TTLV: Promoting, preserving, and developing the art of Don Ca Tai Tu (traditional Southern Vietnamese folk music) on television (Survey of Ca Mau, Bac Lieu, and An Giang Television Stations in 2018-2019)

1. Student's full name: Nguyen Thi Hai Dang

2. Gender: Female

3. Date of birth: December 9, 1983

4. Place of birth: Ca Mau

5. Decision on student admission No. 3617/2018/QD-XHNV dated December 4, 2018, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: No changes

7. Thesis title: Promoting, preserving, and developing the art of Don Ca Tai Tu (traditional Southern Vietnamese folk music) on television (Survey of Ca Mau, Bac Lieu, and An Giang Television Stations in 2018-2019)

8. Major: Journalism; Code: 8320101-01-UD

9. Scientific supervisor(Please specify your scientific title, academic degree, full name, and workplace.)Assoc. Prof. Dr. Nguyen Ngoc Oanh – Academy of Journalism and Communication

10. Summary of the thesis results(Summarize the results of the thesis, emphasizing any new findings.)

Based on the research objectives, tasks, and content, and building upon the results of previous works, the contributions of this thesis include:

- This research clarifies some theories regarding the role of journalism in general and television in particular in promoting, preserving, and developing the art of Don Ca Tai Tu (Southern Vietnamese folk music). The various aspects of the current state of promoting, preserving, and developing Don Ca Tai Tu on television, specifically on Ca Mau television (with additional surveys of Bac Lieu and An Giang television stations), are studied from a general perspective within a comprehensive framework based on sustainable development.

Besides evaluating the successes in promoting, preserving, and developing Cai Luong (Vietnamese traditional opera) on television, and the shortcomings in promoting, preserving, and developing Cai Luong in the past, the thesis also presents trends for promoting, preserving, and developing Cai Luong, and a system of solutions and recommendations to enhance the role of television journalism in promoting, preserving, and developing Cai Luong. Specifically, it proposes solutions such as: methods for promoting, preserving, and developing Cai Luong on television; improving the quality of Cai Luong programs: content, format, production team, and solutions to attract the public...

- The thesis also examines proposals and recommendations regarding the leadership role of media agencies in promoting, preserving, and developing traditional national arts, specifically Cai Luong (Vietnamese traditional opera). Joint coordination between media agencies and relevant cultural sectors will facilitate the promotion, preservation, and development of Cai Luong.

- At the same time, the thesis also identifies new characteristics and production methods applicable to television programs dedicated to the art of Cai Luong (Vietnamese traditional opera). This contributes to attracting viewers and creating a connection between viewers and Cai Luong – a representative intangible cultural heritage of humanity. From there, it helps bring Cai Luong closer to social life in the digital age.

- The research findings will contribute to supplementing and enriching the understanding of the role of television in culture. The importance of television in promoting, preserving, and developing cultural heritage, especially intangible cultural heritage representing humanity, will be highlighted.

11. Practical applications (if any): The thesis presents many methods for promoting, preserving, and developing the art of Cai Luong (Vietnamese traditional opera), including specific and easy-to-understand program production models. Therefore, if applied, these models will contribute positively to the promotion, preservation, and development of Cai Luong on television. The proposed methods are not only applicable to the promotion, preservation, and development of Cai Luong but can also be used for any traditional art form, such as Hue Royal Court Music, the Gong Culture Space of the Central Highlands, Quan Ho folk songs of Bac Ninh, Ca Tru, Hat Xoan, etc.

12. Further research directions (if any): None

13. Published works related to the thesis(List the works in chronological order if available):Do not have

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Hai Dang 2. Sex: Female

3. Date of birth: December 9, 1983 4. Place of birth: Ca Mau

5. Admission decision number: 3617/2018/QD-XHNV, Dated December 4, 2018

6. Changes in academic process: No

7. Official thesis title: “Advertise, preserve and promote the art of Don ca tai tu (Survey of Radio and Television Stations: Ca Mau, Bac Lieu, An Giang in 2018 – 2019)

8. Major: Journalism school 9. Code: 8320101-01-UD

10. Supervisors(Full name, academic title and degree): Associate Professor Dr. Nguyen Ngoc Oanh - Academy of Journalism and Propaganda

11. Summary of the findings of the thesis:(Summarize them with stress on thenew sensations, if any)

From research objectives, research tasks and content, inheriting the results of previous works, the contributions of the thesis include:

- The topic clarifies a number of theories about the role of the media in general and television in particular for the issue of advertising, conservation and development of Don ca Tai tu. The aspects of the current situation of promoting, preserving and promoting the art of communalism on television, particularly Ca Mau television (with further investigation of Bac Lieu and An Giang Television Station) were studied according to general direction in a whole in view of sustainable development.

- In addition to the assessment of the successes in promoting, preserving and promoting of Don ca Tai tu on television, the remaining in promoting, preserving and promoting the art of communalism in recent years, the thesis also gives trends to promote, preserve and promote the art of communalism, a system of solutions and recommendations to enhance the role of television media in promoting, preserving and promoting Technical Don ca Tai tu. In which, advocate solutions for each specific item: methods of promoting, preserving and promoting the art of communal communication on television, improving the quality of the program of communication: Content, form, program production team. , solutions that appeal to the public.

- The thesis also researches the proposals and recommendations on leading role of the press agencies in promoting, preserving and promoting the traditional arts of the country, particularly Don ca Tai tu. The joint coordination between press agencies, together with relevant branches in the cultural field, will facilitate the promotion, conservation and promotion of Don ca Tai tu.

- At the same time, the thesis also identifies new television production characteristics and methods, and applies to programs for the art subject of Don ca Tai tu. Thereby, contributes to attracting the audience and creating a connection between the audience and the subject matter of the arts - the representative intangible cultural heritage of humanity. Since then, it contributes to bringing Don ca Tai Tu closer to social life in the digital age.

- The research results will contribute to supplementing and enriching the role of media and television with culture. The importance of television in contributing to the promotion, preservation and development of cultural heritages, especially the representative intangible cultural heritage of humanity.

12. Practical applicability, if any: The thesis proposes many modes of promoting, preserving and promoting the art of communality, including specific and easy-to-understand program production models. Therefore, if these models are applied, they will contribute positively in promoting, preserving and promoting the art of communality on television. The proposed methodology are not only applicable to the promotion, conservation and promotion of Don Ca Tai Tu, but also for any traditional arts, such as Nha Nhac Cung Dinh Hue, Khong Hoa Van Hoa Cong Chieng Tay Nguyen, Dan Ca Quan Ho Bac Ninh, Ca Tru, Hat Xoan...

13. Further research directions, if any: No

14. Thesis-related publications: No