1. Student's full name: Nguyen Thi Ngoc Van 2. Gender: Female
3. Date of birth: May 26, 1998
4. Place of birth: An Quy Commune, Quynh Phu District, Thai Binh Province
5. Decision No. 2705/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None
7. Thesis Title: Marketing Communication Management in Self-Help Book Companies – A Survey of Thai Ha Book Joint Stock Company and Nha Nam Culture and Communication Joint Stock Company
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Dr. Do Anh Duc, Lecturer at the University of Social Sciences and Humanities (Vietnam National University, Hanoi)
10. Summary of thesis results: Based on the systematization of theoretical issues related to the topic, the thesis surveys the current state of marketing communication management at Thai Ha Book Joint Stock Company and Nha Nam Culture and Communication Joint Stock Company, evaluates successes and limitations; and proposes solutions and recommendations to improve the quality of marketing communication management at companies selling self-help books.
11. Practical Applicability: From the analysis of practical problems in marketing communication management at two self-help book companies, as well as the solutions presented in this thesis, businesses selling self-help books in particular, and businesses selling books for young people in general, in the Vietnamese market today will see the current situation and thus develop better solutions in their company's marketing communication management process.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Nguyen Thi Ngoc Van ............... ……………………….2. Sex: Female
3. Date of birth: May 26th, 1998
4. Place of birth: An Quy Commune, Quynh Phu District, Thai Binh Province
5. Admission decision number: No. 2705/QD-XHNV Dated on December 24th, 2020
6. Changes in academic process: No
7. Official thesis title: Marketing communication management at companies dealing in self-help books – Do research on Thai Ha Book Joint Stock Company and Nha Nam Publishing and Communications joint stock company.
8. Major: The Faculty of Journalism and Communication Management………9. Code: Pilot
10. Supervisors: Dr. By Anh Duc, Lecturer at University of Social Sciences and Humanities (Han Noi National University)
11. Summary of the findings of the thesis: On the basis of systematizing the theoretical issues related to the topic, the thesis investigates the current situation of marketing communications management at Thai Ha Book Joint Stock Company and Nha Nam Publishing and Communications joint stock company with aim to evaluate the success and limitations; propose some solutions and recommendations to enhance the quality of marketing communications management in companies dealing in self-help books.
12. Practical applicability, if any: From the analysis of practical issues in marketing communications management at the two companies dealing in self-help book series as well as the solutions given in the thesis, Businesses selling self-help books in particular and businesses selling books for young generation in general on the Vietnamese market today will observe the situation, from which better solutions are given in the company's marketing communication management process.
13. Further research directions, if any: No
14. Thesis-related publications: No
