1. Student's full name: HA THI CAM LE
2. Gender: Female
3. Date of birth: October 31, 1984
4. Place of birth: Phu Tho
5. Decision on student admission No. 2948/QD-XHNV dated December 28, 2021, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes to the training program: Extended by 6 months (from December 29, 2023 to June 28, 2024)
7. Thesis title: Media Relations Management in Universities in Hanoi
8. Major: Journalism and Media Management; Code: PILOT PROGRAM
9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen – Deputy Director of the Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
This thesis conducts research based on the systematization of relevant theories, forming a theoretical framework for the issue of media relations management in universities in Hanoi; it evaluates the reality and analyzes the media relations management of universities (specifically surveying Hanoi University of Science and Technology and Phenikaa University from January to December 2023) to identify current problems, successes, and limitations, and based on that, proposes solutions to improve the quality of media relations management in universities in the future, in line with the development trends of higher education.
11. Practical applications:
Improving the effectiveness and quality of media relations management in universities in Hanoi.
12. Future research directions:
Building upon the issues explored and researched through in-depth interviews and assessments of the current state of media relations management in universities in Hanoi, this study aims to further deepen research into media relations management in public and private universities nationwide.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: HA THI CAM LE 2. Sex: Female
3. Date of birth: October 31, 1984 4. Place of birth: Phu Tho
5. Admission decision number: 2948/QD-XHNV Dated: December 28, 2021
6. Changes in academic process: Extension of time for first thesis defense (from December 29, 2024 – June 28, 2024)
7. Official thesis title: Press relations management of universities in Hanoi
8. Major: Media Management
9. Code: Pilot
10. Supervisors: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - Vice Dean, School of Journalism and Communications (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
11. Summary of the findings of the thesis: The thesis conducted research based on the systematization of theoretical concepts related to the topic, forming a theoretical framework for the issue of media relations management at universities in Hanoi. It evaluated the current situation and analyzed the media relations management of universities (specifically surveying the Hanoi University of Techonology and Phenikaa University from January to December 2023) to identify ongoing issues, successes, and limitations. Based on this analysis, the thesis solutions proposed to improve the quality of media relations management at universities in the future, in line with the development trends of higher education.
12. Practical applicability:
Improving efficiency and quality in managing administrative relations of universities in Hanoi.
13. Further research directions:
The thesis conducted research based on the systematization of theoretical concepts related to the topic, forming a theoretical framework for the issue of media relations management at universities in Hanoi. It evaluated the current situation and analyzed the media relations management of universities (specifically surveying the National Economics University and Dai Nam University from January to December 2023) to identify ongoing issues, successes, and limitations. Based on this analysis, the thesis solutions proposed to improve the quality of media relations management at universities in the future, in line with the development trends of higher education.
14. Thesis-related publications: None
