TTLV: Factors affecting domestic tourists' decision to choose Binh Lieu tourist destination

1. Student's full name:Phung Thi Ngan
2. Gender:Female
3. Date of birth:29/01/1999
4. Place of birth:Quang Ninh
5. Decision to recognize student number:4058/2022/QD-XHNV dated December 28, 2022 President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Are not
7. Thesis topic: Factors affecting domestic tourists' decision to choose Binh Lieu as a tourist destination.
8. Major:Travel; Code: 8810101.01
9. Scientific instructor:Assoc.Prof.Dr. Pham Hong Long, University of Social Sciences and Humanities, VNU
10. Summary of thesis results:
The research results have shown the factors affecting the decision to choose Binh Lieu destination of domestic tourists. Data analysis methods: descriptive statistics, Cronbach's Alpha reliability test, EFA exploratory factor analysis, linear regression analysis were used. The results showed that there are six factors affecting the decision to choose destination of domestic tourists, arranged in order of importance, respectively: (1) destination image, (2) travel motivation, (3) perception of tourist destination, (4) reference group, (5) communication (6) tour price.
11. Practical application
The research results are a reliable source of data for local authorities, travel agencies, and accommodation businesses on factors affecting the decision to choose a tourist destination, helping them grasp consumer behavior, tourism activities of the destination, and evaluate the strengths and weaknesses of tourism products. From there, policy implications are proposed to meet the needs and desires of tourists, while attracting more domestic tourists to Binh Lieu.
12. Further research directions
Firstly, it is possible to choose other research sites with large survey samples to find out the factors affecting the choice of domestic tourists. Secondly, expand the scope of research to include other factors that can affect the decision to choose Binh Lieu tourist destination of domestic tourists thanks to the tour booking location, tourism products in Binh Lieu, tourists' preferences, etc. to find the most optimal model to serve the measurement of domestic tourists' choice of Binh Lieu tourist destination.
 

1. Full name:Phung Thi Ngan
2. Sex:Female
3. Date of birth:January 29, 1999
4. Place of birth:Quang Ninh
5. Student recognition decision No.4058/QD-XHNV dated December 28, 2022 Principal of University of Social Sciences and Humanities, Hanoi National University
6. Changes in the training process:None
7. Thesis title:Factors affecting the decision of selecting Binh Lieu destination for domestic tourists
8. Major:Tourism Code: 8810101.01
9. Scientific supervisor:Assoc. Professor, Dr. Pham Hong Long, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
The research results have shown the factors influencing the decision to choose Binh Lieu as a destination for domestic tourists. The data analysis methods used include descriptive statistics, Cronbach's Alpha reliability testing, exploratory factor analysis (EFA), and linear regression analysis. The results indicate that there are six factors affecting domestic tourists' decision to choose Binh Lieu as a destination, ranked in order of importance as follows: (1) destination image, (2) travel motivation, (3) perception of the tourism destination, (4) reference groups, (5) media, and (6) tour prices.
11. Practical applicability
The research results are a reliable source of data for local authorities, travel agencies, and accommodation businesses on factors affecting the decision to choose a tourist destination, helping them grasp consumer behavior and tourism activities of the destination and evaluate the strengths and weaknesses of tourism products. From there, policy implications are proposed to meet the needs and desires of tourists while attracting more domestic tourists to Binh Lieu.
12. Future research directions:
Firstly, it is possible to choose other research sites with large survey samples to determine the factors affecting the choice of domestic tourists. Secondly, expand the scope of research to include other factors that can affect the decision to choose Binh Lieu as a tourist destination for domestic tourists, thanks to the tour booking location, tourism products in Binh Lieu, tourists' preferences, etc., to find the most optimal model to serve the measurement of domestic tourists' choice of Binh Lieu as a tourist destination.