Information on the thesis "Ho Chi Minh City Women's Newspaper and its female readership (Case study of female readers in Ho Chi Minh City in 2012)" by graduate student Nguyen Thi Minh Dieu, majoring in Journalism.1. Full name of student: Nguyen Thi Minh Dieu 2. Gender: Female 3. Date of birth: August 21, 1970 4. Place of birth: Ninh Hoa town, Khanh Hoa province 5. Decision recognizing the student: No. 1887/2010/QD-XHNV-SDH, dated October 21, 2010, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis title: Ho Chi Minh City Women's Newspaper and its female readership (Case study of female readers in Ho Chi Minh City in 2012) 8. Major: Journalism 9. Code: 60 32 01 10. Scientific supervisor: Assoc. Prof. Dr. Mai Quynh Nam 11. Summary of thesis results: Based on the theory of the press audience, and based on the survey results of the female readership of Ho Chi Minh City Women's Newspaper, the thesis has outlined some characteristics of the female readership profile of the Women's Newspaper. It is a large group in the population structure and holds an important position in both the family and the development of society. The thesis has clarified the similarities and differences in the information reception activities of the female readership of the Women's Newspaper compared to other newspapers. The thesis clarified the assessments of female readers regarding the newspaper and the impact of information in the Women's Newspaper on their lives. Based on the analysis of survey results and assessments from female readers, the thesis also presented suggestions and recommendations to enhance the impact of information in the Ho Chi Minh City Women's Newspaper. 12. Practical application: This topic is based on the results of a 2012 survey of female readers in Ho Chi Minh City. The results will provide media professionals with additional information in identifying and evaluating the needs and satisfaction levels of female readers. The female readers of the Women's Newspaper are also readers of many other newspapers; understanding the information needs, preferences, and aspirations of this specific group helps newspapers better organize information content and attract them to the newspaper. 13. Future research directions: The ultimate goal of journalism is to serve the public. The journalistic audience plays an increasingly important role in the media life of modern society. The content addressed in this thesis serves as a basis for further research on female audiences in relation to mass media. 14. Published works related to this thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Minh Dieu 2. Sex: Female 3. Date of birth: August 21, 1970 4. Place of birth: Khanh Hoa 5. Admission decision number: 1887/2010/QD-XHNV-SĐH on October 21, 2010 of the Headmaster of the University of Social Sciences and Humanities, Hanoi National University 6. Changes in academic process: None 7. Official thesis title: Women's Newspaper of Ho Chi Minh City and female readers – Case study on female readers in Ho Chi Minh City in 2012 8. Major: Journalism Studies 9. Code: 60 32 01 10. Supervisors: Assoc.Prof.Dr. Mai Quynh Nam 11. Summary of the findings of the thesis: On the basis of the theory of public press, based on the survey results on the community of female readers of the Women's Newspaper of Ho Chi Minh City, the thesis illustrates some highlight characteristics of the female readers' profile. That is the major public in the population structure and plays an important role both in the family and in a developmental society. The thesis clarifies the similarities and differences in receiving information by the female readers of the Women's Newspaper of Ho Chi Minh City in comparison to the other newspapers. The thesis clarifies assessments of female readers' community on the Women's Newspaper of Ho Chi Minh City, the influences of the information from this newspaper on their life. Based on the survey results on assessments of female readers, the thesis proposes some recommendations on strengthening the impact of the Women's Newspaper of Ho Chi Minh City. 12. Practical applicability, if any: The thesis bases on the survey results of female readers' community in Ho Chi Minh City in 2012. The results shall help the public relations practitioners in assessing the needs and the satisfaction of the female readers' community, not only the female readers of the Women's Newspaper of Ho Chi Minh City but also of the others. Meeting the needs, hobbies, expectations of this special reader community as female readers will help newspapers to improve organizing information contents and to attract more readers. 13. Further research directions, if any: The mission of the press is to reach the public and to serve the public. Public press plays an increasingly important role in communication in a modern society. The contents of the thesis are the essential basis for further research on female readers versus means of public communication.
