MASTER'S THESIS INFORMATION
1. Student's full name:Trinh My Huong
2. Gender: Female
3. Date of birth: December 26, 1990
4. Place of birth: Thanh Hoa
5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: Thesis extension 2 times
7. Thesis topic name:“Developing electronic newspaper audience through Fanpage”
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Dr. Le Thi Nha– Lecturer at Academy of Journalism and Communication
10. Summary of thesis results:
- Closely following the research axis oriented by the topic, from the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem. That is the relationship between Facebook Fanpage and electronic newspapers in the issue of public development and the role of public development through Fanpage - an inevitable trend in the development of modern journalism.
- With the aim of studying the development of the electronic newspaper audience through Fanpage activities on Facebook, the thesis conducted a survey, described and analyzed the use of forms and content to reach the public on the Fanpages of Thanhnien.vn and Tuoitre.vn from January 2017 to August 2017. In addition, through the investigation and survey of the news receiving and sharing habits of 305 readers on Facebook, the thesis systematized the analysis to know the effective operation methods of Fanpages, pointed out the effectiveness and the problems raised. Thereby, making recommendations and proposing solutions to help Vietnamese electronic newspapers attract a larger potential audience on the social network Facebook.
- The thesis affirms that the effective development of Fanpage will bring electronic newspapers a significant amount of public. Electronic newspapers today want to catch up with new media trends and do not want to lose their public, they must have a strategy to cooperate with Facebook in an invested and professional way in both content and form, quality. Besides, press agencies also need to fulfill their responsibilities in managing the public on Facebook to be able to perform well the role of guiding and developing the public in the current trend of world integration. The thesis is based on the results of synthesis, analysis, evaluation and actual survey of electronic newspaper Fanpages that are operating very effectively today, hoping to contribute to orienting the way to develop electronic newspaper audiences through Fanpage in the most correct way for press agencies in general and electronic newspapers in particular.
11. Practical application:
The research results can be applied in press agencies, media organizations, especially electronic newspapers, in orienting the most effective way to develop the public through Fanpage.
12. Further research directions:
From the results of this research, it is possible to deploy further research directions such as methods for developing social networks, especially Facebook, in developing and orienting the public quickly and accurately.
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Trinh My Huong 2. Sex: Female
3. Date of birth: 26thDecember 1990 4. Place of birth: Thanh Hoa
5. Decision of student recognition No. 3215/2014 /QD-XHNV-SDH, date: December 31, 2014, of the Principal of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: Adjourn the thesis twice
7. Thesis title: Increase readership of online newspaper via Fan Page
8. Major: Journalism Code: 60.32.01.01
9. Supervisor: PhD. Le Thi Nha - Lecturer of Academy of Journalism & Communication
10. Summary of these results:
- Based on the topic-oriented research and the theories of journalism, the thesis has analyzed, synthesized, explained and built the theoretical basis related to the research issue. The thesis indicates the relationship between Facebook Fan Pages and online newspapers in readership growth and the role of readership growth through Fan Pages - an indispensable trend in the development of modern journalism.
- For the purpose of researching the readership growth of the online newspapers via Facebook Fan Pages, the thesis has described and analyzed how to approach the audience on Fan Pages of Thanhnien.vn and Tuoitre.vn, which is the result of a survey conducted from January 2017 to August 2017. In addition, the thesis also indicates the habit of receiving and sharing news of 305 facebook users, systematizes the data to know how to run an effective facebook page, thus recommending and suggesting how Vietnam online newspapers attract more potential audience on facebook.
- The thesis affirms that an effective development of Fan Page will increase the readership of online newspapers. Nowadays, online newspapers have to build a comprehensive strategy of cooperation with Facebook in order to catch up with new trends and maintain the number of their readers. In addition, the press agencies should well perform their responsibilities in managing the public on Facebook so that they can well perform their role of orienting and developing the public in the trend of global integration. The thesis is based on the combined results, analyses, evaluations and surveys of some successful online newspapers' Fan Pages, which is expected to contribute to the readership growth of the press agencies in general and online newspapers in particular through Fan Pages.
11. Practical Applicability:
The research results can be applied in the press, media organizations, especially online newspapers in effectively orienting the readership growth through a Fan Page.
12. Further research directions:
Based on the research results, it is possible to develop further research directions such as methods of social networking development, especially Facebook, in increasing the audience and orienting the public successfully.
13. Thesis-related publications:
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