1. Student's full name: HA THI CAM LE
2. Gender: Female
3. Date of birth: October 31, 1984
4. Place of birth: Phu Tho
5. Decision on recognition of students No. 2948/QD-XHNV dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: 6-month extension (from December 29, 2023 to June 28, 2024)
7. Thesis topic: Press relations management of universities in Hanoi
8. Major: Journalism and Media Management; Code: PILOT
9. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Thanh Huyen - Deputy Director of the Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis results:
The thesis has conducted research on the basis of systematizing theories related to the topic, forming a theoretical framework for the issue of press relations management at universities in Hanoi; assessing the reality, thereby analyzing the press relations management of universities (specifically surveying Hanoi University of Science and Technology and Phenikaa University from January to December 2023) to see the ongoing problems, successes and limitations, on that basis, proposing solutions to improve the quality of press relations management of universities in the coming time, in line with the development trend of university education.
11. Practical application:
Improving the efficiency and quality of university press relations management in Hanoi.
12. Further research directions:
Inheriting the issues that have been studied and researched through the results of in-depth interviews, assessing the current status of press relations management of universities in Hanoi, from there continuing to have a more in-depth research direction in press relations management of public and non-public universities across the country today.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: HA THI CAM LE 2. Sex: Female
3. Date of birth: October 31, 1984 4. Place of birth: Phu Tho
5. Admission decision number: 2948/QD-XHNV Dated: December 28, 2021
6. Changes in academic process: Extension of time for first thesis defense (from December 29, 2024 – June 28, 2024)
7. Official thesis title: Press relations management of universities in Hanoi
8. Major: Media Management
9. Code: Pilot
10. Supervisors: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - Vice Dean, School of Journalism and Communications (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
11. Summary of the findings of the thesis: The thesis conducted research based on the systematization of theoretical concepts related to the topic, forming a theoretical framework for the issue of media relations management at universities in Hanoi. It evaluated the current situation and analyzed the media relations management of universities (specifically surveying the Hanoi University of Techonology and Phenikaa University from January to December 2023) to identify ongoing issues, successes, and limitations. Based on this analysis, the thesis solutions proposed to improve the quality of media relations management at universities in the future, in line with the development trends of higher education.
12. Practical applicability:
Improving efficiency and quality in managing administrative relations of universities in Hanoi.
13. Further research directions:
The thesis conducted research based on the systematization of theoretical concepts related to the topic, forming a theoretical framework for the issue of media relations management at universities in Hanoi. It evaluated the current situation and analyzed the media relations management of universities (specifically surveying the National Economics University and Dai Nam University from January to December 2023) to identify ongoing issues, successes, and limitations. Based on this analysis, the thesis solutions proposed to improve the quality of media relations management at universities in the future, in line with the development trends of higher education.
14. Thesis-related publications: None
