1. Student's full name: Thuong Thi Phuong Trinh 2. Gender: Female
3. Date of birth: April 6, 1993
4. Place of birth: Ha Giang
5. Decision on student admission No. 2948/QD-XHNV dated December 28, 2021, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
(Please extend the period by 6 months from December 28, 2023 to June 28, 2024)
7. Thesis Title: Brand Communication Management at Viettel Military Industrial and Telecommunications Group
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thanh Loi
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summary of the thesis results:
The thesis has achieved the following results:
This study systematizes the theoretical foundation of brand communication management for businesses, focusing on effective principles and methods.
This study investigates the current state of brand communication management at Viettel Military Telecommunications Group, including an analysis of strategy, organizational structure, and specific details of brand communication campaigns.
This study analyzes and evaluates the advantages and limitations of brand communication management within Viettel, and proposes specific solutions to improve the quality and effectiveness of this activity, not only for Viettel but also for the telecommunications industry in general.
INFORMATION ON MASTER'S THESIS
1. Full name: THUONG THI PHUONG TRINH 2. Sex: female
3. Date of birth: April 6, 1993 4. Place of birth: Ha Giang
5. Admission decision number: 2948/QD-XHNV Dated: December 28, 2021
6. Changes in academic process:
Extend for 6 months from December 28, 2023, to June 28, 2024
(List the forms of change and corresponding times)
7. Official thesis title: Brand communication management at Viettel Military Industry and Telecoms Group
8. Major: Jounalism 9. Code: Pilot
10. Supervisors: Assoc. Prof. Dr. Nguyen Thanh Loi
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
The thesis has achieved the following results:
Systematized theoretical foundations of brand communication management for enterprises, focusing on effective principles and methods.
Conducted a survey on the current state of brand communication management at Viettel Military Industry and Telecoms Group, including analysis of strategies, organizational structure, and specific details of brand communication campaigns.
Analyzed and evaluated the strengths and limitations of brand communication management at Viettel, while suggesting specific solutions to enhance the quality and effectiveness of these activities, benefiting not only Viettel but also the telecommunications industry in general.
