TTLV: Solutions for developing Ha Giang tourism based on the life cycle theory of tourist destinations

MASTER'S THESIS INFORMATION

1. Student's full name: Vu Thi Thuy: 2. Gender Female

3. Date of birth: September 5, 1989

4. Place of birth: Thanh Hoa

5. Student recognition decision No. 1555/QD-VNU dated May 25, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Solutions for tourism development in Ha Giang based on the life cycle theory of tourist destinations

8. Major: Tourism; Code: 11033387

9. Scientific advisor: Dr. PHAM TRUONG HOANG

National Economics University, Hanoi

10. Summary of thesis results:

The thesis with the topic: "Solutions for developing Ha Giang tourism based on the theory of the life cycle of tourist destinations" is a research work on the theory of the life cycle of tourist destinations in a complete way in terms of content. It can be considered as one of the reference documents providing theories on the theory of the life cycle of tourist destinations, which is to study the development stages of the life cycle of tourist destinations, characteristics and factors to identify the stages in the cycle, at the same time discovering the problems of each stage from which to propose corresponding strategies. Through the research, the following conclusions can be drawn:

Ha Giang's natural and human tourism resources are quite rich and attractive to tourists. Based on the characteristics of the stage according to the life cycle theory of the destination and the analysis of factors to identify the shift, it is determined that Ha Giang tourism is in the penetration stage. At this stage, there are shortcomings and limitations in tourism development: tourism infrastructure is both invested in construction and exploited, the investment progress is slow and scattered; tourism products are poor and monotonous; souvenir products are not rich and attractive to attract visitors; the capacity of state management staff on tourism is limited, not yet trained in depth and methodically, foreign language proficiency is limited; propaganda work to raise tourism awareness for people is still limited because the population is mainly ethnic minorities. Tourism promotion and promotion work is small-scale, narrow in scope, mainly promoting domestically, not reaching the international market. In order for Ha Giang tourism to develop further and reach a sustainable development stage, it is necessary to have a suitable strategy and solution: attracting investment, diversifying products, building unique tourism products, improving product quality, developing facilities, tourism technical infrastructure, having appropriate marketing policies, developing tourism human resource training, and finally making recommendations to tourism development entities.

11. Practical applicability: (if any) can be used for research by tourism students and Ha Giang destinations.

12. Further research directions: (if any) Research can continue to study the periods (early, middle, late) in a tourism development stage of the destination life cycle and in addition to the factors that identify the shift, the research will use tourism products and quantifiable data to determine the life cycle stage of the destination.

13. Published works related to the thesis:

14. Proceedings of the scientific conference in March 2014: Ham Rong - A special historical and cultural site of Thanh Hoa - at Thanh Hoa University of Culture, Sports and Tourism: "Research on the life cycle theory of tourist destinations applied to evaluate Ham Rong cultural tourism area"

INFORMATION ON MASTER'S THESIS

1. Full name: Vu Thi Thuy 2. Sex: Female

3. Date of birth: September 5, 1989 4. Place of birth: Thanh Hoa

5. Admission decision number: 1555/QD-DHQGHN Dated May 25, 2011

6. Changes in academic process: no

7. Official thesis title:

8. Major: Tourism 9. Code: 11033387

10. Supervisors: Ph.D. Pham Truong Hoang- The National Economics University, Hanoi, Vietnam

11. Summary of the findings of the thesis:

Thesis:"Measures tourism development based on life-cycle theory of tourism destination in Ha Giang " is the theoretical study of the life cycle theory of tourism destination. It can be considered as one of the references providing theoretical arguments about the life cycle of tourist destinations: the study of the development stages of the life cycle of tourism destinations, characteristics and the recognition factors, problems of the development stages of the life cycle of tourism and corresponding strategies. Through the research can draw the following conclusions:

Ha Giang tourism resources are various and attractive. Based on the characteristics analysis and identify factors that determine Ha Giang tourism at the involvement stage. There are some problems in this stage: the tourism infrastructure constructs and exploits; investment progress is slow and scattered; poor monotonous tourism products, ,souvenir products are not various and appealing to attract tourists; the quality of management is limited, particularly, training, limited foreign language skills; raising awareness for residents limited because the population is mainly ethnic minority;tourism promotion is small scope, mainly promoting domestic market. It is necessary for Ha Giang tourism to have appropriate strategies and solutions in order to reach the stage of development and sustainable development including: luring investment, diversifing tourism products and building unique tourism products, improving product quality, developing tourism infrastructure, having appropriate marketing policy, training of human resources and finally recommendations to the stakeholders of tourism development.

12. Practical applicability, if any: tourism students and destination Ha Giang

13. Further research directions, if any: Research can determine the period (first, middle, last) in a stage of life cycle of tourist destination, research will use the tourism product and the quantified data aimed at determining the stage of the life cycle of tourism destination.

14. Thesis-related publications: The scientific symposium paper in March 2014: “ Ham Rong- Thanh Hoa historic cultural site - Thanh Hoa University of Culture, Sports and Tourism : "Research on the theory of life cycle tourism destination applied in assessment of Ham Rong cultural tourism site"