TTLV: Strategic business orientation of Hoan Hao Trading and Tourism Services Joint Stock Company in Hai Duong.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Tran Thi Nguyet Tu 2. Gender: Female

3. Date of birth: April 17, 1988

4. Place of birth: Nam Sach Town, Nam Sach District, Hai Duong Province

5. Decision on student admission No. 2119/QD-XHNV-SHĐ dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:Strategic business orientation of Hoan Hao Trading and Tourism Services Joint Stock Company in Hai Duong.

8. Major: Tourism

9. Scientific Advisor: Dr. Nguyen Quang Vinh - Faculty of Tourism Studies - University of Social Sciences and Humanities

10. Summary of the thesis results:

Topic:"Strategic business orientation of Hoan Hao Trading and Tourism Services Joint Stock Company"Based on the scientific theoretical foundations of business strategy and Vietnamese tourism, this thesis analyzes the business environment, industry environment, and internal environment of Hoan Hao Tourism and Service Trading Joint Stock Company. It maximizes opportunities and strengths, while minimizing difficulties and challenges, creating a basis for strategic planning and proposing strategic business solutions for Hoan Hao Tourism and Service Trading Joint Stock Company. The strategies incorporated for Hoan Hao Tourism and Service Trading Joint Stock Company include product development strategy, competitive strategy, and marketing mix strategy. In conjunction with the competitive strategies, the author offers several suggestions and recommendations to the State, the Ministry of Culture, Sports and Tourism, the Hai Duong Department of Culture, Sports and Tourism, and Hoan Hao Tourism and Service Trading Joint Stock Company to create a comprehensive business strategy. good.

11. Practical applications: This thesis can serve as a reference document for organizations, businesses, and individuals interested in researching business strategies.                                                                                                                          

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Nguyet Tu 2. Sex: Female

3. Date of birth: April 17, 1988 4. Place of birth: Nam Sach – Hai Duong

5. Admission decision number: 2119/QD/ XHNV-SĐH Dated 01Nov.2011 University of Social Sciences and Humanities, Vietnam National University.

6. Changes in academic process: No

7. Official thesis title: Strategic direction in business of Perfect Service Tours and Commercial Joint Stock Company

8. Major: Faculties of Tourism Studies

9. Supervisors: Dr. Nguyen Quang Vinh - University of Social Sciences and Humanities, Vietnam National University

10. Summary of the findings of the thesis:

 The thesis of " Strategic direction in business of Perfect Service Tours and Commercial Joint Stock Company "is based on scientific principles, strategic plans of Vietnamese national tourism industry and the business position of Perfect Service Tours and Commercial Joint Stock Company. The thesis concentrates on analyzing the business market, the tourism sector reality and internal situation of Perfect Service Tours and Commercial Joint Stock Company; taking the advantage of existing strong points and oppotuinties as well as dealing with difficulties and challenging in order to create the basic materials for strategic planning and establish business solution for Perfect Service Tours and Commercial Joint Stock Company. The main strategies are applied in the case of Perfect Service Tours and Commercial Joint Stock Company included production development, competitiveness, marketing mix. By combining a range of different competitive strategies, the author gives some proposals and recommendation for the Government, Ministry of Culture, Sports and Tourism of Vietnam, Hai Duong Departure of Culture, Sports and Tourism, Perfect Service Tours and Commercial Joint Stock Company with the aim of creating a complete business strategy.

11. Practical applicability, if any: The thesis would be a good reference for people, organizations and functional agencies who research the Business Strategy