Thesis information "Activities to attract foreign tourists at My Way restaurant system in Hanoi" by HVCH Tran Duc Thanh, majoring in Tourism.1. Full name of student: Tran Duc Thanh 2. Gender: Male 3. Date of birth: October 16, 1979 4. Place of birth: Trung Thanh - Pho Yen - Thai Nguyen 5. Decision to recognize student No.: 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis topic: Activities to attract foreign tourists at the My Way restaurant system in Hanoi. 8. Major: Tourism. Code: None 9. Scientific supervisor: Associate Professor. Dr. Tran Duc Thanh - Lecturer of the Faculty of Tourism, University of Social Sciences and Humanities, Hanoi. 10. Summary of the results of the thesis: The results of the thesis are a collection of more than 100 pages of research on "Activities to attract foreign tourists at the My Way restaurant system in Hanoi". In addition to the introduction, conclusion, appendix, references, the main content of the thesis consists of 3 chapters. Regarding theoretical basis: The topic researches and systematizes a number of theoretical issues on the activities to attract foreign tourists of the restaurant, in which it emphasizes the role of activities to attract customers, determine the target market, restaurant image, products and services, promotional activities and forms of promotion of the restaurant. Regarding practice: The topic has surveyed and analyzed the current status of activities to attract foreign tourists at the My Way restaurant system in Hanoi. On that basis, the thesis has gone into depth in analyzing and evaluating the activities of attracting customers and foreign tourists of the restaurant system, from determining the current status of the customer market to establishing the image, products and services, propaganda and promotion activities and forms of promotion of the restaurant system. Finally, the thesis proposes a number of solutions to increase the attraction of foreign tourists for the My Way restaurant system. 11. Practical applicability: The thesis can be used as a reference for staff of Phu Gia Food and Service Joint Stock Company to research and apply to the business activities of restaurants, students of Tourism - Hotel of universities, colleges and vocational high schools on the activities of attracting foreign tourists of the restaurant system. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Duc Thanh 2. Sex: Male 3. Date of birth: October. 16th, 1979 4. Place of birth: Trung Thanh Commune, Pho Yen District, Thai Nguyen Province 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐ dated November 2, 2007 by Rector of the University of Social Sciences and Humanities, VNU Hanoi (USSH, VNU Hanoi) by Rector of the University of Social Sciences and Humanities, VNU Hanoi 6. Changes in academic process: None 7. Thesis title: Attracting Inbound Tourists to Myway Restaurant Chain in Hanoi. 8. Major: Tourism 9. Supervisors: Prof. Dr. Tran Duc Thanh – Lecturer of Faculty of Tourism Studies, USSH, VNU-HN 10. Summary of the findings of the thesis: The thesis consists of more than 100 pages focusing on the problems of attraction activities of the Myway restaurant chain in Hanoi. Beside Introduction, Conclusions, Appendixes and Reference list, the main content of the thesis consists of three chapters with the main results as follows Firstly, Theory of attracting inbound tourists to the restaurants is studied and systematized such as the role of attracting inbound tourists, identification of target market, tourism images, services and promotion … Secondly, in the thesis the present situation of attraction activities conducted at Myway restaurant chain in Hanoi are clearly presented. Finally, based on the present situations, some solutions and recommendations are proposed to strengthen the attraction activities of the chain. 11. Practical application opportunities The thesis can be a useful reference for officers, experts of Phu Gia food and services joint stock Company to apply or tourism students about inbound tourist promotion activities for the restaurants. 11. Practical application opportunities The result of the thesis may be useful for not only for sales or marketing agents, managers of the Myway but also for the managers of food and berevage services and may serve as a literature reference for the students, lecturers and for people who are interested in this matter 12. Future studies: The next stage may be study the suitable methods to attract not only foreign, but also domestic visitors 13. Thesis-related publications: Not yet
