Thesis information "Building a marketing strategy to develop information users at Hanoi University Library" by HVCH Phung Thi Mai, majoring in Library Science.1. Full name of student: Phung Thi Mai 2. Gender: Female 3. Date of birth: October 25, 1977 4. Place of birth: Thanh Hoa 5. Decision to recognize student No.: 1355/2008/QD-XHNV-KH&SĐH, dated October 24, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: Building a marketing strategy to develop information users at the library of Hanoi University 8. Major: Library Science 9. Code: 60 32 20 10. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Lan Thanh 11. Summary of the results of the thesis: - Systematizing marketing theory, marketing strategy and building a marketing strategy in the field of library information. - Survey, analyze the current situation and draw assessments and comments on the marketing activities of Hanoi University Library. - Develop a marketing strategy suitable for Hanoi University Library to attract users who are lecturers and staff to use library information products and services. - Propose solutions to implement the marketing strategy 12. Practical applicability: The research results of the thesis can be used as reference material for leaders and managers of Hanoi University Library, applied to the development of marketing strategies in library information activities 13. Further research directions: None 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: PHUNG THI MAI 2. Sex: Female 3. Date of birth: October 25, 1977 4. Place of birth: Thanh Hoa province 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH Dated October 24, 2008 6. Changes in academic process: None 7. Official thesis title: Build a marketing strategy to expand readers in Hanoi university library. 8. Major: Library Science 9. Code: 60 32 20 10. Supervisors: Ph.Dr. Nguyen Thi Lan Thanh 11. Summary of the findings of the thesis: - Systemizing all theories of marketing and marketing strategy in information library - Evaluating the fact of marketing activities in Hanoi University Library - Build a suitable marketing strategy for Hanoi University Library, attractive users who are staff and teachers. -Giving the solutions to carry out marketing strategy in Hanoi University Library 12. Practical applicability, if any: Thesis can be used as a reference for the leader of Hanoi University Library to build to marketing strategy. 13. Further research directions, if any: None 14. Thesis-related publications: None
