Thesis information "Ho Chi Minh City Women's Newspaper and female readers (Case study of female readers in Ho Chi Minh City in 2012)" by HVCH Nguyen Thi Minh Dieu, majoring in Journalism.1. Full name of student: Nguyen Thi Minh Dieu 2. Gender: Female 3. Date of birth: August 21, 1970 4. Place of birth: Ninh Hoa town, Khanh Hoa province 5. Decision to recognize HVCH: 1887/2010/QD-XHNV-SDH, Date: October 21, 2010 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: Ho Chi Minh City Women's Newspaper and female readers (A case study of female readers in Ho Chi Minh City in 2012) 8. Major: Journalism 9. Code: 60 32 01 10. Scientific supervisor: Associate Professor, Dr. Mai Quynh Nam 11. Summary of the results of the thesis: Based on the theory of the press audience, based on the survey results of female readers of Ho Chi Minh City Women's Newspaper, the thesis has outlined some characteristics of the portrait of female readers of Women's Newspaper. This is a large audience group in the population structure and occupies an important position in the family and the development of society. The thesis has clarified the similarities and differences in the information reception activities of female readers of Women's Newspaper compared to other newspapers. The thesis has clarified the evaluations of female readers towards the newspaper, the impacts of information on Women's Newspaper on their lives. With the analysis of the survey results, the evaluation of female readers, the thesis has also raised proposals and recommendations to improve the impact of information on Women's Newspaper in Ho Chi Minh City. 12. Practical applicability: This topic is based on the results of a survey of female readers in Ho Chi Minh City in 2012. The results will help media workers have more information in assessing and evaluating the needs and satisfaction of female readers. Women's readers of Women's Newspaper are also the readers of many other newspapers, understanding the information needs, interests, and aspirations of this specific group of readers helps newspapers better exploit the organization of information content as well as attract them to the newspaper. 13. Further research directions: The aim of the press is the public, serving the public. The press public plays an increasingly important role in the media life of modern society. The content that the thesis mentions is meaningful as a basis for further research projects on female public in mass media. 14. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Minh Dieu 2. Sex: Female 3. Date of birth: August 21, 1970 4. Place of birth: Khanh Hoa 5. Admission decision number: 1887/2010/QD-XHNV-SĐH on October 21, 2010 of the Headmaster of the University of Social Sciences and Humanities, Hanoi National University 6. Changes in academic process: None 7. Official thesis title: Women's Newspaper of Ho Chi Minh City and female readers – Case study on female readers in Ho Chi Minh City in 2012 8. Major: Journalism Studies 9. Code: 60 32 01 10. Supervisors: Assoc.Prof.Dr. Mai Quynh Nam 11. Summary of the findings of the thesis: On the basis of the theory of public press, based on the survey results on the community of female readers of the Women's Newspaper of Ho Chi Minh City, the thesis illustrates some highlight characteristics of the female readers' profile. That is the major public in the population structure and plays important role both in the family and in a developmental society. The thesis clarifies the similarities and differences in receiving information by the female readers of the Women's Newspaper of Ho Chi Minh City in comparison to the other newspapers. The thesis clarifies assessments of female readers' community on the Women's Newspaper of Ho Chi Minh City, the influences of the information from this newspaper on their life. Based on the survey results on assessments of female readers, the thesis proposes some recommendations on strengthening the impact of the Women's Newspaper of Ho Chi Minh City. 12. Practical applicability, if any: The thesis bases on the survey results of female readers' community in Ho Chi Minh City in 2012. The results shall help the public relations practitioners in assessing the needs and the satisfaction of the female readers' community, not only the female readers of the Women's Newspaper of Ho Chi Minh City but also of the others. Meeting the needs, hobbies, expectations of this special reader community as female readers will help newspapers to improve organizing information contents and to attract more readers. 13. Further research directions, if any: The mission of the press is to reach the public and to serve the public. Public press plays an increasingly important role in communication in a modern society. The contents of the thesis are the essential basis for further research on female readers versus means of public communication.
