Thesis information "Da Nang International Fireworks Festival, current situation and marketing solutions" by HVCH Le Thi Nhu Linh, major in Tourism.1. Full name of student: Le Thi Nhu Linh 2. Gender: Female 3. Date of birth: September 2, 1983 4. Place of birth: Da Nang 5. Decision to recognize student No.: 1355/2008/QD-XHNV-KH&SDH. October 24, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Da Nang International Fireworks Festival, current situation and marketing solutions 8. Major: Tourism Studies 9. Scientific supervisor: Dr. Vu Manh Ha - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the thesis results: The Da Nang International Fireworks Festival (DIFC) is one of the international festivals, held annually in Da Nang city. The festival attracts the participation of a large number of domestic and foreign tourists to admire the fireworks display techniques of the participating teams, enjoy the international light festival, and this is also the most anticipated festival of the year. Up to now, after 4 times of organization, DIFC has achieved many successes, bringing high economic efficiency to Da Nang city in particular and to the city's tourism industry in general. The tourism brand of Da Nang city is associated with the fireworks festival, the increase in the number of visitors to Da Nang every year since the festival, and the development of social security of local people. To achieve these successes requires the coordination of many agencies, units, and individuals organizing this event. The topic "Da Nang International Fireworks Competition Festival, current situation and marketing solutions" focuses on assessing the current situation of marketing activities for DIFC, pointing out the advantages and limitations. On that basis, the topic proposes marketing solutions for DIFC and recommendations for agencies, organizations and units participating in organizing the Da Nang International Fireworks Competition Festival. 11. Practical applicability: The topic is a useful reference for agencies and units participating in organizing the Da Nang International Fireworks Competition Festival, especially units organizing marketing activities. 12. Further research directions: none 13. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name : Le Thi Nhu Linh 2. Sex: Female 3. Date of birth: 2nd September, 1983 4. Place of birth: Da Nang 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH Dated October 24, 2008 from Director of University of Social Sciences and Humanities, Vietnam National University -Hanoi. 6. Changes in academic process: 7. Official thesis title: Marketing reality and solution of Danang International Fireworks Competitions 8. Major: Tourism 9. Code: 10. Supervisors: Dr. Vu Manh Ha - Tourism Department, University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: Danang International Fireworks Competitions is one of the most wanted international festivals, which is celeberated every year in Danang city. The festival attracts the attendance from the foreign and domestic tourists who want to see fireworks performances and enjoy the world class lights. This is one of the most excepted festivals. After the success of the past 4 years, DIFC brings the high effects to economics as well as tourism of Danang city. Danang tourism brand name is stuck on fireworks festival which has increased the number of tourists coming to Danang city every year and makes social security of Danang residents develop. The success of the celebration is the close co-ordination of many departments, organizations and individuals. The composition with the title “Marketing realities and solutions of Danang International Fireworks Competitions, DIFC” focuses on assessment of marketing activities for DIFC and shows the strengths and weaknesses. Based on that, it brings out the marketing solutions for DIFC and petitions for DIFC organizations. 12. Practical applicability, if any: This composition is the useful reference for organizations or individuals, that celebrate the Danang International Fireworks Competitions, especially Marketing organizations. 13. Further research directions, if any: None 14. Thesis-related publications: None
