INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Dao Thi Phuong Thao
2. Gender: Female
3. Date of birth: January 9, 1991
4. Place of birth: Thai Nguyen
5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis title:"Fast food in urban life: A case study of Lotteria restaurants in Hanoi."
8. Major: Anthropology Code: 60.31.03.02
9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Van Suu, Head of the Department of Anthropology, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
The thesis highlighted two current trends in fast-food restaurants in general and Lotteria restaurants in particular: globalization and localization, and customer acceptance of these trends.
Chapter 1 focuses on an overview of research literature, presenting the theoretical basis and outlining the model of fast food worldwide.
Chapter 2 presents and analyzes the origin and development of the Lotteria restaurant system worldwide and in Vietnam.
Chapter 3 provides an analysis and explanation of the "localization" process and the acceptance of Lotteria restaurants by Vietnamese customers.
11. Practical applicability: None
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dao Thi Phuong Thao 2. Sex: Female
3. Date of birth: January 9, 1991 4. Place of birth: Thai Nguyen
5. Admission decision number: 2998/2013/QD-XHNV-SDH date December 30, 2013 of Principal University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process:
7. Official thesis title: “Fast food in urban life: Case study Lotteria restaurants in Hanoi”.
8. Major: Anthropological Code: 60.31.03.02
9. Supervisors: Dr. Nguyen Van Suu, Dean of Anthropology, University of Social Sciences and Humanities, Vietnam National University Hanoi.
10. Summary of the findings of the thesis:
Thesis outlined two trends currently taking place at fast food restaurants and restaurants generally Lotteria particular brand, which is the trend of globalization and localization and the receipt of the customer with this trend.
Chapter 1 focuses literature review study, presenting the theoretical basis and grave picture sketched fast food world.
Chapter 2 presents and analyzes on the birth and development of Lotteria restaurant system in the world and in Vietnam.
Chapter 3 is the analysis and interpretation of the "localization" and the person receiving the customer's Vietnam for Lotteria restaurants..
11. Practical applicability: No
12. Further research directions: No
13. Thesis-related publications: No
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