TTLV: Communication of tourism development policies in Ca Mau press (Survey of Ca Mau newspaper, Ca Mau Radio and Television Station in 2019)

1. Student's full name:Pham Bang Thanh

2. Gender:Female

3. Date of birth: 15/8/1989

4. Place of birth:Thoi Binh Town, Thoi Binh District, Ca Mau Province

5. Decision to recognize students:No. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:Do not have

7. Thesis topic name:Communication of tourism development policy in Ca Mau press (Survey of Ca Mau newspaper, Ca Mau Radio and Television Station in 2019).

8. Major:Journalism9. Code:8320101.01 (UD)

10. Scientific instructor:Assoc.Prof.Dr. Ha Huy Phuong, Head of Organization and Personnel Department, Academy of Journalism and Communication.

11. Summary of thesis results:The research results of the thesis contribute to overcoming the limitations and promoting the press to do a good job of communicating tourism development policies, helping the Party and the State, specifically Ca Mau province, to achieve the set tourism development policy goals. In addition, it improves the quality of communication of tourism development policies of the Vietnamese press in general, and Ca Mau press in particular, in the coming time.

12. Practical application:The thesis has proposed a number of feasible solutions to contribute to improving the quality of tourism policy communication in Ca Mau press in the coming time.

The thesis is also a useful reference for journalism and communication training schools; at the same time, it helps managers, policy makers, and local departments have an overview of the role of the press in communicating tourism development policies, as well as promoting sustainable tourism development.

The results of the thesis also help in the career development of journalists interested in this field.

13. Further research directions:The People's Committee of Ca Mau province has just issued Plan 103/KH-UBND dated September 15, 2020 on the implementation of a number of products and contents for propaganda and promotion of Ca Mau province in 2020 and the following years. Accordingly, the Department of Information and Communications is responsible for creating and managing channels promoting Ca Mau province on social networks (Youtube Ca Mau; Fanpage on Facebook and Zalo); Ca Mau Radio and Television Station develops content and produces thematic reports and video clips; press agencies also develop their own plans for propaganda according to the plan of the Provincial People's Committee.

In addition, from now until the end of 2020, the Department of Culture, Sports and Tourism of Ca Mau will launch an "App" (Application) called "Ca Mau Tourism" on a mobile platform in 2 languages: Vietnamese and English to promote local tourism to become globalized through online information technology; thereby, supporting businesses to trade and sell tourism products and services to tourists.

It can be seen that Ca Mau is making efforts with the tourism industry nationwide to strengthen tourism communication activities using multimedia communication methods to meet the information needs of the new public.

Accordingly, press agencies have also found appropriate development directions, clearly demonstrated in the diversification of types and means in press agencies.

Therefore, the author's next research direction is tourism communication campaigns, including communication in the press, through social networks and modern digital technologies.

Because, for effective communication, unity among destination subjects plays an important role in conveying unified messages. The results of the main research direction are to help the tourism industry clearly identify appropriate communication content for each target audience and the needs of tourists before the trip, during the trip and after the trip; thereby, promoting sustainable tourism development.

14. Published works related to the thesis:September 2020, "Ca Mau press communicates tourism policy", Journalist Magazine, No. 439, pp. 48-50.

INFORMATION ON MASTER'S THESIS

1. Full name:Pham Bang Thanh2. Sex:Female

3. Date of birth:August 15, 1989

4. Place of birth:Thoi Binh Town, Thoi Binh district, Ca Mau province.

5. Admission decision number:No. 3617/2018/ QD-XHNV dated December 4th, 2018 by the rector of University of Social Sciences and Humanities, Hanoi National University.

6. Changes in academic process:None.

7. Official thesis title:Communication of tourism development policies in Ca Mau newspaper (Survey of Ca Mau Newspaper, Ca Mau Radio and Television Station in 2019).

8. Major:Journalism9. Code:8320101.01 (UD)

10. Supervisors:Assoc. Prof. PhD. Ha Huy Phuong, Head of the Organization and Personnel Department, Academy of Journalism and Communication.

11. Practical applicability, if any:The research results of the thesis contribute to overcoming the limitations and promoting the press to do well in communication of tourism development policies, and helping the Party and State, (especially Ca Mau province) to achieve the proposed goals of tourism development policies. In addition, it helps to improve the communication quality of tourism development policies of the Vietnamese press in general, and the Ca Mau press in particular.

12. Summary of the findings of the thesis:The thesis proposes solutions to contribute to improving the communication quality of tourism development policies in the Ca Mau press.

The thesis is also a helpful reference for journalism and communication training schools; it helps managers, retaining, and local departments have an overview of the press role in communication of tourism development policies, as well as, encouraging sustainable development of tourism.

Achieved results of the thesis also help professional development of journalists interested in this field.

13. Further research directions, if any:The People's Committee of Ca Mau province has issued Plan No. 103/KH-UBND dated September 15th, 2020 on the implementation of some products and contents to propagate and advertise Ca Mau province in 2020 and next years. structured, the Department of Information and Communications is responsible for creating and administering channels to promote Ca Mau province on social networks (Youtube Ca Mau and fanpages on Facebook and Zalo); Ca Mau Radio and Television Station is responsible for developing content and producing thematic reports and video clips. The press agencies also take responsibility for developing their own plans to propagate according to the plan of the Provincial People's Committee.

Additionally, for the remainder of 2020, Ca Mau Department of Culture, Sports and Tourism will launch an app named "Ca Mau Tourism" on mobile platforms available in 2 languages ​​(Vietnamese and English) in order to promote local tourism to globalization through online resources, thereby, supporting enterprises to trade and sell tourism products and services to travelers.

It can be seen that Ca Mau is working together with the tourism industry on a national scale to increase communication activities on tourism by means of multimedia communication to meet the information needs of the new public class.

elaborate, press agencies have also found the appropriate development direction, reflecting quite clearly the diversification of their types and means.

Therefore, the author's next research direction is communication campaigns on tourism, including media in the press through social networks and modern digital technologies.

For effective communication, the unification among the destination's subjects is important to convey unified messages. The result of the research direction is to help the tourism industry clearly define relevant media content for each audience and the needs of visitors before the trip, during the trip and after the trip, from there, promoting sustainable development of tourism.

14. Thesis-related publications:September 2020, "The Ca Mau Press's communication of tourism policy", The Journalist Magazine, No. 439, pp. 48-50.