1. Student's full name:Nguyen Thi Phuong Anh2. Gender:Female
3. Date of birth:03/01/1997 4. Place of birth:Hai Duong Province
5. Decision to recognize studentsNo. 2948/QD-XHNV, dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Renewal from 12/2023 – 6/2024
7. Thesis topic name:Hospital Press Relations Management in Hanoi
8. Major:Media Management, code: Pilot
9. Scientific instructor:Assoc.Prof.Dr. Nguyen Thi Thanh Huyen – Head of PR - Advertising Department, Vice Dean of Faculty of Journalism and Communication (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
10. Summary of thesis results:
The topic outlines the theoretical and practical basis of press relations management in hospitals. At the same time, it points out the current requirements for the necessity of building and developing a mutually beneficial relationship between hospitals and the press.
This theoretical and practical basis will create a theoretical framework to study the current status of press relations management of some hospitals in Hanoi. Accordingly, the topic surveys the actual press relations management activities at some specific hospitals to assess the general status of this relationship, the specific strategies and methods to build and develop the relationship between the two groups of subjects that are commonly applied as well as the problems that arise. From there, the topic draws recommendations, lessons learned, and solutions to better perform the tasks in the current press relations management activities of hospitals.
11. Practical application:
Improve the effectiveness of building and developing mutually beneficial relationships between hospitals and the press.
12. Further research directions:
Inheriting the issues that have been studied and researched through the results of the survey, analyzing and evaluating the current state of the relationship between hospitals and the press, from there continuing to have a more in-depth research direction in building an effective communication model in hospitals.
13. Published works related to the thesis:Grassroots scientific research topic "The current situation of press relations at the Central Ear, Nose and Throat Hospital".
INFORMATION ON MASTER'S THESIS
1. Student's full name: Nguyen Thi Phuong Anh 2. Gender: Female
3. Date of birth: January 3, 1997 4. Place of birth: Hai Duong Province
5. Student recognition decision number: 2948/QD-XHNV dated December 28, 2021 issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training process: Extension from December 2023 to June 2024
7. Thesis Title: The Management of Press Relations in Hospitals in Hanoi
8. Major: Media Management 9. Code: Pilot
10. Academic Advisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - Head, Public Relations and Advertising Department Vice Dean, School of Journalism and Communications (SJC), University of Social Sciences and Humanities (USSH), Vietnam National University (VNU), Hanoi.
11. Summary of thesis results:
The study outlines the theoretical and practical foundations of press relations management in hospitals. It also highlights the current necessity of establishing and developing mutually beneficial relationships between hospitals and the press.
This theoretical and practical foundation will create a framework for understanding the current state of press relations management in some hospitals in Hanoi. active, the study surveys the actual press relations management activities in specific hospitals to broadly assess the status of these relationships, the strategies, and specific methods being commonly applied to build and develop the relationship between the two parties, as well as arising issues. From this, the study draws recommendations, lessons learned, and solutions to better perform press relations management tasks in hospitals today.
12. Practical Application:
Enhancing the effectiveness of building and developing mutually beneficial relationships between hospitals and the press.
13. Future Research Directions:
Building on the issues explored and researched through the results of the survey analysis and evaluation of the current relationship between hospitals and the press, further in-depth research will be conducted to develop an effective communication model within hospitals.
14. Relevant published works related to the thesis: The groundswells-level scientific research project "The Current State of Press Relations at the National Otorhinolaryngology Hospital".
