Information on the thesis "Assessment of tourism products for MICE tourists at 5-star hotels in Da Nang City" by graduate student Bui Thi Tien, majoring in Tourism Studies.1. Student's Full Name: Bui Thi Tien 2. Gender: Female 3. Date of Birth: December 23, 1984 4. Place of Birth: Tam Xuan Commune, Nui Thanh District, Quang Nam Province 5. Decision No. 1528 dated October 14, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Evaluation of tourism products for MICE tourists at 5-star hotels in Da Nang City. 8. Major: Tourism Studies 9. Scientific Advisor: Assoc. Prof. Dr. Tran Thi Minh Hoa, University of Social Sciences and Humanities, Hanoi. 10. Summary of Thesis Results: The research process of this thesis can be summarized through the following basic contents: Theoretically: The thesis introduced and analyzed theories on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists, such as the concept, consumption behavior of MICE tourists, and the significance of this customer segment for hotel business operations. The thesis systematized and clarified issues related to products for MICE tourists, such as the concept, characteristics, and factors influencing the creation of products for MICE tourists in hotels. It also presented a system of criteria for evaluating products for MICE tourists and methods for evaluating MICE product systems. Based on the application of this theory in the practical context of products at 5-star hotels, specifically Furama Resort and HAGL Plaza Hotel, the thesis evaluates and proposes solutions to improve this product system. In terms of empirical research: The thesis synthesized a quantity of information and data related to the product systems at the first two 5-star hotels in Da Nang City, Furama and Hoang Anh Gia Lai, combined with a survey of 300 questionnaires, of which 279 were collected from MICE guests attending 3 events/hotels to obtain objective customer assessments. Through this, accurate assessments were drawn to show the current state of the product systems for MICE guests at 5-star hotels in the city. In terms of solutions and recommendations: Based on tourism product theory, the characteristics of MICE tourists, data sources, and assessments of the current situation, as well as the orientations and trends of MICE tourism development in Da Nang and 5-star hotels, the thesis has made specific proposals for improving these products by supplementing and diversifying services, perfecting factors affecting product creation, and making some recommendations related to state management agencies on tourism at the central and local levels. 11. Practical application: The thesis has presented a system of solutions to improve the product system for MICE tourists in Da Nang based on assessments from the criteria of the Vietnam National Administration of Tourism and customer evaluations. Therefore, these solutions are quite relevant to the current conditions of 5-star hotels in Da Nang and can be applied.
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Tien 2. Gender: Female 3. Date of birth: December 23,1984. 4. Place of birth: Tam Xuan, Nui Thanh, Quang Nam. 5. Admission decision number: 1528. Dated: 14Oct., 2009, approved by the Rector of the University of Social Sciences and Humanities, Vietnam National University Hanoi 6. Changes in academic process: (List the forms of change and corresponding times) Official thesis title: Evaluation of tourism products for MICE at five – star hotel in Danang city. Major: Tourism 9. Code: 10. Supervisors: Asst. Pro. -Dr. Tran Thi Minh Hoa. University of Social Sciences and Humanities, Hanoi. (Full name, academic title and degree) Summary of the findings of the thesis: In theory: Thesis introduction and analysis of MICE tourists object to the concept, consumer behavior of MICE, the significance of this kind of guests with the hotel's business. This thesis has systemed and clarified issues related to the product for MICE as: the concept, characteristics, factors affecting the products for MICE in the hotel. It also includes the system of evaluation criteria for MICE's products and methods to evaluate MICE products system. On the basis of the application of this theory in practical conditions of product specific 5-star Furama Resort and HAGL Plaza to evaluate and propose solutions to improve system products. In research: This thesis has collected a lot of information and data related to the product system at the two first five-star hotels Furama Da Nang and Hoang Anh Gia Lai, combined with the survey of 300 questionaires for MICE and received 279 feedbacks from attending three events/hotels for the objective evaluation. Thereby shows the actual status of the current product for MICE in 5-star hotel in the city how looks like at present. Solutions and proposals: On the basis of the theory of tourism products, MICE source characteristics, sources of data and the assessment of the current situation, as well as the orientation, development trends of MICE in Da Nang with the hotel's 5 stars, the thesis has made specific proposals for the improvement of the products such as: addition, diversification of services, improvement of the factors that affect the product and some related recommendations to the tourist state management at the central and local. (Summarize them with stress on the new findings, if any) Practical applicability, if any: Thesis shows the solutions system for MICE products in Da Nang based on the evaluation criteria of the Vietnam National Administration of Tourism and customer reviews. Therefore this solution is quite applicable with the condition of the 5-star hotel in Danang
