TTLV: Solutions for developing tourism in Ha Giang based on the tourism destination life cycle theory.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Vu Thi Thuy 2. Gender: Female

3. Date of birth: September 5, 1989

4. Place of birth: Thanh Hoa

5. Decision No. 1555/QD-DHQGHN dated May 25, 2011, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: Solutions for developing tourism in Ha Giang based on the tourism destination life cycle theory.

8. Major: Tourism; Code: 11033387

9. Scientific Advisor: Dr. Pham Truong Hoang

Hanoi National Economics University

10. Summary of the thesis results:

The thesis entitled "Solutions for developing tourism in Ha Giang based on the tourism destination life cycle theory" is a comprehensive study of the tourism destination life cycle theory. It can be considered a valuable reference document providing theoretical insights into the tourism destination life cycle theory. This study examines the stages of tourism destination life cycle development, their characteristics and identifying factors, and identifies the challenges of each stage, thereby proposing corresponding strategies. The research yields the following conclusions:

Ha Giang possesses abundant natural and human tourism resources, making it attractive to tourists. Based on the characteristics of the destination life cycle theory and an analysis of factors identifying shifts, tourism in Ha Giang is currently in the penetration phase. This phase presents several challenges and limitations in tourism development: tourism infrastructure is being built and developed simultaneously, with slow and scattered investment progress; tourism products are limited and monotonous; souvenirs are not diverse or attractive enough to draw tourists; the capacity of state tourism management officials is limited, lacking in-depth and systematic training, and foreign language skills are also limited; and efforts to raise tourism awareness among the population are limited due to the predominantly ethnic minority population. Tourism promotion and marketing efforts are small-scale and limited in scope, mainly focusing on domestic markets and not yet reaching international markets. To further develop tourism in Ha Giang and achieve sustainable development, a suitable strategy and solutions are needed, including: attracting investment, diversifying products, developing unique tourism products, improving product quality, developing tourism infrastructure, implementing appropriate marketing policies, developing tourism human resource training, and finally, making recommendations to tourism development stakeholders.

11. Practical applications: (if any) can be used for research by tourism students and for the Ha Giang destination.

12. Further research directions: (if any) The research could continue to study the periods (early, middle, late) in a tourism development phase of the destination's life cycle, and in addition to identifying factors of migration, the research would use tourism products and quantifiable data to determine the life cycle phase of the destination.

13. Published works related to the thesis:

14. Conference proceedings paper, March 2014: Ham Rong – A special historical and cultural landmark of Thanh Hoa province – at Thanh Hoa University of Culture, Sports and Tourism: “A theoretical study of the life cycle of tourist destinations applied to the evaluation of the Ham Rong cultural tourist area”

INFORMATION ON MASTER'S THESIS

1. Full name: Vu Thi Thuy 2. Sex: Female

3. Date of birth: September 5, 1989 4. Place of birth: Thanh Hoa

5. Admission decision number: 1555/QD-DHQGHN Dated May 25, 2011

6. Changes in academic process: no

7. Official thesis title:

8. Major: Tourism 9. Code: 11033387

10. Supervisors: Ph.D. Pham Truong Hoang- The National Economics University, Hanoi, Vietnam

11. Summary of the findings of the thesis:

Thesis:"Measures tourism development based on life-cycle theory of tourism destination in Ha Giang " is the theoretical study of the life cycle theory of tourism destination. It can be considered as one of the references providing theoretical arguments about the life cycle of tourist destinations: the study of the development stages of the life cycle of tourism destinations, characteristics and the recognition factors, problems of the development stages of the life cycle of tourism and corresponding strategies. Through the research can draw the following conclusions:

Ha Giang tourism resources are various and attractive. Based on the characteristics analysis and identify factors that determine Ha Giang tourism at the involvement stage. There are some problems in this stage: the tourism infrastructure constructs and exploits; investment progress is slow and scattered; poor monotonous tourism products, ,souvenir products are not various and appealing to attract tourists; the quality of management is limited, particularly, training, limited foreign language skills; raising awareness for residents limited because the population is mainly ethnic minority;tourism promotion is small scope, mainly promoting domestic market. It is necessary for Ha Giang tourism to have appropriate strategies and solutions in order to reach the stage of development and sustainable development including: luring investment, diversifing tourism products and building unique tourism products, improving product quality, developing tourism infrastructure, having appropriate marketing policy, training of human resources and finally recommendations to the stakeholders of tourism development.

12. Practical applicability, if any: tourism students and destination Ha Giang

13. Further research directions, if any: Research can determine the period (first, middle, last) in a stage of life cycle of tourist destination, research will use the tourism product and the quantified data aimed at determining the stage of the life cycle of tourism destination.

14. Thesis-related publications: The scientific symposium paper in March 2014: “ Ham Rong- Thanh Hoa historic cultural site - Thanh Hoa University of Culture, Sports and Tourism : "Research on the theory of life cycle tourism destination applied in assessment of Ham Rong cultural tourism site"