1. Student's full name:Phung Thi Ngan
2. Gender:Female
3. Date of birth:29/01/1999
4. Place of birth:Quang Ninh
5. Decision number for student admission:Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Are not
7. Thesis title: Factors influencing the decision of domestic tourists to choose Binh Lieu as a tourist destination.
8. Major:Tourism; Code: 8810101.01
9. Scientific supervisor:Assoc. Prof. Dr. Pham Hong Long, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
The research results have identified the factors influencing the decision of domestic tourists to choose Binh Lieu as their destination. Data analysis methods used included descriptive statistics, Cronbach's Alpha reliability test, exploratory factor analysis (EFA), and linear regression analysis. The results showed that six factors influencing the decision of domestic tourists to choose a destination were ranked in order of importance as follows: (1) destination image, (2) travel motivation, (3) perception of the tourist destination, (4) reference group, (5) media, and (6) tour price.
11. Practical applications
The research findings provide a reliable data source for local authorities, travel agencies, and accommodation businesses regarding factors influencing destination choices. This helps them understand consumer behavior and tourism activities at the destination, and assess the strengths and weaknesses of tourism products. From this, policy implications can be proposed to meet the needs and desires of tourists, while also attracting more domestic tourists to Binh Lieu.
12. Future research directions
Firstly, it is possible to select different research sites with a larger survey sample size to identify factors influencing the choices of domestic tourists. Secondly, the research scope should be expanded to include other factors that may influence domestic tourists' decisions to choose Binh Lieu as a tourist destination, such as the tour booking location, tourism products in Binh Lieu, tourist preferences, etc., in order to find the most optimal model for measuring domestic tourists' choices regarding Binh Lieu as a tourist destination.
INFORMATION ON MASTER'S THESIS
1. Full name:Phung Thi Ngan
2. Sex:Female
3. Date of birth:January 29, 1999
4. Place of birth:Quang Ninh
5. Student recognition decision No.4058/QD-XHNV dated December 28, 2022 Principal of University of Social Sciences and Humanities, Hanoi National University
6. Changes in the training process:None
7. Thesis title:Factors affecting the decision of selecting Binh Lieu destination for domestic tourists
8. Major:Tourism Code: 8810101.01
9. Scientific supervisor:Assoc. Professor, Dr. Pham Hong Long, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
The research results have shown the factors influencing the decision to choose Binh Lieu as a destination for domestic tourists. The data analysis methods used include descriptive statistics, Cronbach's Alpha reliability testing, exploratory factor analysis (EFA), and linear regression analysis. The results indicate that there are six factors affecting domestic tourists' decision to choose Binh Lieu as a destination, ranked in order of importance as follows: (1) destination image, (2) travel motivation, (3) perception of the tourism destination, (4) reference groups, (5) media, and (6) tour prices.
11. Practical applicability
The research results are a reliable source of data for local authorities, travel agencies, and accommodation businesses on factors affecting the decision to choose a tourist destination, helping them grasp consumer behavior and tourism activities of the destination and evaluate the strengths and weaknesses of tourism products. From there, policy implications are proposed to meet the needs and desires of tourists while attracting more domestic tourists to Binh Lieu.
12. Future research directions:
Firstly, it is possible to choose other research sites with large survey samples to determine the factors affecting the choice of domestic tourists. Secondly, expand the scope of research to include other factors that can affect the decision to choose Binh Lieu as a tourist destination for domestic tourists, thanks to the tour booking location, tourism products in Binh Lieu, tourists' preferences, etc., to find the most optimal model to serve the measurement of domestic tourists' choice of Binh Lieu as a tourist destination.
