1. Student's full name: Nguyen Thi Ngoc Van 2. Gender: Female
3. Date of birth: May 26, 1998
4. Place of birth: An Quy Commune, Quynh Phu District, Thai Binh Province
5. Decision on recognition of students No. 2705/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic: Marketing communication management at companies selling self-help books - Survey of Thai Ha Book Joint Stock Company and Nha Nam Culture and Communication Joint Stock Company
8. Major: Journalism and Media Management; Code: Pilot
9. Scientific supervisor: Dr. Do Anh Duc, Lecturer at University of Social Sciences and Humanities (Vietnam National University, Hanoi)
10. Summary of the thesis results: Based on the systematization of theoretical issues related to the topic, the thesis surveys the current status of marketing communication management at Thai Ha Book Joint Stock Company and Nha Nam Culture and Communication Joint Stock Company, evaluates successes and limitations; proposes solutions and recommendations to improve the quality of marketing communication management at companies trading in self-help books.
11. Practical applicability: From the analysis of practical problems in marketing communications management at two companies selling self-help books as well as the solutions proposed in the thesis, businesses selling self-help books in particular and businesses selling books for young people in general in the current Vietnamese market will see the current situation, thereby having better solutions in the process of managing the company's marketing communications.
12. Further research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Nguyen Thi Ngoc Van ............... ……………………….2. Sex: Female
3. Date of birth: May 26th, 1998
4. Place of birth: An Quy Commune, Quynh Phu District, Thai Binh Province
5. Admission decision number: No. 2705/QD-XHNV Dated on December 24th, 2020
6. Changes in academic process: No
7. Official thesis title: Marketing communication management at companies dealing in self-help books – Do research on Thai Ha Book Joint Stock Company and Nha Nam Publishing and Communications joint stock company.
8. Major: The Faculty of Journalism and Communication Management………9. Code: Pilot
10. Supervisors: Dr. By Anh Duc, Lecturer at University of Social Sciences and Humanities (Han Noi National University)
11. Summary of the findings of the thesis: On the basis of systematizing the theoretical issues related to the topic, the thesis investigates the current situation of marketing communications management at Thai Ha Book Joint Stock Company and Nha Nam Publishing and Communications joint stock company with aim to evaluate the success and limitations; propose some solutions and recommendations to enhance the quality of marketing communications management in companies dealing in self-help books.
12. Practical applicability, if any: From the analysis of practical issues in marketing communications management at the two companies dealing in self-help book series as well as the solutions given in the thesis, Businesses selling self-help books in particular and businesses selling books for young generation in general on the Vietnamese market today will observe the situation, from which better solutions are given in the company's marketing communication management process.
13. Further research directions, if any: No
14. Thesis-related publications: No
