1. Student's full name:Le Thi Hoai Thu
2. Gender:Female
3. Date of birth:15/05/1993
4. Place of birth:Hanoi
5. Decision to recognize student number:4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:Are not
7. Thesis topic: "Application of scientific and technological information in the management of products with geographical indications - Case study of Son La Coffee"
8. Major:Science and Technology Management (Research Orientation); Code: 834 04 12.01
9. Scientific instructor:Dr. Hoang Thi Hai Yen, Faculty of Management Science, University of Social Sciences and Humanities.
10. Summary of thesis results:
Along with the strong development of the economy, the explosion of information technology, the trend of consumers using linking tools to search and trace the origin of products is also increasing. Therefore, the application of scientific and technological information technology by producers, management units, and businesses to manage and develop safe food supply chains is becoming more and more popular. The application of scientific and technological information technology has contributed to creating a strong change in the awareness and actions of society in improving management efficiency in order to produce and supply the market with agricultural products that ensure food safety and hygiene standards according to the value chain. Agricultural products are the main products of many localities. Due to their special quality and product characteristics with regional cultural and historical characteristics, agricultural products bearing geographical names are often protected by intellectual property rights in the forms of: Geographical indications, certification marks, and collective marks. In order for products to become a product brand after being protected by intellectual property rights and accepted by consumers, one of the issues that needs attention is to apply scientific and technological information to enhance the commercial value of intellectual property rights of the product, or in other words, to enhance reputation, ensure quality with clear and transparent origin, thereby enhancing the value and competitiveness of the product, contributing to improving production and business efficiency for enterprises and increasing income for people when participating in the production, supply and consumption chain of products through product brand management and development activities.
The research has clarified the theoretical basis and assessed the current status of applying scientific and technological information to the management of products with geographical indications "Son La Coffee", thereby pointing out some limitations that need to be improved such as: The construction and maintenance of the website of products with geographical indications "Son La Coffee" to provide information to all subjects inside and outside the province has not received due attention; The quality of scientific and technological information work in the management of the Brand Identity of products with geographical indications "Son La Coffee" is not high; The use of scientific and technological information to manage the quality of products with geographical indications "Son La Coffee" still has many shortcomings due to lack of equipment and human resources for implementation; The application of scientific and technological information in promoting the commercialization of products with geographical indications "Son La Coffee" has not met the requirements; The provision of scientific and technological information to serve the management of geographical indications of “Son La Coffee” by the Provincial Center for Information and Application of Science and Technology is still limited; Training and coaching on scientific and technological information has not received due attention.
Based on the analysis of the current situation, the project has developed groups of solutions to increase the effectiveness of applying scientific and technological information to the management of products with the geographical indication "Son La Coffee", including: Building and maintaining a website to provide information on products with the geographical indication "Son La Coffee"; Improving the quality of scientific and technological information in the management of the Brand Identity System with the geographical indication "Son La Coffee"; Increasing the use of information technology in monitoring the quality of products with the geographical indication "Son La Coffee"; Promoting the application of scientific and technological information in activities to promote the brand with the geographical indication "Son La Coffee"; Solutions to increase investment in facilities and equipment for the Center for Scientific and Technological Information of Son La province; Solutions to promote training and coaching on scientific and technological information.
These are feasible groups of solutions to contribute to promoting the application of scientific and technological information in the management of products bearing the geographical indication "Son La Coffee" in the coming period.
11. Practical application:
Through theoretical research, survey and assessment of the current status of applying scientific and technological information in managing products with geographical indications "Son La Coffee", the topic recommends relevant sectors, organizations and individuals to refer to and apply in practice in perfecting the state management of key product brands bearing the geographical names of Son La province in general and products with geographical indications "Son La Coffee" in particular; contributing to the sustainable and effective socio-economic development of the province in the following stages.
