TTLV: Communication messages about startups in Vietnamese electronic newspapers today

1. Student's full name:Dao Thi Thuy Ngoc

2. Gender: Female

3. Date of birth: September 5, 1990

4. Place of birth: Tan Duc, Phu Binh, Thai Nguyen

5. Student recognition decision No. 2811 dated August 18, 2016 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:Are not

7. Thesis topic name:Communication messages about startups in Vietnamese electronic newspapers today

8. Major:JournalismCode:60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Thanh Huyen, Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of thesis results:

- Communication messages about startups on Vietnamese electronic newspapers is a new research topic, surveyed on electronic newspapers - a new type of press that has been developing strongly.

- The thesis conducted a survey of information about startups on two electronic newspapers: VnExpress, Business Forum for a period of one year (2017); conducted in-depth interviews with leaders of electronic newspapers, reporters, and those in charge of information about startups; interviewed a number of readers, thereby making initial assessments of information about startups, and at the same time pointing out the successes, limitations, and causes of success and limitations of electronic newspapers in communication activities about startups.

- From the results of the survey and sociological investigation, the thesis proposes solutions to improve the effectiveness of communication about startups on electronic newspapers, focusing on solutions on policy mechanisms; on training human resources for information activities about startups. The thesis also provides solutions for communication about startups on electronic newspapers and recommendations for the two surveyed electronic newspapers.

11. Practical application:

The thesis can be used as a document for research and development of topics, lectures, and textbooks for training journalists in general, electronic newspapers in particular, and units in charge of communication in the field of Entrepreneurship.

12. Further research directions:

13. Published works related to the thesis:

BRIEF INFORMATION OF THE THESIS

1. Name of student:THI THUY NGOC

2. Gender: female

3. Day of birth: September, 95h, 1990

4. Place of birth: Thai Nguyen

5. Document for accepting student No: 2811/QD-XHNV, August, 18th, 2016, signed by the chief of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes through studying period: None

7. Name of thesis:Communication message about start-up businesses in Vietnam electronic media recently

8. Specialized: Journalism No:60.32.01.01

9. Instructor:Prof. Doc Nguyen Thi Thanh Huyen

10. The summary of the thesis

Based on surveying and analyzing the factual problems of startup businesses in electronic media in Vietnam those days, under the perspective of journalistic morality, the thesis proposes some solutions aiming to restrict and correct this phenomenon. In chapter 1, we will make clear some terms, foundational basis for communication, communication on start-up businesses, electronic newspapers; Chapter 2 will dissect the reality of start-up media in the online newspaper survey in 2017 under the perspective of journalistic morality; chapter 3 will propose recommendations with e-newspapers entailed of the survey in particular and Vietnam e-newspapers in general to increase the effectiveness of information communication on start-up businesses in Vietnam electronic newspapers.

11. Possibility to apply in practice

The thesis provides an insight into a phenomenon that arises in the development practice of the Vietnamese press in general and the Vietnamese online newspaper in particular, proposes evaluations, recommendations and solutions to enhance communication activities on start-up businesses in Vietnam electronic newspapers. This would help journalists, media leaders and media agencies to participate, consider and have proper solutions to deal with problems arising from the modern press, including electronic newspapers.

12. Next research directions

- Continuing to study the characteristics and contents of communication forms on start-up businesses in presses in general and electronic newspapers in particular.

- Further research on the realities and experiences in communication on start-up businesses. From the results, implying the experience and recommendations for the Vietnamese media.

13. Published works related to the thesis: None