Thesis information "Rural market - a public space for the formation of public opinion (Case study of Mai Trang market and Moc market, Nghi Loc district, Nghe An province)" by HVCH Nguyen Thi Bich Thuy, majoring in Sociology.1. Full name of student: Nguyen Thi Bich Thuy 2. Gender: Female 3. Date of birth: July 2, 1986 4. Place of birth: Nghe An 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SĐH dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis topic: "Rural market - a public space for the formation of public opinion" (Case study of Mai Trang market and Moc market, Nghi Loc district, Nghe An province). 8. Major: Sociology; Code: 60 31 30 9. Scientific supervisor: Associate Professor, Dr. Nguyen Quy Thanh, Institute for Education Quality Assurance, Vietnam National University, Hanoi. 10. Summary of the results of the thesis: The study has shown the characteristics and composition of people participating in the exchange and discussion process in rural markets; topics that people are interested in and discuss; sources of information for discussions; the impact of mass media on the process of forming public opinion. In particular, the study has proposed a model and a path of spreading some specific social issues between individuals through communication and discussion at the market, forming common opinions and creating the basis for forming public opinion. There has been almost no research in Vietnam that has mentioned studying rural markets as public spaces for the formation of public opinion. This is the new point of the study. In general, in Mai Trang market and Moc market, there are differences in the characteristics of the subjects of public opinion, specifically in terms of gender, age, and education level. There are different interests between men and women in the issues discussed and exchanged in the market. This difference is more obvious in Mai Trang market than in Moc market. The older people are, the more interested they are in health and medical issues. People with higher education levels are often interested in domestic and international political issues, while people with lower education levels are often interested in events happening in the village or cultural lifestyle issues. The objects of public opinion in the two markets have some differences. People in Mai Trang market are more interested in political issues, while people in Moc market are more interested in events happening in the village or cultural lifestyle issues. The exchange of information in the market is complicated, there are cases where individuals receive information not directly from the information holder but accidentally hear it, then they talk and exchange with other people. In many cases, information is transformed when transmitted from one person to another. The basis for forming public opinion is from practice, from the transformation of social reality, and is reflected through different channels: mass media, personal communication, direct witnessing or happening in family life. Thus, the rural market is a particularly important public space of rural society. Each individual in the rural market environment is free to express his or her opinion on a common issue, then there is social discussion between buyers, sellers or more precisely those who are regularly present at the market, and finally there will be social consensus. In addition to playing the role of an economic organization, the rural market also reflects social and cultural features, in addition, it is also a center for information exchange and communication between individuals, so the rural market is a favorable environment that creates conditions for the formation of public opinion. 11. Practical applicability: The study explores the process of forming public opinion in rural markets in Nghe An province, thereby helping researchers on public opinion and policy makers understand the role and importance of rural markets in creating an environment for communication, discussion and information exchange, thereby forming unified opinions on a social issue; the study points out the differences in the formation of public opinion in rural and urban markets, thereby creating practical policies to guide public opinion in the right direction, contributing to the socio-economic development of the locality in particular and the country in general. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Nguyen Thi Bich Thuy 2. Sex: female 3. Date of birth: July 2, 1986 4. Place of birth: Nghe An 5. Admission decision number: 1528/QD-XHNV-KH&SĐH Dated October 14, 2009 By the Principal of University of Social Sciences and Humanities – Hanoi National University 6. Changes in academic process: No 7. Official thesis title: The rural market - a public space for the formation of public opinion (Case study at Mai Trang market and Moc market, Nghi Loc district, Nghe An province). 8. Major: sociology 9. Code: 60 31 30 10. Supervisors: Nguyen Quy Thanh – The associate professor and Doctor of Center for Education Quality Assurance and Research Development of Hanoi National University. 11. Summary of the findings of the thesis: Research has shown the characteristics and composition of people involved in the exchange process, discussed in the rural markets; the topics that people interested in discussing; source of information for discussion; the impact of media for the formation of public opinion. In particular, research has come up model, the propagation path of a specific social problem among individuals through communication, discussion at the rural market makes general opinions and provides the basis to form public opinion. Explore rural markets as public spaces for public opinion formation is virtually no studies in Vietnam mentioned. This is the new finding of the study. Overall, Mai Trang market and Moc market have different on subject characteristics of public opinion, namely gender, age, educational level. Between men and women have different attention to the issues discussed, the exchange at the market, this difference in market Mai Trang clearer in Moc Market. Those with the higher age have an interest in health issues and health. Those with higher education are usually interested with domestic politics, international politics, while those with lower education levels are often interested about events in the village and lifestyle cultural issues. Topics of public opinion in the two markets have different. People in the market Mai Trang more attention to political issues, but people in the Moc market more interested about lifestyle cultural issues and events in the village. The exchange of information in complex market place, there are cases where individuals are not receiving information directly from the holder of the information that unintentionally they hear, then they talk to the other people. In many cases information is modified during transfer from one person to another. Foundations for public opinion are from reality, from the transformation of social reality, and are reflected in the different channels: mass media, personal communication, itself directly testify or occur in family life. Thus, the rural markets is a public space that has the special importance of rural society. Every individual in the environment of rural markets is free to express their views on certain general issues, then there is the social discussions between buyers, sellers or rather, who often have presence in the market, eventually there will be social consensus. In addition to acting as an economic organization, rural markets also shows social and cultural characteristics, besides it is a center of information exchange, communication between individuals with each other, so the rural market provides favorable conditions for the formation of public opinion. 12. Practical applicability: The study looks at the process of forming public opinion in the rural markets of Nghe An province so that research results will help the study of public opinion, policy makers understand the role and importance of rural markets in creating the environment for communication, discussion and exchange of information from which thereby forming a consensus on social issues; research shows differences in the formation of public opinion in rural markets and urban markets, which will have the right policies in order to guide public opinion in the right direction to contribute to the socio-economic development in the locality in particular and the country in general 13. Further research directions, if any: No 14. Thesis-related publications: No
