TTLV: Marketing activities of James Hardiman Library - National University of Ireland, Galway and the possibility of application at the Information Center - Library of Vietnam National University, Hanoi

MASTER'S THESIS INFORMATION

1. Student's full name:Ha Hai Yen                                

2. Gender: Female

3. Date of birth: October 19, 1988

4. Place of birth: Thai Nguyen

5. Decision on recognition of students No. 1883/2010/QD-XHNV-SDH. October 21, 2010 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:Marketing activities of James Hardiman Library - National University of Ireland, Galway and its applicability at the Information Center - Library of Vietnam National University, Hanoi

8. Major: Library Science; Code: 60.32.20

9. Scientific instructor:Assoc.Prof.Dr. Nguyen Thi Lan Thanh,Hanoi University of Culture

10. Summary of thesis results:

The thesis studies theoretical issues of marketing in university information and library activities. Studying the marketing activities of James Hardiman Library - National University of Ireland, Galway and the current status of marketing activities of the Information Center - Library of VNU. From there, propose solutions and methods to effectively implement marketing activities suitable to the practical conditions of the Information Center - Library of VNU.

11. Practical application:

The research results show that the VNU Library and Information Center can apply the experiences of the James Hardiman Library - National University of Ireland, Galway to improve and develop its marketing activities. Flexible application of these experiences will have a very good effect in enhancing the image and attracting information users to the Center.

12. Further research directions: None

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Ha Hai Yen 2. Sex: Female

3. Date of birth: October 19, 1988 4. Place of birth: Thai Nguyen

5. Admission decision number: 1883/2010/QD-XHNV-SĐ dated October 21, 2010 by the Headmasters of the University of Social Sciences and Humanities, Hanoi National University

6. Changes in academic process: None

7. Official thesis title: Marketing activities of James Hardiman Library - National University of Ireland, Galway and the ability to apply at Library and Information Center - Vietnam National University, Hanoi

8. Major: Library Science 9. Code: 60.32.20

10. Supervisors: Assoc.Prof.Dr. Nguyen Thi Lan Thanh, Hanoi University of Culture

11. Summary of the findings of the thesis:

The thesis libraries study of the theoretical basis of marketing in information and library activities in academics. Learn about marketing activities of James Hardiman Library - National University of Ireland, Galway and the real situation of marketing activities of Library and Information Center, Vietnam National University, Hanoi. Provide solutions and the method to implement marketing activities effectively suitable to the actual conditions of Library and Information Center, VNU.

12. Practical applicability:

The research results show that Library and Information Center, VNU might apply the experiences of James Hardiman Library - National University of Ireland, Galway to improve and develop their marketing activities. If these experiences were applied flexibly, it will work very well in improving the brand and attracting users.

13. Further research directions: None

14. Thesis-related publications: None