Thesis information "Initial study of some linguistic characteristics in PR (Public Relations) activities in Vietnam today" by HVCH Nguyen Thi Thu Huyen.1. Full name of student: Nguyen Thi Thu Huyen 2. Gender: Female 3. Date of birth: April 5, 1984 4. Place of birth: Phu Ninh - Phu Tho 5. Decision to recognize student No.: 2463/2006/QD/XHNV-KH&SDH dated November 3, 2006 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: Extension of 01 year 7. Thesis topic: Initial research on some linguistic characteristics in PR (Public Relations) activities in Vietnam today. 8. Major: Linguistics; Code: 60 22 01 9. Scientific supervisor: Associate Professor, Dr. Vu Thi Thanh Huong - Institute of Linguistics 10. Summary of the results of the thesis: Our thesis is the first step in understanding the linguistic characteristics of PR activities in Vietnam today, so the main task that we need to do is to find out the characteristics and differences in the use of language in this activity. Although there are still many limitations, this thesis has achieved certain results, which are: - Identifying and classifying the types of PR activities in Vietnam today according to different classification criteria. - Find out the factors affecting the use of language in PR activities - Identify the basic characteristics in the use of PR language in two channels: written newspapers and television programs - Identify the information structure and information focus in PR activities - Describe the argumentation methods in PR activities 11. Practical applicability: Our research in this thesis helps those working in the PR field understand the characteristics of PR language to build PR articles and programs suitable for each purpose, strategy, different PR stages... of the enterprise and achieve the best PR results.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thu Huyen 2. Sex: Female 3. Date of birth: April 5, 1984 - 4. Place of birth: Phu Ninh – Phu Tho 5. Admission decision number: 2463/2006/QD/XHNV-KH Dated November 3, 2006 of Rector of the University of Social Sciences and Humanities, Hanoi National 6. Changes in academic process: 01-year extension 7. Official thesis title: The first step to learn some specific language in the PR (public relations) in Vietnam today 8. Major: Linguistics . Code: 60 22 01 9. Supervisors: Dr. Vu Thi Thanh Huong - Institute of Linguistics 10. Summary of the findings of the thesis: Our thesis is the first step to find out the specific language in the PR activities in Vietnam at present, so the main task that we need to do is find out its characteristics, differences in the language used in this activity. Despite its many limitations, but this thesis has achieved a certain number of results, namely: - Identify and classify the type of PR activities in Vietnam at present under the different classification criteria. - Find out what factors affect language use in PR - Identify the basic features of language use in two-channel PR print and television programs - Identify the information structure, information focus in PR - Describe how the argument in PR 11. Practical applicability, if any: Our studies in this thesis makes the PR activities in the field understand the specific language for building PR articles, public relations programs to suit every purpose, strategy, period ... different PR segment of the business and achieve the most effective PR.
