1. Student's full name:Nguyen Thi Phuong Anh2. Gender:Female
3. Date of birth:03/01/1997 4. Place of birth:Hai Duong Province
5. Decision on student admissionDecision No. 2948/QD-XHNV, dated December 28, 2021, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Extension from December 2023 to June 2024
7. Thesis title:Managing press relations for hospitals in Hanoi.
8. Major:Media and press management, code: Pilot
9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Thi Thanh Huyen – Head of the PR - Advertising Department, Vice Dean of the Faculty of Journalism and Communication (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
10. Summary of the thesis results:
This thesis outlines the theoretical and practical basis of media relations management in hospitals. Simultaneously, it highlights the current need to build and develop mutually beneficial relationships between hospitals and the media.
This theoretical and practical foundation will form the theoretical framework for understanding the current state of media relations management in several hospitals in Hanoi. Accordingly, the study surveys the actual practice of media relations management in specific hospitals to assess the overall state of this relationship, the specific strategies and methods commonly applied to build and develop relationships between the two groups, as well as emerging issues. From this, the study draws recommendations, lessons learned, and solutions to better perform the tasks in media relations management in hospitals today.
11. Practical applications:
Enhance the effectiveness of building and developing mutually beneficial relationships between hospitals and the press.
12. Future research directions:
Building upon the issues explored and researched through the results of surveys, analyses, and assessments of the current relationship between hospitals and the press, further research will be conducted to develop an effective communication model within hospitals.
13. Published works related to the thesis:The basic-level scientific research topic is "The current state of press relations at the Central Ear, Nose and Throat Hospital".
INFORMATION ON MASTER'S THESIS
1. Student's full name: Nguyen Thi Phuong Anh 2. Gender: Female
3. Date of birth: January 3, 1997 4. Place of birth: Hai Duong Province
5. Student recognition decision number: 2948/QD-XHNV dated December 28, 2021 issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training process: Extension from December 2023 to June 2024
7. Thesis Title: The Management of Press Relations in Hospitals in Hanoi
8. Major: Media Management 9. Code: Pilot
10. Academic Advisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - Head, Public Relations and Advertising Department Vice Dean, School of Journalism and Communications (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
11. Summary of thesis results:
The study outlines the theoretical and practical foundations of press relations management in hospitals. It also highlights the current necessity of establishing and developing mutually beneficial relationships between hospitals and the press.
This theoretical and practical foundation will create a framework for understanding the current state of press relations management in some hospitals in Hanoi. active, the study surveys the actual press relations management activities in specific hospitals to broadly assess the status of these relationships, the strategies, and specific methods being commonly applied to build and develop the relationship between the two parties, as well as arising issues. From this, the study draws recommendations, lessons learned, and solutions to better perform press relations management tasks in hospitals today.
12. Practical Application:
Enhancing the effectiveness of building and developing mutually beneficial relationships between hospitals and the press.
13. Future Research Directions:
Building on the issues explored and researched through the results of the survey analysis and evaluation of the current relationship between hospitals and the press, further in-depth research will be conducted to develop an effective communication model within hospitals.
14. Relevant published works related to the thesis: The groundswell-level scientific research project "The Current State of Press Relations at the National Otorhinolaryngology Hospital".
