TTLV: Corporate culture of travel companies in Hanoi (through a survey at three companies: APT travel, South Pacific travel, Aurora travel)

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Thu                     

2. Gender: Female

3. Date of birth: September 8, 1987

4. Place of birth: Bac Giang

5. Decision on recognition of students No. 2797/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:“Corporate culture of travel companies in Hanoi(through a survey at three companies: APT travel, South Pacific travel, Aurora travel).”

8. Major: Management Science Code: Pilot training

9. Scientific instructor:Assoc.Prof.Dr. Nguyen Vu Tien, Academy of Journalism and Communication

10. Summary of thesis results:

The thesis focuses on the theoretical basis and value of corporate culture in travel companies in general and identifies and analyzes the corporate culture of travel companies in Hanoi in particular. From there, it proposes a number of solutions to improve corporate culture in travel companies in Hanoi in the coming years.

In the current context of integration, to take advantage of opportunities and cope with risks and challenges, Vietnam tourism must improve its competitiveness. In addition to improving service quality, improving the corporate culture of travel companies plays a very important role.

11. Practical application:

The research results of the thesis can be used as reference documents, theoretical basis and fundamental factors for travel businesses to build a sustainable corporate culture.

12. Further research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Thu 2. Sex: Female

3. Date of birth: September 8, 1987 4. Place of birth: Bac Giang

5. Admission decision number: 2797/QD-XHNV-SDH Dated December 28, 2012 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: No

7. Thesis title: “The enterprise culture of the travel companies in Hanoi (research at three companies in Ha Noi: APT travel, South Pacific travel, Aurora travel)”

8. Major: Management Science 9. Code:

10. Supervisor: As. Prof. Dr. Nguyen Vu Tien, at Academy of Journalism and Communication

11. Summary of the thesis:

This thesis focuses on the rationale and value of enterprise culture of the travel companies in general and analyzes it in Hanoi in particular. From there to give some solutions to improve the enterprise culture of travel companies in Hanoi in the coming time.

In the current context of integration, to take advantages of opportunities and deal with the risks and challenges, Vietnam Tourism must improve its competitiveness. In addition to improving the quality of service, improving the enterprise culture of travel companies plays an important role.

12. Practical applicability:

The study results of the thesis can be reference material, theoretical basis and background factors for the travel companies to build a sustainable enterprise culture.

13. Further research directions:

14. Thesis-related publications: