individuals and the organization.

- According to the most recent statistics (as of August 2025), the total number of employees who had listened to theViettel Vibes Podcastat least once exceeded 8,000, ranking it among the Top 3 most-viewed categories onViettel Family.

12. Practical applicability, if any: TheViettel Vibes Podcastis currently being published weekly on theViettel Familyinternal platform and is widely distributed to all Viettel agencies and units.

13. Further research directions, if any: The impact of Viettel's corporate culture on employee loyalty and long-term organizational commitment.