TTLV: Developing tourism products associated with events in Ninh Binh

1. Student's full name:Pham Thi Thao
2. Gender:Female
3. Date of birth: 21/03/1999
4. Place of birth:Nam Giang, Tho Xuan, Thanh Hoa
5. Decision to recognize student number:4058/2022/QD-XHNV dated December 28, 2022 President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Are not
7. Thesis topic: Developing tourism products associated with events in Ninh Binh.
8. Major:Travel; Code: 8810101.01
9. Scientific instructor:Dr. Trinh Le Anh, University of Social Sciences and Humanities, VNU
10. Summary of thesis results:
The study focuses on the development of event-related tourism products in Ninh Binh, applying a qualitative research method with the combination of Butler's TALC model (Tourism Destination Life Cycle) (1980), Donald Getz's theoretical framework "Event Tourism" (2008), and Freeman's Stakeholder Theory (1984). This method provides a comprehensive theoretical foundation for in-depth analysis of related aspects. Research data were collected through in-depth semi-structured interviews with five main groups, including local communities, tourism businesses, event organizers, local authorities, and tourists. The research results emphasize that the development of event-related tourism products requires the establishment of effective cooperation mechanisms among stakeholders to ensure the harmony of interests. At the same time, the application of advanced management tools and the development of long-term strategies, based on local cultural characteristics and resources, are important factors to promote sustainable development. The study also identified that event-based tourism products in Ninh Binh are currently at the development stage in the TALC model, providing a basis for proposing innovative strategies to enhance the quality of visitor experiences through innovation in event design and organization.
11. Practical application
The practical applicability of this study is demonstrated in providing specific and scientifically based solutions for the development of event-related tourism products in Ninh Binh. Firstly, the study helps stakeholders identify the current development stage of tourism products, thereby orienting appropriate strategies such as improving management, enhancing service quality, and optimizing local resources. Secondly, through analyzing the roles and relationships between groups such as local communities, tourism businesses, event organizers, authorities, and tourists, the study proposes effective cooperation mechanisms to enhance community participation and increase benefits. Thirdly, the research results are the basis for building creative event organization models that both exploit the cultural values ​​and unique landscapes of Ninh Binh and meet the diverse needs of tourists. Ultimately, the study provides useful data and strategic guidance to managers and policy makers, supporting the development of long-term sustainable event-based tourism development plans.
12. Further research directions
Further research directions for the topic may focus on the following aspects:
Building a model for developing tourism products associated with specific events in Ninh Binh: Further research on designing cultural, historical, and natural events, suitable for local characteristics, to enhance the attractiveness of the destination.
Assess the economic, social, and environmental impacts of event-related tourism products: Analyze the contribution of this type of tourism to local sustainable development, and assess risks and ways to mitigate them.
Applying technology in event organization and management: Learn how to use technology, especially digital solutions such as virtual reality (VR), augmented reality (AR), or online event management platforms to enhance customer experience.
Research the behavior and needs of specific tourist groups: Focus specifically on international tourist segments or potential customer groups to design products that suit diverse tastes.
Comparison with event tourism models at other domestic and foreign destinations: Learning from experiences of similar destinations to apply creative solutions into practice in Ninh Binh.
Building a policy mechanism to support the development of tourism associated with events: Research and propose management, funding, and public-private partnership (PPP) policies to promote sustainable and effective development.
13. Those published works are related to the thesis
 

1. Full name:Pham Thi Thao
2. Sex:Female
3. Date of birth:March 21, 1999
4. Place of birth:Nam Giang, Tho Xuan, Thanh Hoa
5. Student recognition decision No.4058/2022/QD-XHNV dated December 28, 2022 Principal of University of Social Sciences and Humanities, Hanoi National University
6. Changes in the training process:None
7. Thesis title: Developing Event Tourism Product In Ninh Binh
8. Major:Tourism Code: 8810101.01
9. Scientific supervisor:Dr. Trinh Le Anh, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
The study focuses on the development of tourism products associated with events in Ninh Binh, employing a qualitative research method combined with Butler's (1980) TALC model (Tourism Area Life Cycle), Donald Getz's (2008) "Event Tourism" framework, and Freeman's (1984) Stakeholder Theory. This methodology provides a comprehensive theoretical foundation for an in-depth analysis of relevant aspects. Data was collected through semi-structured in-depth interviews with five key groups: local communities, tourism businesses, event organizers, local authorities, and tourists. The study highlights that developing tourism products associated with events requires establishing effective collaboration mechanisms among stakeholders to ensure balanced benefits. Furthermore, the application of advanced management tools and the formulation of long-term strategies based on local cultural and natural resources are critical for promoting sustainable development. The research also identifies that tourism products associated with events in Ninh Binh are currently in the development phase according to the TALC model, providing a basis for apparent improvement strategies to enhance tourist experiences through innovative design and event organization..
11. Practical applicability
The practical applicability of this study is reflected in providing specific, scientifically grounded solutions for developing tourism products associated with events in Ninh Binh. Firstly, the research aids stakeholders in identifying the current development stage of tourism products, thereby guiding suitable strategies such as improving management, enhancing service quality, and optimizing local resources. Secondly, by analyzing the roles and relationships among groups such as local communities, tourism enterprises, event organizers, authorities, and tourists, the study proposes effective collaboration mechanisms to strengthen community involvement and increase shared benefits. Thirdly, the findings form the basis for creating innovative event organization models that both leverage the cultural and unique landscape values ​​of Ninh Binh and cater to the diverse needs of tourists. Finally, the research provides valuable data and strategic guidance for managers and retaining, supporting the formulation of long-term sustainable development plans for tourism products associated with events.12. Future research direction
12. Future research on this topic can focus on the following aspects:
Developing models for tourism products associated with unique events in Ninh Binh, focusing on designing cultural, historical, and natural events tailored to local characteristics to enhance destination appeal.
Assessing the economic, social, and environmental impacts of tourism products associated with events, analyzing their contributions to sustainable development while evaluating risks and mitigation measures.
Applying technology in event organization and management, particularly digital solutions such as virtual reality (VR), augmented reality (AR), and online event management platforms to enhance customer experiences.
Studying the behaviors and needs of specific tourist groups, with particular attention to international tourists or potential customer segments, to design products that align with diverse preferences.
Comparing event tourism models at other domestic and international destinations, learning from similar sites to apply innovative solutions in Ninh Binh.
Developing policies to support tourism products associated with events, exploring and promoting management, funding, and public-private partnership (PPP) mechanisms to promote sustainable and effective development.
13. Published works related to the thesis