Thesis information "Evaluation of tourism products for MICE tourists at 5-star hotels in Da Nang City" by HVCH Bui Thi Tien, majoring in Tourism Studies.1. Full name of student: Bui Thi Tien 2. Gender: Female 3. Date of birth: December 23, 1984 4. Place of birth: Tam Xuan commune - Nui Thanh district - Quang Nam province 5. Decision to recognize student No. 1528 dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Evaluation of tourism products for MICE tourists at 5-star hotels in Da Nang City. 8. Major: Tourism Studies 9. Scientific supervisor: Associate Professor, Dr. Tran Thi Minh Hoa. University of Social Sciences and Humanities, Hanoi. 10. Summary of the results of the thesis: The research process of the thesis can be summarized through the following basic contents: In terms of theory: The thesis has introduced and analyzed theories about MICE tourists such as concepts, consumption behavior of MICE guests, the significance of this source of guests to the hotel's business activities. The thesis has systematized and clarified issues related to products for MICE tourists such as concepts, characteristics, factors affecting the creation of products for MICE guests in hotels. At the same time, it also proposed a system of criteria to evaluate products for MICE tourists and methods to evaluate the product system for MICE guests. Based on the application of this theory in practical conditions of 5-star hotel products, specifically Furama resort and HAGL Plaza hotel, to evaluate and propose solutions to perfect this product system. In terms of empirical research: The thesis has compiled a number of information and data related to the product system at the first two 5-star hotels in Da Nang City, Furama and Hoang Anh Gia Lai, combined with the investigation of 300 ballots, 279 of which were collected from MICE guests attending the 3 events/hotels above to have objective assessments from customers. Thereby, authentic assessments are drawn showing the current status of the product system for MICE guests at 5-star hotels in the city. In terms of solutions and recommendations, based on the theory of tourism products, characteristics of MICE visitors, data sources and assessments of the current situation, as well as the orientations and trends in the development of MICE visitors in Da Nang and 5-star hotels, the thesis has made specific proposals for the completion of these products in terms of supplementing and diversifying services, completing factors affecting product creation and some recommendations related to state management agencies on tourism at the central and local levels. 11. Practical applicability: The thesis has proposed a system of solutions to complete the product system for MICE tourists in Da Nang based on the assessment of the criteria of the General Department of Tourism and customer assessments. Therefore, these solutions are quite suitable for the actual conditions of 5-star hotels in Da Nang and can be applied.
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Tien 2. Gender: Female 3. Date of birth: December 23,1984. 4. Place of birth: Tam Xuan, Nui Thanh, Quang Nam. 5. Admission decision number: 1528. Dated: 14Oct., 2009, approved by the Rector of the University of Social Sciences and Humanities, Vietnam National University Hanoi 6. Changes in academic process: (List the forms of change and corresponding times) Official thesis title: Evaluation of tourism products for MICE at five – star hotel in Danang city. Major: Tourism 9. Code: 10. Supervisors: Asst. Pro. -Dr. Tran Thi Minh Hoa. University of Social Sciences and Humanities, Hanoi. (Full name, academic title and degree) Summary of the findings of the thesis: In theory: Thesis introduction and analysis of MICE tourists object to the concept, consumer behavior of MICE, the significance of this kind of guests with the hotel's business. This thesis has systemed and clarified issues related to the product for MICE as: the concept, characteristics, factors affecting the products for MICE in the hotel. It also includes the system of evaluation criteria for MICE's products and methods to evaluate MICE products system. On the basis of the application of this theory in practical conditions of product specific 5-star Furama Resort and HAGL Plaza to evaluate and propose solutions to improve system products. In research: This thesis has collected a lot of information and data related to the product system at the two first five-star hotels Furama Da Nang and Hoang Anh Gia Lai, combined with the survey of 300 questionaires for MICE and received 279 feedbacks from attending three events/hotels for the objective evaluation. Thereby shows the actual status of the current product for MICE in 5-star hotel in the city how looks like at present. Solutions and proposals: On the basis of the theory of tourism products, MICE source characteristics, sources of data and the assessment of the current situation, as well as the orientation, development trends of MICE in Da Nang with the hotel's 5 stars, the thesis has made specific proposals for the improvement of the products such as: addition, diversification of services, improvement of the factors that affect the product and some related recommendations to the tourist state management at the central and local. (Summarize them with stress on the new findings, if any) Practical applicability, if any: Thesis shows the solutions system for MICE products in Da Nang based on the evaluation criteria of the Vietnam National Administration of Tourism and customer reviews. Therefore this solution is quite applicable with the condition of the 5-star hotel in Danang
