Information about the thesis "Da Nang International Fireworks Festival: Current Situation and Marketing Solutions" by graduate student Le Thi Nhu Linh, majoring in Tourism Studies.1. Student's Full Name: Le Thi Nhu Linh 2. Gender: Female 3. Date of Birth: September 2, 1983 4. Place of Birth: Da Nang 5. Decision No. 1355/2008/QD-XHNV-KH&SDH, dated October 24, 2008, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Da Nang International Fireworks Festival: Current Situation and Marketing Solutions 8. Major: Tourism Studies 9. Scientific Advisor: Dr. Vu Manh Ha - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of thesis results: The Da Nang International Fireworks Competition (DIFC) is one of the international-level festivals held annually in Da Nang city. The festival attracts a large number of domestic and international tourists who come to admire the fireworks displays of the participating teams, enjoy an international-standard light show, and it is also the most anticipated festival of the year. To date, after four editions, DIFC has achieved many successes, bringing high economic benefits to Da Nang city in particular and the city's tourism industry in general. The Da Nang tourism brand is associated with the fireworks festival, the number of visitors to Da Nang has increased each year since the festival began, and the social welfare of the local people has improved. Achieving these successes requires the coordinated efforts of many agencies, units, and individuals organizing this event. The thesis "Da Nang International Fireworks Competition Festival: Current Situation and Marketing Solutions" focuses on evaluating the current state of marketing activities for DIFC, identifying strengths and weaknesses. Based on this, the thesis proposes marketing solutions for DIFC and recommendations for agencies and organizations participating in the Da Nang International Fireworks Competition Festival. 11. Practical Application: The thesis is a useful reference document for agencies and organizations participating in the Da Nang International Fireworks Competition Festival, especially those involved in marketing activities. 12. Further Research Directions: None 13. Published Works Related to the Thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Le Thi Nhu Linh 2. Sex: Female 3. Date of birth: 2nd September, 1983 4. Place of birth: Da Nang 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH Dated October 24, 2008 from Director of University of Social Sciences and Humanities, Vietnam National University -Hanoi. 6. Changes in academic process: 7. Official thesis title: Marketing reality and solution of Danang International Fireworks Competitions 8. Major: Tourism 9. Code: 10. Supervisors: Dr. Vu Manh Ha - Tourism Department, University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: Danang International Fireworks Competitions is one of the most wanted international festivals, which is celeberated every year in Danang city. The festival attracts the attendance from the foreign and domestic tourists who want to see fireworks performances and enjoy the world class lights. This is one of the most excepted festivals. After the success of the past 4 years, DIFC brings the high effects to economics as well as tourism of Danang city. Danang tourism brand name is stuck on fireworks festival which has increased the number of tourists coming to Danang city every year and makes social security of Danang residents develop. The success of the celebration is the close co-ordination of many departments, organizations and individuals. The composition with the title “Marketing realities and solutions of Danang International Fireworks Competitions, DIFC” focuses on assessment of marketing activities for DIFC and shows the strengths and weaknesses. Based on that, it brings out the marketing solutions for DIFC and petitions for DIFC organizations. 12. Practical applicability, if any: This composition is the useful reference for organizations or individuals, that celebrate the Danang International Fireworks Competitions, especially Marketing organizations. 13. Further research directions, if any: None 14. Thesis-related publications: None
