TTLV: Green practices in hotels managed by Hyatt Hotels & Resorts Group in Vietnam

MASTER'S THESIS INFORMATION

1. Student's full name:Dang Van Thu2. Gender: Male

3. Date of birth: September 12, 1982

4. Place of birth: Thai Binh

5. Decision on recognition of students No. 4058/2022/QD-XHNV dated December 28, 2022 President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Green practices in hotels managed by Hyatt Hotels & Resorts Group in Vietnam.

8. Major: Tourism; Code: 8810101.01

9. Scientific advisor: Dr. Nguyen Ngoc Dung, University of Social Sciences and Humanities, VNU.

10. Summary of thesis results:

The thesis focuses on analyzing the factors affecting the intention and green practice behavior of employees in hotels managed by Hyatt Hotels & Resorts Group in Vietnam. Based on the Theory of Planned Behavior (TPB) of Ajzen (1991), the proposed research model includes three main factors: attitude towards behavior, subjective norms, and perceived behavioral control, which affect the intention to practice green, thereby leading to actual green practice behavior.

The quantitative research results show that all three factors have a positive and statistically significant influence on green practice intention. Among them, employees' positive attitude towards green behavior is the strongest factor. Green practice intention plays a mediating role, directly influencing actual behavior. Control variables such as age, gender and education have insignificant influence.

11. Practical application:

The research results of the thesis can be directly applied in management activities at hotels belonging to the Hyatt Hotels & Resorts Group in Vietnam. Specifically, the results help the management board better understand the psychological and behavioral factors that affect employees' implementation of green practices, thereby building appropriate training programs, internal communications and incentive mechanisms. In addition, the research results are also valuable references for other high-end hotels in Vietnam in designing sustainable development strategies, implementing green human resource management systems, and applying green practice solutions to improve business efficiency and brand image. At the same time, the research can also provide a practical basis for state management agencies in developing and perfecting policies to encourage hotel businesses to practice green.

12. Further research directions:

In the future, studies can expand the scope of subjects, not only limited to Hyatt Group hotels but also include other international brands or domestic hotels in Vietnam, to compare the differences in green practice implementation. In addition, it is necessary to further study the role of customers and other stakeholders (local communities, suppliers, management agencies) in promoting green practices of hotels. Further studies can also supplement qualitative research methods to explore more deeply the motivations and barriers of employees in implementing green behaviors, and apply other theoretical models (such as Institutional Theory, Innovation Theory) to broaden the perspective on sustainable development in the hotel industry.

13. Those published works related to the thesis

No published work yet

INFORMATION ON MASTER'S THESIS

1. Full name: Dang Van Thu 2. Sex: Male

3. Date of birth: September 12, 1982

4. Place of birth: Thai Binh

5. Student recognition decision No. 4058/QD-XHNV dated December 28, 2022 Principal of University of Social Sciences and Humanities, Hanoi National University

6. Changes in the training process: None

7. Thesis title: Conditions for Cave Tourism development in some areas of Vietnam.

8. Major: Tourism Code: 8810101.01

9. Scientific supervisor: Prof. Dr. Nguyen Ngoc Dung, University of Social Sciences and Humanities, VNU

10. Summary of the results of the thesis:

This thesis focuses on analyzing the factors involving employees' intentions and actual green behaviors in hotels managed by Hyatt Hotels & Resorts in Vietnam. Based on Ajzen's (1991) Theory of Planned Behavior (TPB), the proposed research model incorporates three key psychological constructs—attitude toward the behavior, subjective norms, and perceived behavioral control—which influences green behavioral intention and, subsequently, actual green practices.

The quantitative results reveal that all three TPB components have a significant and positive impact on green behavioral intention. Among them, employees' positive attitudes toward green behaviors exert the strongest effect. Green behavioral intention plays a mediating role, directly involving actual green behavior. Control variables such as age, gender, and education level show dismissible effects.

11. Practical Implications:

The findings of this thesis can be applied directly to the management practices of Hyatt Hotels & Resorts properties in Vietnam. Specifically, the results help hotel managers better understand the psychological and behavioral factors involving employees' green practices, thus enabling the design of appropriate training programs, internal communication strategies, and incentive mechanisms. In addition, the study provides valuable reference for other luxury hotels in Vietnam to develop sustainable strategies, implement green human resource management systems, and adopt green practices to enhance both business performance and brand image. Furthermore, the findings may serve as a practical basis for government agencies in formulating and refining policies that encourage hotels to adopt green practices.

12. Future Research Directions:

Future studies may expand the scope beyond Hyatt Hotels & Resorts to include other international hotel brands and domestic hotels in Vietnam, in order to compare differences in the implementation of green practices. In addition, further research is needed to examine the roles of customers and other stakeholders (local communities, suppliers, government agencies) in promoting hotels' green practices. Future studies could also incorporate qualitative methods to explore in greater depth the motivations and barriers faced by employees in adopting green behavior, while applying other theoretical frameworks (such as Institutional Theory or Innovation Theory) to broaden perspectives on sustainability in the hotel industry.

13. Thesis-related publications:

There is no research that has been published.