Information about the thesis "Initial Study of Some Linguistic Characteristics in PR (Public Relations) Activities in Vietnam Today" by graduate student Nguyen Thi Thu Huyen.1. Student's Full Name: Nguyen Thi Thu Huyen 2. Gender: Female 3. Date of Birth: April 5, 1984 4. Place of Birth: Phu Ninh – Phu Tho 5. Decision No. 2463/2006/QD/XHNV-KH&SDH dated November 3, 2006, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: Extension of 1 year 7. Thesis Title: A preliminary study of some linguistic characteristics in PR (Public Relations) activities in Vietnam today. 8. Specialization: Linguistics; Code: 60 22 01 9. Scientific supervisor: Assoc. Prof. Dr. Vu Thi Thanh Huong – Institute of Linguistics. 10. Summary of thesis results: Our thesis is a preliminary exploration of the linguistic characteristics in PR activities in Vietnam today. Therefore, the main task we need to accomplish is to identify the distinctive features and differences in language use in this activity. Although there are still many limitations, this thesis has achieved some notable results, namely: - Identifying and classifying the types of PR activities in Vietnam today according to different classification criteria. - Identifying factors influencing language use in PR activities - Determining the basic characteristics of PR language use in both print media and television programs - Identifying information structure and information focus in PR activities - Describing the methods of argumentation in PR activities 11. Practical application: Our research in this thesis helps those working in the PR field understand the characteristics of PR language to build articles and PR programs that are appropriate for different PR purposes, strategies, and stages of a business, and achieve the best PR results.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thu Huyen 2. Sex: Female 3. Date of birth: April 5, 1984 - 4. Place of birth: Phu Ninh – Phu Tho 5. Admission decision number: 2463/2006/QD/XHNV-KH Dated November 3, 2006 of Rector of the University of Social Sciences and Humanities, Hanoi National 6. Changes in academic process: 01-year extension 7. Official thesis title: The first step to learn some specific language in the PR (public relations) in Vietnam today 8. Major: Linguistics . Code: 60 22 01 9. Supervisors: Dr. Vu Thi Thanh Huong - Institute of Linguistics 10. Summary of the findings of the thesis: Our thesis is the first step to find out the specific language in the PR activities in Vietnam at present, so the main task that we need to do is find out its characteristics, differences in the language used in this activity. Despite its many limitations, but this thesis has achieved a certain number of results, namely: - Identify and classify the type of PR activities in Vietnam at present under the different classification criteria. - Find out what factors affect language use in PR - Identify the basic features of language use in two-channel PR print and television programs - Identify the information structure, information focus in PR - Describe how the argument in PR 11. Practical applicability, if any: Our studies in this thesis makes the PR activities in the field understand the specific language for building PR articles, public relations programs to suit every purpose, strategy, period ... different PR segment of the business and achieving the most effective PR.
