MASTER'S THESIS INFORMATION
1. Student's full name: Tran Thi Nguyet Tu 2. Gender: Female
3. Date of birth: April 17, 1988
4. Place of birth: Nam Sach Town - Nam Sach District - Hai Duong Province
5. Decision on recognition of students No. 2119/QD-XHNV-SHD dated November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic name:Business strategy orientation of Hoan Hao Tourism Trading and Service Joint Stock Company in Hai Duong.
8. Major: Tourism
9. Scientific advisor: Dr. Nguyen Quang Vinh - Faculty of Tourism Studies - University of Social Sciences and Humanities
10. Summary of thesis results:
Topic:“Business strategy orientation of Hoan Hao Tourism Service and Trading Joint Stock Company"Based on the scientific theoretical basis of business strategy and of Vietnam tourism, the business situation of Hoan Hao Joint Stock Trading and Tourism Services Company. The thesis analyzed the business environment, industry environment, internal environment of Hoan Hao Joint Stock Trading and Tourism Services Corporation. Maximize the opportunities and strengths; limit difficulties and challenges to create the basis for strategic planning, providing strategic business solutions for Hoan Hao Joint Stock Trading and Tourism Services Company. The strategies included for Hoan Hao Joint Stock Trading and Tourism Services Company are product development strategy, competitive strategy, mixed marketing strategy. Combined with competitive strategies, the author makes some proposals and recommendations to the State and the Ministry of Culture - Sports and Tourism, Hai Duong Department of Culture - Sports and Tourism, Hoan Hao Joint Stock Trading and Tourism Services Company to create a perfect business strategy good
11. Practical applicability: the thesis can be used as a reference for organizations, businesses, and individuals interested in researching business strategy.
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Nguyet Tu 2. Sex: Female
3. Date of birth: April 17, 1988 4. Place of birth: Nam Sach – Hai Duong
5. Admission decision number: 2119/QD/ XHNV-SĐH Dated 01Nov.2011 University of Social Sciences and Humanities, Vietnam National University.
6. Changes in academic process: No
7. Official thesis title: Strategic direction in business of Perfect Service Tours and Commercial Joint Stock Company
8. Major: Faculties of Tourism Studies
9. Supervisors: Dr. Nguyen Quang Vinh - University of Social Sciences and Humanities, Vietnam National University
10. Summary of the findings of the thesis:
The thesis of " Strategic direction in business of Perfect Service Tours and Commercial Joint Stock Company "is based on scientific principles, strategic plans of Vietnamese national tourism industry and the business position of Perfect Service Tours and Commercial Joint Stock Company. The thesis concentrates on analyzing the business market, the tourism sector reality and internal situation of Perfect Service Tours and Commercial Joint Stock Company; taking the advantage of existing strong points and oppotuinties as well as dealing with difficulties and challenging in order to create the basic materials for strategic planning and establish business solution for Perfect Service Tours and Commercial Joint Stock Company. The main strategies are applied in the case of Perfect Service Tours and Commercial Joint Stock Company included production development, competitiveness, marketing mix. By combining a range of different competitive strategies, the author gives some proposals and recommendation for the Government, Ministry of Culture, Sports and Tourism of Vietnam, Hai Duong Departure of Culture, Sports and Tourism, Perfect Service Tours and Commercial Joint Stock Company with the aim of creating a complete business strategy.
11. Practical applicability, if any: The thesis would be a good reference for people, organizations and functional agencies who research the Business Strategy
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