Information about the thesis "Developing a marketing strategy for user growth at Hanoi University Library" by graduate student Phung Thi Mai, majoring in Library Science.1. Student's Full Name: Phung Thi Mai 2. Gender: Female 3. Date of Birth: October 25, 1977 4. Place of Birth: Thanh Hoa 5. Decision No. 1355/2008/QD-XHNV-KH&SDH, dated October 24, 2008, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: Developing a Marketing Strategy for Information User Development at Hanoi University Libraries 8. Major: Library Science 9. Code: 60 32 20 10. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Lan Thanh 11. Summary of Thesis Results: - Systematizing marketing theory, marketing strategy, and developing a marketing strategy in the field of library and information science. - To survey and analyze the current situation and draw conclusions and comments on the marketing activities of the Hanoi University Library. - To develop a marketing strategy suitable for the Hanoi University Library to attract information users, namely faculty and staff, to use library information products and services. - To propose solutions for implementing the marketing strategy. 12. Practical application: The research results of this thesis can be used as a reference for leaders and managers of the Hanoi University Library, applied in building marketing strategies in library information activities. 13. Further research directions: None. 14. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name: PHUNG THI MAI 2. Sex: Female 3. Date of birth: October 25, 1977 4. Place of birth: Thanh Hoa province 5. Admission decision number: 1355/2008/QD-XHNV-KH&SDH Dated October 24, 2008 6. Changes in academic process: None 7. Official thesis title: Build a marketing strategy to expand readers in Hanoi university library. 8. Major: Library Science 9. Code: 60 32 20 10. Supervisors: Ph.Dr. Nguyen Thi Lan Thanh 11. Summary of the findings of the thesis: - Systemizing all theories of marketing and marketing strategy in information library - Evaluating the fact of marketing activities in Hanoi University Library - Build a suitable marketing strategy for Hanoi University Library, attractive users who are staff and teachers. -Giving the solutions to carry out marketing strategy in Hanoi University Library 12. Practical applicability, if any: Thesis can be used as a reference for the leader of Hanoi University Library to build to marketing strategy. 13. Further research directions, if any: None 14. Thesis-related publications: None
