1. Student's full name: NGUYEN HOANG ANH 2. Gender: Female
3. Date of birth: January 22, 1988
4. Place of birth: Bac Ninh
5. Decision on recognition of students No. 2705/QD-XHNV December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic: Content management of People's Army Newspaper in the context of multimedia communication
8. Major: Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Nguyen Thanh Loi, Hanoi Moi Newspaper
10. Summary of thesis results:
Based on the study of theoretical and practical issues related to the topic, the thesis surveys the current status of content management of the People's Army Newspaper, points out the successes, limitations, and causes of limitations, thereby proposing solutions to improve the effectiveness of content management, outlining a model of convergent editorial office for the People's Army Newspaper in the context of multimedia communication. To achieve the above research objectives, the thesis addresses the following main issues:
- Clarify concepts related to the topic; provide an overview based on the theory of press-media management to determine the theoretical research framework applied to the topic.
- Survey the current status of content management of the People's Army Newspaper, pointing out successes, limitations, and causes of limitations.
- Propose solutions to improve content management efficiency, outline a converged editorial model for the People's Army Newspaper.
11. Practical applicability: The research results of the thesis will help the People's Army Newspaper to have a closer look at the current situation of newspaper content management, the advantages and limitations of this work, and at the same time refer to the solutions proposed by the author to improve the effectiveness of content management of the Newspaper in the future, especially in the period when the Newspaper is promoting modernization and innovation in its activities to build the People's Army Newspaper into a multimedia communication agency.
12. Further research directions: not yet
13. Published works related to the thesis:
Article “Content management at People's Army Newspaper in the context of multimedia communication”, published in Journalist Magazine No. 459 - May 2022 (pages 27-28)
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN HOANG ANH 2. Sex: Female
3. Date of birth: January 22, 1988 4. Place of birth: Bac Ninh
5. Admission decision number: 2705/QD-XHNV dated: December 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: No
7. Official thesis title: Content management of People's Army Newspaper in multimedia communication context
8. Major: Journalism and Communication Management Code: Pilot
9. Supervisors: Associate Professor, Dr. Nguyen Thanh Loi, Hanoimoi Newspaper
10. Summary of the findings of the thesis: On the basis of researching theoretical and practical issues related to the topic, the thesis analyzes the current situation of content management of People's Army Newspaper; evaluates the successes and limitations of this activity as well as proposes solutions to improve the efficiency of content management of People's Army Newspaper in the near future. To do this task well, the thesis offers some following solutions:
- To clarify concepts/definitions related to the topic; provide an overview based on the theory of journalism and communication management; and determine the research framework applicable to the topic.
- To analyze the current situation of content management of People's Army Newspaper. Thereby, evaluate the strengths and limitations in this issue.
- Finally, the thesis initially proposes solutions and recommendations to improve the capacity and efficiency of content management of People's Army Newspaper; outlines the paradigm of convergence newsroom in People's Army Newspaper.
11. Practical applicability, if any: The research result will help People's Army Newspaper has the realistic view of the current situation of content management; evaluate the successes and limitations as well as the cause of the limitations of this activity. The newspaper can consider the suggestions and recommended solutions of the thesis to improve the efficiency of content management of People's Army Newspaper in the near future, esspecialy in the period of the newspaper's self-modernization and transformation to become a multimedia communication organization.
12. Further research directions, if any: Not yet
13. Thesis-related publications:
The article “Content management of People's Army Newspaper in multimedia communication context” has been published in Journalists' Journal, No. 459 - May 2022 (pages 27-28).
