TTLV: Corporate culture of travel companies in Hanoi (based on a survey of three companies: APT travel, South Pacific travel, Aurora travel)

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Thi Thu                     

2. Gender: Female

3. Date of birth: September 8, 1987

4. Place of birth: Bac Giang

5. Decision No. 2797/QD-XHNV-SDH dated December 28, 2012, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student's admission.

6. Changes in the training process: None

7. Thesis title:"Corporate culture of travel companies in Hanoi((Based on a survey of three companies: APT Travel, South Pacific Travel, and Aurora Travel).

8. Major: Management Science Code: Pilot Training Program

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Vu Tien, Academy of Journalism and Communication

10. Summary of the thesis results:

This thesis focuses on researching the theoretical basis and value of corporate culture in travel companies in general, and identifying and analyzing the corporate culture of travel companies in Hanoi in particular. From this, it proposes several solutions to improve corporate culture in Hanoi travel companies in the coming years.

In the current context of integration, to seize opportunities and cope with risks and challenges, Vietnamese tourism must enhance its competitiveness. Besides improving service quality, enhancing the corporate culture of travel companies plays a crucial role.

11. Practical applications:

The research findings of this thesis can serve as a reference, a theoretical basis, and a foundational element for travel businesses to build a sustainable corporate culture.

12. Future research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Thu 2. Sex: Female

3. Date of birth: September 8, 1987 4. Place of birth: Bac Giang

5. Admission decision number: 2797/QD-XHNV-SDH Dated December 28, 2012 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: No

7. Thesis title: “The enterprise culture of the travel companies in Hanoi (research at three companies in Ha Noi: APT travel, South Pacific travel, Aurora travel)”

8. Major: Management Science 9. Code:

10. Supervisor: As. Prof. Dr. Nguyen Vu Tien, at Academy of Journalism and Communication

11. Summary of the thesis:

This thesis focuses on the rationale and value of enterprise culture of the travel companies in general and analyzes it in Hanoi in particular. From there to give some solutions to improve the enterprise culture of travel companies in Hanoi in the coming time.

In the current context of integration, to take advantages of opportunities and deal with the risks and challenges, Vietnam Tourism must improve its competitiveness. In addition to improving the quality of service, improving the enterprise culture of travel companies plays an important role.

12. Practical applicability:

The study results of the thesis can be reference material, theoretical basis and background factors for the travel companies to build a sustainable enterprise culture.

13. Further research directions:

14. Thesis-related publications: