1. Student's full name:Pham Bang Thanh
2. Gender:Female
3. Date of birth: 15/8/1989
4. Place of birth:Thoi Binh town, Thoi Binh district, Ca Mau province
5. Decision on student admission:Decision No. 3617/2018/QD-XHNV, dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:Do not have
7. Thesis title:Communication of tourism development policies in Ca Mau press (Survey of Ca Mau newspapers and Ca Mau Radio and Television Station in 2019).
8. Major:Journalism9. Code:8320101.01 (UD)
10. Scientific supervisor:Assoc. Prof. Dr. Ha Huy Phuong, Head of the Organization and Personnel Department, Academy of Journalism and Communication.
11. Summary of the thesis results:The research findings of this thesis contribute to overcoming limitations and promoting effective communication of tourism development policies by the press, helping the Party and the State, specifically Ca Mau province, to achieve their tourism development policy goals. Furthermore, it aims to improve the quality of tourism development policy communication by Vietnamese media in general, and Ca Mau media in particular, in the future.
12. Practical applications:This thesis has proposed several feasible solutions to contribute to improving the quality of tourism policy communication in Ca Mau's press in the future.
This thesis also serves as a useful reference for journalism and communication training institutions; and helps managers, policymakers, and local departments gain a comprehensive understanding of the role of journalism in communicating tourism development policies and promoting sustainable tourism development.
The findings of this thesis will also be helpful for the professional development of journalists interested in this field.
13. Future research directions:The People's Committee of Ca Mau province recently issued Plan 103/KH-UBND dated September 15, 2020, on the implementation of several products and content for promoting and publicizing Ca Mau province in 2020 and subsequent years. Accordingly, the Department of Information and Communications is responsible for creating and managing promotional channels about Ca Mau province on social media (Youtube Ca Mau; Fanpage on Facebook and Zalo); Ca Mau Radio and Television Station will develop content and produce thematic reports and video clips; and other press agencies will also develop their own plans for dissemination in accordance with the plan of the Provincial People's Committee.
In addition, from now until the end of 2020, the Ca Mau Department of Culture, Sports and Tourism will launch an "App" called "Ca Mau Tourism" on a mobile platform with two languages, Vietnamese and English, to promote local tourism and make it more globalized through online information technology; thereby supporting businesses in selling tourism products and services to tourists.
It is evident that Ca Mau is making efforts, along with the national tourism industry, to strengthen tourism communication activities through multimedia methods to meet the information needs of a new generation of the public.
Accordingly, media organizations have also found appropriate directions for development, which is quite clearly demonstrated by the diversification of types and media in media outlets.
Therefore, the author's next research direction is tourism communication campaigns, including media communication in newspapers, through social networks and modern digital technologies.
Because, for effective communication, unity among the stakeholders of a destination is crucial in conveying consistent messages. The main research direction aims to help the tourism industry clearly identify appropriate communication content for each target audience and the needs of tourists before, during, and after their trip; thereby promoting sustainable tourism development.
14. Published works related to the thesis:September 2020, "Ca Mau press communicates tourism policy", Journalist Magazine, issue 439, pages 48-50.
INFORMATION ON MASTER'S THESIS
1. Full name:Pham Bang Thanh2. Sex:Female
3. Date of birth:August 15, 1989
4. Place of birth:Thoi Binh Town, Thoi Binh District, Ca Mau Province.
5. Admission decision number:No. 3617/2018/ QD-XHNV dated December 4th, 2018 by the rector of University of Social Sciences and Humanities, Hanoi National University.
6. Changes in academic process:None.
7. Official thesis title:Communication of tourism development policies in Ca Mau newspaper (Survey of Ca Mau Newspaper, Ca Mau Radio and Television Station in 2019).
8. Major:Journalism9. Code:8320101.01 (UD)
10. Supervisors:Assoc. Prof. PhD. Ha Huy Phuong, Head of the Organization and Personnel Department, Academy of Journalism and Communication.
11. Practical applicability, if any:The research results of the thesis contribute to overcoming the limitations and promoting the press to do well in communication of tourism development policies, and helping the Party and State, (especially Ca Mau province) to achieve the proposed goals of tourism development policies. In addition, it helps to improve the communication quality of tourism development policies of the Vietnamese press in general, and the Ca Mau press in particular.
12. Summary of the findings of the thesis:The thesis proposes solutions to contribute to improving the communication quality of tourism development policies in the Ca Mau press.
The thesis is also a helpful reference for journalism and communication training schools; it helps managers, retaining, and local departments have an overview of the press role in communication of tourism development policies, as well as, encouraging sustainable development of tourism.
Achieved results of the thesis also help professional development of journalists interested in this field.
13. Further research directions, if any:The People's Committee of Ca Mau province has issued Plan No. 103/KH-UBND dated September 15th, 2020 on the implementation of some products and contents to propagate and advertise Ca Mau province in 2020 and next years. structured, the Department of Information and Communications is responsible for creating and administering channels to promote Ca Mau province on social networks (Youtube Ca Mau and fanpages on Facebook and Zalo); Ca Mau Radio and Television Station is responsible for developing content and producing thematic reports and video clips. The press agencies also take responsibility for developing their own plans to propagate according to the plan of the Provincial People's Committee.
Additionally, for the remainder of 2020, Ca Mau Department of Culture, Sports and Tourism will launch an app named "Ca Mau Tourism" on mobile platforms available in 2 languages (Vietnamese and English) in order to promote local tourism to globalization through online resources, thereby, supporting enterprises to trade and sell tourism products and services to travelers.
It can be seen that Ca Mau is working together with the tourism industry on a national scale to increase communication activities on tourism by means of multimedia communication to meet the information needs of the new public class.
elaborate, press agencies have also found the appropriate development direction, reflecting quite clearly the diversification of their types and means.
Therefore, the author's next research direction is communication campaigns on tourism, including media in the press through social networks and modern digital technologies.
For effective communication, the unification among the destination's subjects is important to convey unified messages. The result of the research direction is to help the tourism industry clearly define relevant media content for each audience and the needs of visitors before the trip, during the trip and after the trip, from there, promoting sustainable development of tourism.
14. Thesis-related publications:September 2020, "The Ca Mau Press's communication of tourism policy", The Journalist Magazine, No. 439, pp. 48-50.
Author:Vu Nga
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