TTLV: Socialization models of VTC Digital Television Station in the period 2009 - 2012.

MASTER'S THESIS INFORMATION

1. Student's name: Khieu Thi Linh Huong.

2. Gender: Female.

3. Date of birth: October 30, 1983

4. Place of birth: Thai Binh

5. Decision to recognize students No: /QĐ-XHNV-SĐH; dated: November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: none

7. Thesis topic: Socialization models of VTC Digital Television Station in the period 2009 - 2012.

8. Major: Journalism 9. Code: 60.32.01

10. Scientific advisor: Dr. Bui Chi Trung

11. Summary of thesis results:

The thesis outlines the theoretical basis and the current status of socialization of television channels of VTC Digital Television; presents the concept of socialization, the process of eliminating monopoly in the television industry in Vietnam as well as the economic and service functions of the television industry; presents typical socialization models at VTC Digital Television with the capacity and role of associated partners as well as the role of orientation and content management of VTC Digital Television in developing and building socialized channels. The thesis focuses on evaluating the successes and limitations of two typical socialization models: socialization by program, product, broadcast time or event; socialization by channel through scientific survey numbers and objective comments and assessments of experts, leaders of state management agencies, leaders of VTC Digital Television, socialization partners and reporters and journalists directly involved in the production of socialization programs. From there, the thesis proposes solutions to improve the quality of socialized television channels of VTC Digital Television in particular as well as television socialization models in general.

12. Ability to apply in practice: Provide theories and contribute practical solutions in building and perfecting social channels of VTC Digital Television Station.

13. Further research directions: It is possible to delve into the socialization model at each specific television station, the socialization of television at VTC's public service channels; the role of media partners in the socialization process at VTC's promotional television channels; the socialization of television and the development of VTC's media economy...

14. Published works related to the thesis: none  

INFORMATION ON MASTER'S THESIS

1. Full name: Khieu Thi Linh Huong
2. Sex: Female
3. Date of birth: 10/30/1983
4. Place of birth: Thai Binh
5. Admission decision No. /QD-XHNV-SDH dated November 1, 2011 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: No
7. Official thesis title: The patterns of TV socialization of Digital Television Station-VTC for the period 2009 – 2012
8. Major: Journalism
9. Code: 60.32.01
10. Supervisor: Dr. Bui Chi Trung
11. Summary of the findings of the thesis:

The thesis states the theoretical basis and the real situation of the socialization of the channels of Digital Television Station-VTC, presents the concept of the socialization, the process of the elimination of monopoly in the broadcast industry in Vietnam as well as economic services functions of TV sector; raised the typical socialization patterns in the Digital Television Station - VTC in terms of the capability, the role of the associate partners as well as the orientation role and the content management of Digital Television Station - VTC in the development and establishment of the socialization channels.

The thesis focused on the assessment on the successes and limitations of these two typical socialization patterns:

- Socialization through the programs, products, broadcasting hours or events;

- Socialization through the broadcasting channels;

Thanks to the data of scientific surveys and the objective comments and assessments of the experts, the leaders of the national authorities, the leaders of Digital Television Station VTC, those socialization partners and reporters, journalists who directly involved in the production of the socialization programs.

The thesis then proposed the measures to improve the quality of TV socialization channels of Digital Television Station-VTC in particular as well as the TV socialization patterns in general.

12. Practical applicability:

The research results can provide the theory and the contribution of the practical solutions in the establishment and improvement of TV channel socialization of Digital Television Station – VTC.

13. Further research directions:

More in-depth studies can be the TV socialization patterns in each particular television station or the TV socialization in public interest channels of VTC; the role of the media partners in the socialization in the broadcasting TV channels of VTC; TV socialization and the media economic development of VTC etc.

14. Thesis-related publications: No