12. Further research directions:Do not have
13. Published works related to the thesis:Do not have
INFORMATION ON MASTER'S THESIS
1.Student's full name:Le Thi Hoai Thu
2. Gender:Female
3. Date of birth:May 15,1993
4. Place of birth:Hanoi
5. Student recognition decision number:4058/2022/QD-XHNV dated December 28,2022 of the University of Social Sciences and Humanities, Hanoi National University.
6. Changes in academic process:No
7.Official thesis title: Applying digital technology in management and use of teaching and learning equipment (A case study of the University of Social Sciences and Humanities, Vietnam National University).
8. Major:Science and Technology Management (Research orientation);
Code: 834041201
9.Supervisors:PhD. Hoang Thi Hai Yen
10.Summary of the findings of the thesis:
Along with the strong development of the economy and the explosion of information technology, the trend of consumers using linking tools to search and trace of consumers using linking tools to search and trace product origins is also increasing. Therefore, it is becoming more and more common for producers, management units, and businesses to apply scientific and technological information technology to manage and develop safe food supply chains. The application of science and technology to manage and develop safe food supply chains. The application of science and technology information technology has contributed to creating a strong change in society's awareness and action on improving management efficiency to produce and supply to the market products. Agricultural products ensure food safety and hygiene standards along the value chain. Agricultural products are the main products of many localities. Due to their specific quality and product characteristics that bear the cultural and historical characteristics that bear the cultural and historical characteristics of the region, agricultural products bearing geographical names are often protected by intellectual property rights in the following forms: Geographical indications, labels, certification marks, collective marks. In order for products, after being protected by intellectual property rights, to become a product brand and accepted by consumers, one of the things that needs attention is to apply scientific and technological information to enhance the commercial value of intellectual property rights of products, or in other words, enhance reputation, ensure quality with a clear and transparent origin, thereby enhancing value and productivity of products, contributing to production and business efficiency for businesses and increasing income for people when participating in the production, supply and consumption chain of products through product brand management and development activities.
The research has clarified the theoretical basis and assessed the current status of applying scientific and technological information to the management of products with geographical indications "Son La Coffee", thereby pointing out some limitations that need to be improved such as: The construction and maintenance of the website of products with geographical indications "Son La Coffee" to provide information to all subjects inside and outside the province has not received due attention; The quality of scientific and technological information work in the management of the Brand Identity of products with geographical indications "Son La Coffee" is not high; The use of scientific and technological information to manage the quality of products with geographical indications "Son La Coffee" still has many concerns due to lack of equipment and human resources for implementation; The application of scientific and technological information in promoting the commercialization of products with geographical indications "Son La Coffee" has not met the requirements; The provision of scientific and technological information to serve the management of geographical indications “Son La Coffee” by the Center for Information and Application of Science and Technology of the province is still limited; Training and coaching on scientific and technological information has not received due attention.
Based on the analysis of the current situation, the topic has developed groups of solutions to increase the effectiveness of applying scientific and technological information to the management of products with geographical indications “Son La Coffee”, including: Building and maintaining a website to provide information on products with geographical indications “Son La Coffee”; Improving the quality of scientific and technological information in the management of Brand Identity System with geographical indications “Son La Coffee”; Increasing the use of information technology in monitoring the quality of products with geographical indications “Son La Coffee”; Promoting the application of scientific and technological information in activities to promote the brand with geographical indications “Son La Coffee”; Solutions to increase investment in facilities and equipment for the Science and Technology Information Center of Son La province; Solutions to promote training and coaching on science and technology information.
These are feasible groups of solutions to contribute to promoting the application of science and technology information in the management of products with geographical indications "Son La Coffee" in the coming period.
11. Practical applicability:
Through researching the theoretical basis, surveying and evaluating the current status of the application of science and technology information in the management of products bearing the geographical indication “Son La Coffee”, the project recommends that industries and organizations and relevant individuals for reference to apply into practice in improving state management of key product brands bearing geographical names of Son La province in general and products bearing geographical indications “Son La Coffee” in particular; contributing to the province's socio-economic development in a sustainable and effective manner in the next stages
12. Future rearch directions:None
13. Published works related to the thesis:None
