1. Student's full name: Thuong Thi Phuong Trinh: 2. Gender: Female
3. Date of birth: April 6, 1993
4. Place of birth: Ha Giang
5. Decision on recognition of students No. 2948/QD-XHNV dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(Request for 6-month extension from December 28, 2023 to June 28, 2024)
7. Thesis topic: Brand communication management at Viettel Military Industry and Telecommunications Group
8. Major: Journalism and Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Nguyen Thanh Loi
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis results:
The thesis has achieved the following results:
Systematize the theoretical basis of brand communication management for businesses, focusing on effective principles and methods.
Conduct a survey of the current status of brand communication management activities at Viettel Military Industry and Telecommunications Group, including analysis of strategy, organizational structure, and specific details of brand communication campaigns.
Analyze and evaluate the advantages and limitations of brand communication management in Viettel, and propose specific solutions to improve the quality and efficiency of this activity, not only for Viettel but also for the telecommunications industry in general.
INFORMATION ON MASTER'S THESIS
1. Full name: THUONG THI PHUONG TRINH 2. Sex: female
3. Date of birth: April 6, 1993 4. Place of birth: Ha Giang
5. Admission decision number: 2948/QD-XHNV Dated: December 28, 2021
6. Changes in academic process:
Extend for 6 months from December 28, 2023, to June 28, 2024
(List the forms of change and corresponding times)
7. Official thesis title: Brand communication management at Viettel Military Industry and Telecoms Group
8. Major: Jounalism 9. Code: Pilot
10. Supervisors: Assoc.Prof.Dr. Nguyen Thanh Loi
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
The thesis has achieved the following results:
Systematized theoretical foundations of brand communication management for enterprises, focusing on effective principles and methods.
Conducted a survey on the current state of brand communication management at Viettel Military Industry and Telecoms Group, including analysis of strategies, organizational structure, and specific details of brand communication campaigns.
Analyzed and evaluated the strengths and limitations of brand communication management at Viettel, while suggesting specific solutions to enhance the quality and effectiveness of these activities, benefiting not only Viettel but also the telecommunications industry in general.
